The old customer is the core object of network Marketing

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Many electric business enterprises in the network marketing, will focus on the new customer's excavation above, for the old customers, just do simple maintenance. Will do so, I believe that everyone is that the old customers have to understand the site, we do not need to put too much marketing work on the old customers. But if you have to understand the foreign conversion rate of the forefront of the electric business enterprises, you will find that their marketing focus is placed on the old customers.

than the new customers, the old customers on our website will be more familiar with the early marketing of a lot of work can be directly omitted, so that the marketing cost will be reduced, the effect of marketing will be better, the conversion rate naturally high. Do not think that the marketing of old customers is meaningless, in fact, you take the right way of marketing, using old customers as a channel to develop new customers, these new customers will also because of the introduction of old customers, our website has a preliminary understanding, they also become easy to be marketed objects. And after a while, these new customers have become our old customers, that is to say, our marketing objects continue to be old customers, but also there will be a steady stream of new customers to join. This conversion rate is naturally high.

To do a good job of the marketing of old customers, the most important 3 points: the first is to let the old customers bring us new customers, in this way to ensure the development of the site customer base, the second is to ensure that the old customers do not lose, precisely because we spent more energy in the maintenance of old customers, so we must make every effort to let them long-term trust in our website The third is to dig deep into the old customers shopping needs, so that they maximize the site on the shopping, so that we can be worthy of its long-term training.

For these three points, the author gives some practical suggestions:

How to start old customers to pull new customers

To achieve this, the most important thing is to take into account two factors, a given to the old customers enough motivation, so that they are willing to even very independent for you to dig new customers, the other is to let the new customers to your site to have a good opinion, otherwise it will be lost.

For example, I have done this kind of good marketing case: I use the way of email marketing, to the site's old customers sent mail, the general content of the message is to tell them that our site for some reason is to do activities for old customers, activities, he bought some products on the website can enjoy the discount, At the same time, we also presented some cash coupons, so that he can invite friends around you to the site shopping, if the coupons are used, it can be more than our gift of cash coupons.

In this case, I first gave the email a gimmick to tell the old customer that the site was doing activities for them, and it would also encourage them to start making friends around to buy them, and to give them a discount to their friends, our new customers. In this way, it can be very good for our old customers to develop quality new customers, and new customers will be interested in the site began.

How to ensure the loss of old customers

The best way to retain old customers is to constantly pull into the relationship with them, from time to time to carry out greetings and preferential distribution, pay special attention to telemarketing, through direct voice communication, can deepen the development of feelings.

Of course, there will be some old customers to our site suddenly lose confidence, for them we should not be directly to give up, to be as much as possible to save.

Save the way is very simple, first lower their identity, so that old customers know that we attach great importance to him, and then ask each other, whether there is not satisfied with the site, to inform its website is improving, but also listed some sites have changed places, let them see the progress of the site. Perhaps these improvements have also just solved their dissatisfaction with the site. In this way, to save the lost old customers. And the redeemed customers will be more reliant on the site than ever before.

How to constantly tap the shopping needs of old customers

To dig out their shopping needs, the first thing is to get a sense of their spending habits and how often they come to your site. At the same time to make a record of what they have purchased, predicting that they may need to buy time, do marketing in a timely manner, and proactively tap into their shopping needs. Through this approach, not only can you dig out their shopping needs, but also make them feel that our service is very intimate, indeed.

In addition, we can also through a number of special activities, let them passively generate shopping needs. We can do activities with some offline businesses, such as cinemas, make a combination of our products and movie tickets, so maybe our old customers are not very eager to buy our things, but in the movie ticket driven, maybe he will also produce a purchase.

In the excavation of old customers shopping needs, to control the degree, not too often to harass them, lest cause resentment. Tell them to come to our website at the right time.

Put the focus of marketing on the old customers, whether it is for the reduction of marketing costs or the overall conversion rate of the site will help directly. So, don't forget the old customers, they are your most valuable wealth. Full text by http://www.aidai.com/small clamp finishing submissions, welcome to reprint.