The reason of small and medium-sized enterprise Network Marketing effect is not obvious

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Now many small and medium-sized enterprises began to pay attention to network marketing, but also selected the network marketing, many enterprises through the network marketing has been real benefits, and some enterprises can not even be separated from network marketing, almost all marketing amounts are through network marketing to achieve. Some enterprises feel the network marketing effect is not good, the author detailed analysis, mainly for the following reasons.

1, enterprises do not know enough about network marketing

Now many enterprises do not understand the network marketing, do not understand website optimization, website promotion One weeks, some promotion two days to ask how no effect ah. The author has been to this situation, network marketing is not like the traditional salesman to come so fast, network marketing needs a process, but the effect is long-term, stable. This is the characteristics of network marketing, the effect is slow, but the effect is stable, and long duration, so the concept of enterprise needs to change.

2, the quality of the website is not enough

Although the enterprise has the website, but the website quality is not enough, is not the marketing type website, the website opening speed is slow, the picture is too big, the text explanation is too few. The focus is not prominent, the center is not clear, both increase the difficulty of optimization, customer conversion rate is not good. The site is the first impression of customers, if the first impression is not good, customers are likely to choose another company, with the increasing competition in the network marketing, this role is more prominent.

3, choose the appropriate promotion methods

Network Marketing A lot of ways, according to their own characteristics of the enterprise to choose their own way, and some suitable for Web site optimization, some suitable for blog promotion, some suitable for QQ promotion, and some suitable for the promotion of text messages, choose the most suitable for their promotional methods. Some products are suitable for network marketing, some products are not suitable for network marketing, such as yogurt, fruit, etc. not suitable for network marketing.

4. Conversion rate problem

SMEs need professional customers, attention and customer communication skills, can greatly improve conversion rate, generally have online marketing function, timely reply to customer questions, also need QQ function, QQ is very popular, so the website generally need to provide QQ function, convenient for customers add QQ friends, later convenient contact.

5. Investment in funds

Network Marketing and traditional marketing, like the need for capital investment, the time to invest, if not willing to network investment also do not good network marketing. The network promotion also needs the expense, along with the promotion strength increases, the expense also increases. Put in for better returns.

The network marketing needs a process, needs the high quality website, in place promotion and the professional customer, finally turns into the actual customer, the surfing website optimization specialized is engaged in the network promotion, the website optimization, the network Marketing service, if you need the network marketing please contact us.

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