The network marketing strategy of liquor-making industry

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has entered the network era today, any industry began to dabble in network marketing, these enterprises have the awareness of network marketing, but do are some very elementary work in the initial stage, there is no real standing in the network marketing angle to the depth of the excavation.

But it can at least explain a problem, liquor industry enterprises have been aware of the importance of network marketing. However, the promotion of the network can not become a network marketing, because he is not systematic, continuous, accurate, efficient. Can not effectively use the enterprise's resources, is also a waste! In the 2.0 marketing era, facing the impact of the network, liquor marketing needs to innovate, and need to establish a new way of communication between consumers.

A lot of friends think that the main consumer of liquor is middle-aged and older people this part of the group, but this part of the group is rarely online or even do not surf the Internet. The main consumer groups have been misplaced, then why do network marketing? I think in the marketing of FMCG products have fallen in love with that reason to promote the liquor industry must do network marketing.

First, break through today's development bottlenecks. In the traditional brand marketing channel advertising costs remain high, brand communication homogeneity serious, facing the great pressure of network media. A lot of liquor enterprises survive very difficult, only Mao and other strong brands rise steadily, and the region's brand survival is increasingly severe, these markets encounter the bottleneck of development can only use the network to achieve breakthroughs or promotion.

Second, more important is to cultivate potential customers. 25-35 between this crowd is a gift to the crowd, but also a potential consumer groups, after all, after 5-10 years, they are the mainstream consumer population. Now, if you don't please this part of the crowd, it will be more dangerous later. To know, now mainly drink liquor in the next year, young people are also white wine enthusiasts.

Third, face more competitive pressure. White wine is also facing a secluded, red wine, wine market encroachment, now do not scramble for network sites will be more difficult.

The solution of Liquor Network Marketing

So how should the liquor-making enterprises be younger? How to please the young people's love? For the younger groups in China, they are relatively alienated from liquor, the future of liquor enterprises in the market for a deeper excavation? These problems have become the problem that the liquor enterprise Network Marketing should be solved. The author provides a simple idea for your reference.

Products to continue to innovate, develop more suitable for young people's taste, the degree of Maotai-flavor liquor. Website promotion This must be innovative, a lot of young people can not stand the taste of liquor, too blunt, and far away. For example, Japanese sake, they introduced a very suitable for young people's taste is very popular with their favorite, the market is firmly caught in their hands.

Channel to strengthen distribution, the arrival of E-commerce is inevitable, online shopping must become a lot of young people's way of life. Liquor through the business, group buying to expand sales channels is necessary to do, but also the traditional sales channels, an important supplement.

promotion, up and down linkage. Online activities must be wired to match, the online popularity, visibility and mention rate to be timely and quickly converted to purchase rate or brand awareness point, can further strengthen its understanding of the brand. In addition, in the promotion strategy, should be consistent with the target audience, brand adhesion of other products, to carry out appropriate binding.

Culture, brand to be cool. Now is the cool brand era, to create a sales force of the brand culture, grasp the hearts of young people, "cool with him", build your unique brand added value, sell "cool products", sell "cool culture", sell "cool experience", and young people to strengthen communication and interaction, enhance their brand culture and product consumption.

Spread, the combination of attack. Media seriously differentiated, rely on a single media to do the dissemination, to achieve the effect of flocking, now is impossible. Through the topic, event, activity, video and animation and other means of communication, effective combination, to help customers achieve rapid communication promotion.

In the next 10 years, the liquor industry will have a greater impact on internet marketing. In branding, dissemination, website promotion and distribution channels will bring more choices to Chinese liquor market: Brand building more targeted and pragmatic, the development of young people, will play a unique role in the promotion, but also divert the resources of the traditional channels, but the cost is lower, the effect is more obvious; Let the audience of the group and brand interaction, tender consolidation experience the value of the brand and culture, so that the promotion is no longer so violent "mercenary"; the channel cost is lower, can also spread the product to the whole country, radiate all the crowd.

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