Network marketing industry potential is very large, but many small and medium-sized enterprises are far away from network marketing. How to let more small and medium-sized enterprises to accept network marketing, become a problem facing everyone. It is also a problem that many network marketing service providers need to solve first.
Network Marketing to "low-cost, interactive, wide-ranging, long time, strong effect" and several advantages, in 2008 became a hot industry. Especially recently, the impact of the new marketing conference, promoting the development of the network marketing industry.
According to the 2008 China Small and Medium Enterprises information Spring conference published in the SME Information development Research Report, but the current SME informatization rate is less than 10%. The report also shows that the current situation of SMEs in China is not ideal, most of which have no independent website. 85% of the independent web site is only propaganda, query information, not really carry out transactions, real online transactions only 11%.
We continue to advocate the importance of network marketing, the media has been disseminating the concept of network marketing, but it is difficult to get the real attention of small and medium-sized enterprises. Recently, the country has hit a lot of network marketing as the name of MLM groups, can not change the image of network marketing in the minds of small and medium-sized enterprises. Even, some companies engaged in traditional industry bosses, that network marketing and network MLM is one thing.
A number of small and medium-sized enterprises, under the influence of some company telephone promotion or Enterprise marketing meeting, have established the website. Some of these companies have used search engine promotion and other methods. But their mistakes in the marketing strategy, resulting in the investment is not to effect the situation, resulting in network marketing bias. This part of the small and medium-sized Enterprise was originally the pioneer of network marketing, but finally became a negative case.
Yili Network Marketing College was founded in October 2007, is a professional network marketing vocational education company for China's first network marketing vocational education institutions and network Marketing professional education products provider. In order to promote the development of Internet industry in China, Yili Network Marketing College has assembled dozens of network marketing, search engine marketing (SEM), integrated marketing elite, time consuming for several years, with great concentration to develop the industry's only network marketing enterprise service solutions.
At the beginning of the project design of Network Marketing College, launched a comprehensive, multi-angle market research, in order to fully understand the needs of enterprises, users, end-users, so as to achieve the organic combination of product and enterprise needs-to achieve this goal, by professional research agencies to collect and organize nearly thousands of network marketing expert advice, Chiu Yujia Enterprise Application case, in view of the most concerned about the network marketing service issues, developed a set of network Marketing Enterprise Service program. Yili Network Marketing College Enterprise Services, to provide enterprises with network marketing planning, network promotion, search engine marketing, corporate network marketing planning, such as a series of network integrated marketing expert consultancy services, the whole process to create a corporate network brand.
Network Marketing in China has entered the second ten-year development stage, has entered the Network Marketing 2.0 times. Network Marketing 2.0 than the traditional network marketing, whether from the network marketing theory, or network marketing practice, has made a more substantial and in-depth development. Network Marketing 2.0 theory, for the vast number of small and medium-sized enterprises to be called the industry's best Network marketing solution to the new solution, that is one-stop network marketing platform. Network Marketing 2.0 to effect-oriented, integrated a variety of marketing means of the new era of network marketing.
What is a one-stop network marketing platform? It is a comprehensive "whole solution" (total solution) provides the platform, it can organically integrate various network marketing service means, help the customer realize "step" to obtain solves the network marketing question, its platform includes three core elements: the Marketing type website construction , precision marketing to obtain business flows, flow to the transformation of business opportunities.
To carry out the network marketing of the vast number of small and medium-sized enterprises, "one-stop network marketing platform can obviously reduce the network marketing costs, greatly enhance the network marketing effect, showing a relatively good return on investment (ROI), so as to win the value of customer values perception and recognition." "Through comparative analysis of data, we have also found that a one-stop Web site optimization platform can not only from the" open source "perspective, but also from the" throttling "aspect, for the network marketing customers greatly reduce the cost of network marketing, create a huge marketing value, while at the same time can achieve efficient and high return of the network marketing results, And through a series of marketing services to make network marketing customers intuitively feel the existence of this value.
Marketing-oriented "Network Marketing 2.0" thought has become a system, based on the establishment of a one-stop network marketing platform has also begun to be widely used. This "based on marketing effectiveness, integration of a variety of marketing means" of the emerging service model will become the mainstream of the future network marketing, and has a significant comparative advantage and potential value of the "one-stop service platform" is the Network Marketing 2.0 new ideas of the important way to achieve one.
At the same time, the Network Marketing Institute of Network marketing consultant team for a number of enterprises to provide: website construction to the operation, promotion, network media launch, public relations, brand communication, marketing strategy, the accumulation of target customers, and customer management of the whole case marketing.
Has served the enterprise has, Shaanxi only nets, Cyts, Mulin, inspection nets, my Beijing work network, and so many enterprises, graduated students are working with large network companies, superior treatment.
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