The potential value embodiment of blog and blog Marketing

Blog is a new kind of network interactive platform, which has the basic characteristics of knowledge, autonomy and sharing in the 2002. These characteristics determine that blog marketing is a blog as the carrier, based on personal knowledge resources (including feelings, experience, etc.) of the form of network information transmission, network and viral marketing is an important manifestation of the way. If the company's Web portal is the official website, then the blog is a folk website. It takes the Enterprise Portal information resources as the basis, through the folk way carries on the integration interactive dissemination, the content subject matter and the form is more diverse, has the virus dissemination superiority, has the certain value in the increase customer relations and the customer loyalty degree. Relatively high marketing cost of traditional marketing means, it is almost without cost.

According to statistics, up to 2009 years, the number of Chinese netizens blog has more than 90 million, every 4 netizens have a blog, as the Internet development, more and more users began to read blog posts and start their own blog writing, the provision of content hosted blog Services site has accumulated a lot of popularity, This attention and group has laid the foundation for blogging as a marketing tool.

Because of this, the blog as a Marketing information tool, its network marketing value is mainly reflected in the enterprise marketing staff can use more independent, flexible, effective and low input way to release enterprise marketing information, can directly bring users, reduce promotional costs, for users to access information through the search engine provides the opportunity, can easily increase the number of links to the corporate web site, at a lower cost of consumer behavior research and analysis, so that marketers from the passive media dependence to the independent behavior of the release of information.

3G first year, three operators are willing to pay heavy, take high hit the marketing propaganda offensive, opened the prelude to the 3G War, high marketing costs. In particular, the operator of the provincial or municipal branch, the high cost of 3G marketing publicity, so that its heavy burden on the back. But the blog marketing has become one kind of not spending the marketing form, walks is the path which the sharing and the experience, produces the marketing value but cannot neglect. According to the background of Jiangxi Unicom back to the statistics of customer managers, more than 60 have handled 3G users, in the process of access to the network by searching, click on the blog site, a comprehensive understanding of the 3G of tariffs, terminals, services, software download services, blog has become an important channel for the company.

Although blog marketing can not become the mainstream of brand building and marketing, but the use of blog marketing such a cost-free marketing form to establish business and user communication, through the potential impact, the establishment of brand awareness, reputation has become a trend, will become a useful complement to the development of digital marketing.

Today, the value of blog and blog marketing has attracted more and more attention, which has the advantages of individuation, low cost, wide audience and target. More enterprises have started to use blog to publish and their own enterprise-related information, to show the enterprise personality and characteristics of the platform, showing a good sense of marketing, but also reflects the potential value of the blog platform. The Red Shirt net earns the following three areas that are most prominent:

First: The value of potential users. The personalized advantages of blogging can directly bring value to potential users. Often some well-known portal blog has its powerful user groups, if it is valuable or enough new content can attract a large number of users to come to see, so as to reach the user group to transmit marketing information. Using this way to launch network marketing is also the most direct way to reflect the value of blog marketing.

Second: The value of marketing costs. The low cost advantage of blogging can bring the value of marketing cost to bloggers. Traditional marketing mode, enterprises need to rely on the media to publish enterprise information, not only by a large limit, and relatively high cost. Website promotion is the most basic work for enterprise to establish network marketing, at present, a lot of corporate web site after the lack of effective promotion of implementation, so the site is too low, greatly reducing the practical value of the site, however, you can blog through the way, in the blog content to add some of the company's new product links, or some activity information, To achieve a good website promotion purposes, such a use of free blog to achieve the purpose of corporate website promotion, but also at present a relatively low cost of a promotional way.

Third: Establish the value of brand effect. Through the popularity of the blog and target can be the enterprise or individual bloggers to create the value of authoritative website brand effect. Blog is one of the ideal ways to establish the brand effect of authoritative website. As a personal blog, if you want to become an expert in a field, one of the best ways is to build your own B L OG.

1, the audience wide. The existing tens of thousands of personal blogs or corporate blogs to promote work, many blogs have been a certain amount of visits and visibility, in a certain area has a considerable audience, which has both a loyal audience, there are new growth of visitors. The use of these blogs, can bring a considerable number of audiences, and then expand corporate brand awareness, promote product sales, thereby creating the value of brand-building effect.

2, Target standard. Enterprises to establish their own official blog to promote products or brands, for example, Sina, Sohu, such as the flow of a considerable number of Web sites to open the founder of the blog, or the name of the company to open the official blog and so on, and then around some unique, attractive topic to write a good level of article, to attract users to visit, contact editors recommended, To promote the official blog to a large extent, to arouse the attention and access of more netizens, gain popularity and influence, directly bring the value of building brand effect. This article starts from the red Shirt net earns the forum, reprint please indicate the author team's net earning forum: http://www.hihhh.cn/Welcome to discuss the study together.