The role of blog marketing in the successful way of blog marketing

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

In the search engine's user group is bigger and larger today, many people put the marketing carrier to carry on the search engine, like Seo,cps or other rich media advertisement pattern. But there is a free and effective marketing approach that is often more than overlooked, that is, blog marketing, I would like to talk about the advantages of blog marketing and the role of blog marketing so that everyone has a new understanding of the blog marketing has a lot of role, for example, customers in the product information, Through the Internet to check the product's reputation or information to determine their final purchase intention, and this kind of word-of-mouth or information in the eyes of customers, the most convincing is that the class of articles and blog posts. Only in the blog article shows the product or the company's image is good, the condition is good, the service is good enough to attract potential customers at ease shopping. Blog's knowledge, autonomy, sharing characteristics, is deciding the blog on products and sites for various aspects of the evaluation more credibility. Blog marketing is a network information transmission mode based on personal knowledge resources. In conclusion, blog marketing has the following functions:

Blogs can bring potential users

The blog relies on the powerful user resources of its main portal. such as Sina blog. Valuable blog content will attract a large number of potential users to browse, fundamentally solve the traffic problem of the site. And it is because of these potential customers browsing, to the potential users to communicate the purpose of marketing information, thus more conducive to marketing.

Second, the blog completely free, to reduce the promotion cost plays an important role

Website promotion has always been the most expensive e-commerce and enterprise stations, and based on various portals launched free blog services, thus greatly reducing the cost of enterprise and E-commerce promotion. is particularly important for the revival of small and medium-sized enterprises.

Third, blog articles are more easily indexed and ranked by search engines

Through the blog article Propaganda, and rely on the main portal with the blog, search engine will give more weight with the blog, compared to the General enterprise station is more conducive to search engine rankings and user attention

Four, blog can be effective to the main station complement and auxiliary

We often see a high amount of single volume from long tail keywords, but for some kind of long tail keyword, For example: www.clarinscn.org, the main keyword for Clarins, but if the word long tail keyword: Clarins good or bad, such as the long tail of the main station page to do rankings, it is obviously not very good, this is the way the wangs sell melons Puff has begun to make consumers feel disgusted, and at this time, the strength of the blog and the advantages appear, we can use a blog to do this long tail words, as a Third-party consumer's perspective to write their own purchase of goods, so that potential consumers to achieve the highest single rate, the above four points is my humble opinion, if there is a wrong place, but also hope that criticism to correct.