The outlet of independent electric business operation of small and medium micro enterprises

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

From August 1 This year, small micro-enterprises in the monthly sales of less than 20,000 yuan value-added tax small taxpayers and business tax taxpayers, temporarily exempt from the imposition of value-added tax and sales tax. This means that many small-scale electronic business sites will benefit from it. To small micro-enterprises to reduce value-added tax and business tax, will greatly improve the grassroots electric Corps team entrepreneurial environment, more capital is not sufficient small micro-enterprises will enter the E-commerce industry, enhance profitability and sustainable management capacity. This will promote the large number of small micro-electric enterprises, reduce operating costs, increase the number of employment, expand social consumption capacity, so that e-commerce market scale has been further increased.

Favorable policies greatly inspired the electricity market confidence, but can not solve the small micro-enterprise operation of the mishap, lack of talent, lack of experience, brand awareness is poor, product homogeneity serious, price lack of competitiveness, etc., is a small micro-enterprise operators difficult to operate the most realistic problems. This paper analyzes the problems and solutions of the operation of the independent electric operators in small and medium-sized enterprises from the point of Operation predicament to finding a way out from the several typical micro-enterprises ' electric business projects in the brand operation organization of Gold.

Here will not discuss the advantages and disadvantages of the settled Taobao and self-built website, independent electric business platform is a kind of trend that the traditional enterprise deeply participates in the electronic commerce. Taobao is very powerful, it can be done in the short term to stimulate consumption, give consumers the greatest benefits, help enterprises reduce inventory pressure, rapid withdrawal of funds, but it can not replace the traditional enterprise deep e-commerce field, so the traditional enterprises should have their own E-commerce platform.

The point that Kim has repeatedly emphasized with his clients electric business is not to build a platform for electricity is so simple, have their own E-commerce platform is only the first step, how to deeply participate in e-commerce, more important is to have excellent team, excellent brand operation, efficient enterprise organizational structure. Gold on the small micro-enterprises in the electrical Business Project when the guidance that must solve two problems, scale and profitability issues.

First, the scale

The independent electric dealer of small micro enterprise must take the lead to solve the problem of scale. As an independent electric business, no large-scale, it is impossible to achieve profitability, scale can greatly reduce operating costs, expand Sales, promote enterprise growth. But the scale may not be profitable. Of course, the most important thing is to realize the scale, usually in the process of large-scale enterprises will be forced to quickly grow their own optimization, reduce sales costs, enhance brand value, achieve profitability.

The scale problem is small micro enterprise electric business's mishap, does not have the brand popularity, does not have the production technical superiority, does not have the price superiority, wants realizes the scale is not easy. Kim on the customer's electrical Business Project is how to solve this problem? The way out on the gold on the "district marketing", many people think that the marketing competition is just a contest between products, that "my product quality, laugh to the end of the people are not my Mo", this is just fantasy. This is the most fatal obstacle in Chinese corporate marketing. Products can not be sold, the key is that consumers "think you are not good", rather than product "product itself good."

The problem of scale is, on the surface, how to expand Sales, there are many ways to increase product sales, here do not talk about SEO and other means, the Internet has too many articles on the promotion of the website, we emphasize the effect of the SEM, the net AU, hard and so pay promotion, as long as the input and output ratio, promote sales is only a matter of time, The key is how to get your product into the smallest ads to get the most sales, the solution is the gold on the marketing:

1, the crowd separation--to achieve effective input

2. Perceptual partition--Realizing effective cognition

3. Regional partition--Realize focus operation

4, channel partition--to achieve effective distribution

5, category separation--to achieve the small beat big

Second, profit

After solving the problem of the scale of electricity quotient, is the issue of profitability, the problem to now is even the electric business giants have not fully resolved, here to mention a large-scale taboo is a "great leap forward", do not see product sales quickly rise to envy, blindly expand the scale, "Great leap Forward" will bring many problems to achieve profitability, Even fatal problems.

Many industry experts believe that the current independent electric power provider can not achieve profitability, gold on the view that this is one-sided, the current electricity market development is relatively high brand awareness of enterprises, such enterprises have a common feature is high standardization, high standard of enterprise, consumers on the brand dependence on high, and small micro-enterprise products lack of brand awareness want to do electricity business is more difficult to achieve profitability. , but not absolute, standardized products consumers like to spend more money to buy well-known brands, then small micro-enterprises in the area of gold on the marketing theory of the category, the choice of product direction can be standardized not high category. Product positioning is a small micro-enterprises can achieve profitability of one of the important factors, of course, there are other ways to increase profitability, such as reducing enterprise operating costs, reduce production costs and so on, but good product positioning and brand packaging is to enhance profitability of the fundamental, Only at the same time reduce costs and increase value-added products to truly improve profitability.

This article is the author of the brand operating agency Wang Liming reproduced please specify