The number of words to look at the various lines online promotion mode output ratio

See this article on the Internet, feel really too valuable, share out, let everyone know that the advertising Alliance is really the effect of marketing.

Since doing the online promotion or on-line promotion, found that and I have done the traditional line of marketing there is a big difference, first of all, a feeling is the online promotion is a complete use of digital speech, completely with the real ability to eat the industry,

Because the results of the promotion are fully quantifiable (each site has a traffic statistics tool), not only that,

Each network advertisement How many shows, how many people click, how many people register, how many people buy, each brings a customer's cost and so on. Those who rely on the trick, and frequently to brand awareness, reputation to measure the effectiveness of the traditional concept of advertising online promotion is not the past.

So the online promotion to the marketing Director of the Great challenge: how much you spend the boss, what effect at a glance, as far as I know many market directors because of the effect of online promotion is poor and forced to resign:

If Amazon to 8,000,001 years to do Sohu shopping channel, the annual profit of only 100,000 yuan,

Led to the resignation of its vice president of marketing. I have 2 other marketing director's friends also because of spending tens of thousands of promotional fees to invest in the three portals and MSN channels,

And the flow of traffic is only tens of thousands of per day forced to resign. (Headhunters go to see where the 3 big portals have been purchased and know that their marketing director is about to be vacated).

If you look at the results I've tested on the following lines, I know why these marketing directors are leaving:

1, 3 major portal channel purchase, 20,000 Yuan/day (that is, 7 million promotion fee per year), daily traffic 40,000, click Cost 0.5 yuan

2, Rogue software promotion: 150 Yuan/day, click 20,000 per day, cost 0.07 yuan

3, sem purchase, non-core keywords bring everyone the cost is 0.08 yuan, the popular keyword is 0.3 yuan

4, SEO optimization, outsourcing 15000 yuan labor costs, to bring 4000 meters per day, the cost is 0.01 yuan

In other words, the 3 major portals to do online promotion costs are other online promotional means at least 10 times times more.

This is not too much, the most excessive website marketing to 4 a company advertising agency, Hong Kong and Taiwan people do market director's website, only know to do outdoor, newspaper, Subway and other means to see the cost of these website promotion:

1, subway advertising 600,000 per month, bring uv5000 every day, each cost is 4 yuan

2, the average newspaper every time spend 10,000 yuan full version of advertising, daily brings 500 visitors, each cost is 20 yuan.

3, large outdoor 2,400,001 years, bringing the number of 100 people per day, the cost is 60 yuan!

Offline promotion than online promotion to the actual effect is not economic, regardless of brand awareness and reputation, online promotion brings the cost of traffic is very high,

In addition to such a large web site such as Alibaba need brand awareness tips, all the small and medium-sized sites and web2.0 sites are absolutely not suitable for burning money-type offline promotion.

Netizens should now know why multinational internet companies and Hong Kong and Taiwan's Web sites are not competing for grassroots sites: they are 100 times times more likely to promote a market than their competitors, not to mention labor costs.