The new model of network marketing promotes the Emerald Dynasty

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Jade Dynasty CEO Yang Muren recently in a good mood, because Yunnan provincial government recently published documents: On the one hand to build clouds, cloud tea, cloud medicine, Yun Hua, vigorously support the development of Yun Bao, for the Yunnan jewelry industry to create a more favorable investment development environment, on the one hand to further strengthen the network culture construction, universal network This is undoubtedly good news for the Emerald Dynasty, which uses the Internet for jadeite marketing.

As early as "2007 the third national SME E-commerce Application Development Conference", Yunnan Network Poly Technology Co., Ltd. by virtue of its 37 E-commerce site successfully operation to become the only hundred companies listed in Yunnan. The Emerald Dynasty is another feature of the company's website. In a short period of less than a year, Yang Muren and his team set up the Jade Dynasty sales have been close to tens of millions, this myth of the creation of a large extent, thanks to the particularity of the industry and the network model, network marketing successful use, it should be said that the new network marketing model to create the Emerald Dynasty

Learn in the network, into the network

Yang Muren's entrepreneurial experience and the Internet are closely linked, he said he is a pragmatic idealist, learning in the network, into the network.

From high school began to aspire to entrepreneurial Yang Muren into the university and madly in love with the Internet. Back in 2003, he joined several college students to set up the first E-commerce site in Yunnan for campus-free Fish Campus network, and then he participated in the management of Yunnan University students Network, but the scale is not too big. At the end of 2004, he and Zhou Changhui, Li Mun and other people to establish a relatively mature and stable team and founded Yunnan's first blog site-Yunnan blog network. After several years online under the painstaking, Yunnan blog network gathered more than 300,000 registered members, has set the highest solar PV more than million feat, by Bo Net as Yunnan first blog portal, China Regional blog representative. In this entrepreneurial process, Yang Muren and his team have achieved great growth, but because of the blog industry in the profit model of industrial bottlenecks, difficult to achieve good economic results, so 2006, 37 in a new way of thinking under the guidance of Bold online, a short period of time to achieve good results, Yunnan Specialty E-commerce As a representative case, which let Yang Muren and his team on the Internet sales model has a deeper understanding and grasp.

New opportunities in China-Burma border

People who are good at discovering opportunities always see new opportunities. At the beginning of 2007, Yang Muren eyes on the Sino-Burmese border a mysterious beautiful city-Ruili! Ruili Although the city is not big, but there are many business buildings, star hotels. But the most surprised Yang Muren is that the local has thousands of large and small jade shops and processing workshops, and the shop in these dazzling variety of jade jewelry prices than they see in the major cities are much lower prices. The discovery surprised Yang people.

Yang Muren and his team immediately launched various investigations into Ruili and emerald. Ruili is the border city bordering China and Burma, and the Michina area of Burma adjacent to Ruili is the origin of the world's emerald wool. In Ruili, Chinese and foreign businessmen gathered, in addition to local minorities and Han, there are many Burmese, Bangladeshis, Indians, Pakistanis ... The North of the Dai language, Mandarin and Burmese are all the same. Many Burmese have become tradesman in Ruili, and their storefronts are full of jewellery and jade products and a pile of woolen emeralds that have not been polished or cut open. To Ruili tourists, almost all of these good jade and big open kam bag. "Only the people who travel to Ruili have the opportunity to buy a cheap emerald?" The Yang Muren, which had been interested in the PPG model earlier, began a new discussion. "PPG uses online direct marketing to greatly shorten the length of the industry chain. "The emerald is from Burma, but the real market is in China, 90% of jade raw materials are bought by mainland Chinese buyers, 80% of raw materials in China processing sales, but really can buy from Ruili price so affordable jade consumers but not many, in addition to tourists, jade consumers more still go to their local jade market to buy. And retailers around the upstream is Yunnan's Ruili. If there is a platform on the Internet directly sales Ruili factory after processing jade products, should be very market. "Yang Muren believes that PPG's online direct marketing model can be used in such as cosmetics, jewelry, from the supplier to the consumer side of the supply chain, a large number of different prices of the industry." And the successful operation of the 37 family is to make Yang confident of the new plan. This "madman" once again bold decision: I want to build the world's first emerald circulation platform, so that the whole China and even the world like jade people can share to the emerald of cheap!

Thus, the decisive action of Yang Muren immediately with the company's core team into Ruili, using his uncle in Ruili nearly 20 years of jade processing and sales of resources, with more than two jade manufacturers to achieve resource integration, July 2007, the use of the network to carry out the Emerald Dynasty Jade Direct business online line test operation. In the next two months, the Emerald Dynasty and Ruili, Myanmar 17 have the strength of the miners and processing factories signed sales contract, so, the first batch of value of 8 million yuan jade ornaments in the Jade dynasty shelves.

Find your own advantages

"The jewelry industry's Yahuo phenomenon is very terrible, because the product itself high price, the entity shop operation cost increases, the fund turnover slightly does not have the possibility which closes." "Yang Muren told reporters," Ruili local ordinary shops, including Jade and store the overall cost of 120~300 between million, and then the big retail stores will be to Kunming and even Beijing, Shanghai only can be seen, after all, the point of sale should follow the demand, by tourists alone, Ruili's purchasing power is not big enough. And those big city retail stores are really ' six months not open, open for half a year '. In Beijing compared to the fire of colorful Yunnan, their price is cheaper than other online jadeite jewelers, but also benefited from their delivery from the source, there is no excess supply chain links. But the entity store must spend a large part of the store operating costs, and online mall can save the money, so that the price of jadeite Jade further reduced. So that consumers can buy real price more real jade products.

With the price advantage, as the network platform, the Jade dynasty faced with the urgent problem is how to obtain consumer trust. "The provisions of the industry is that the emerald price of more than 500 yuan must have an authentication certificate, in this piece, we Jade Dynasty to do every product has ' ID card '." Product price of more than 500 yuan by the authority of the experts identified and issued a certificate of identification, Jadeite's ' ID number ' customers can be in the relevant website and authoritative departments to confirm. And the operation process is very convenient and simple. "What is the advantage of jadeite selling online?" Yang Muren think a certificate and price advantage can prove jade authenticity is not enough to attract more consumers in the Jade dynasty to buy Jade, so the site online 3 months later, they launched the line to maintain services: Customers buy Jade Dynasty jade, as long as the appearance of preserved intact, The Jade Dynasty will be recycled at a price of 3% higher than the purchase price, as long as the buyer is willing to do so after one year after the purchase date.

This novel way of marketing is a lot of media to report, but also very many people think that such measures are very risky, and Yang Muren early have their own ideas: "Because the emerald is not renewable, in the past two years has appreciated 2~3 times." By the increase in raw material prices, gold market-driven factors such as the impact of the 2007-Year 4-month emerald price has risen 30%, or even higher than the gold gains. Gold has the price of jade priceless, so the real buy jade investment people do not care about a year after the 3% return. and Yang Muren through with his uncle's jewelry store cooperation, is not anxious to sell, do not worry about the return problem. "A few months after the launch of the value-preserving and value-added services, there are many people asking for value. The site has also turned several times from the start of the month, less than 200,000 of the water.

In order to make consumers to the Emerald Dynasty to maintain a good degree of trust and continue to promote the Emerald Dynasty as the brand of high-grade jade ornaments, from the beginning of the Yang Muren requirements of the team always implement the company's philosophy that: we have to pass the Internet and jade, line hui, min, gong, letter, five in the Try our best to provide the channel and platform for the communication between Cui friends. Create a good corporate culture. He always told the team that the purpose of the site is not to sell the number of products, but to serve the customer responsibility, only customers from here to learn the knowledge they need or get the benefits, the site will be able to rely on these forces bigger and stronger. The numerous topics of the Jade Dynasty, are in for Cui friends to provide professional learning and reference knowledge. For example how to distinguish the authenticity of jadeite, how to choose jadeite bracelets, how to maintain the emerald and so on topics, get customers alike, customers say from here not only can buy genuine jade, more important is a kind of honesty and genuine customer service responsibility.

Because of the particularity of the jadeite itself, logistics is very important in this aspect. In this respect, the Emerald Dynasty from the inception of the direct cooperation with the postal company of Yunnan province, by EMS solely responsible for the Jade Dynasty logistics business. At the same time Yang Muren also and China Ping An insurance full cooperation, provided by its logistics policy, if the consumer in the process of receiving the jade has broken down, by EMS first pay, and then by Ping An insurance payment to EMS. Although the increase in logistics costs after the addition of insurance, but the trust of logistics services will be on the network to sell high-priced goods to escort the role. Consumers can enjoy a full range of quality services without paying any mailing fees.

The new network model is the birth of the Emerald Dynasty

In the Emerald dynasty from the trial operation of the 0 sales to the cumulative close to tens of millions, from a text to the current reputation of the network, have to admire the vision of their team and executive power, but more important is that they caught a good market environment. From the jewelry industry, said that nearly 20 years of time, China's jewelry industry has been unprecedented development, output value from 100 million development of nearly 100 billion, Jade is high-grade jade, the international market, jadeite prices continue to grow, nearly 10 years, the annual growth rate of 30%; from the e-commerce industry said, 07 China's E-commerce scale will achieve 125.1% of high-speed growth, to 126.3 billion yuan, jadeite pendant pushed for 2007 Taobao 10 best-selling products one.

Throughout the network and the development of the emerald industry trends, we found that the network is using its incomparable powerful advantages to the emerald industry, the Emerald industry's marketing model began to change greatly, network marketing, the emergence of new forces of jewelry, and the representative of the neo-power, when the number of Jadeite dynasty. This article is supplied by (www.jaadee.com)