The same city network: The new focus of network marketing business

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Despite the lack of cash, Zhang Yinghin (a pseudonym) did not use the cold winter rain to come downstairs to the ATM front row for 5-10 minutes to collect money for today's lunch. Sitting in front of the computer, with a few mouse clicks, a simple lunch consisting of Mexican chicken rolls and a Portuguese egg tart will be delivered to the office door in 10 minutes. Like their peers in New York and Tokyo, young white-collar workers in Shanghai are now reluctant to sell their tongues.

"I also heard from my colleagues six months ago that it is also possible to get online and only transfer money from a bank," he said. "Talking about the new changes in lunch, Miss Zhang seems to be commonplace. What she has to do every day at noon is to look for the take-away varieties of the restaurant near the company's search engine or the same city. What she does not know is that this behavior has sparked a fierce cyber war between restaurants in the city.

A snare: When Survival embraces

As "net age" more than 10 years of "Ashes class" Netizen-Zeng Yupeng will never forget 1999 years of "72-hour network survival test." At that time, the vast 1.3 billion of the population of the vast, less than 4 million "online residents."

According to Zeng Yupeng, the activity was simple: Volunteers were given the necessary diet to survive for three days through the internet in a hotel room with only basic bathing and living facilities. In fact, Zeng Yupeng they are just in the "Survival" link "Play": in addition to landing some beforehand has been hype on the campaign to sponsor the food factory site to call the "order" phone, is the volunteers of friends and relatives in the designated time will be food, beverages sent to the hands of staff.

As for the organizers left the credit card is almost no use, you know, the memory of 1500 yuan equivalent to a normal person's monthly salary. The reason is that only a handful of websites can be paid online, while in China, the nationwide interbank network platform has just been set up and SEO.

However, just 10 years past, everything is different: large to the plane to the hairpin, can be bought through the Internet. In fact, China has come to the forefront of developed countries in many ways, the most impressive and astonishing scale: according to the conservative estimate of the SEO information dissemination network, the number of Chinese online purchase orders has reached 380 million in the third quarter of 2010. Analysts agree that in the next consumption season, this figure will also be washed up 400 million mark, that is, in a few days, every netizen in China will confirm more than one online order in a quarter.

On the other hand, the same city service is also in the ascendant: In addition to Miss Zhang's take-away, netizens are also in the portal site, the forum with the micro-blog to call friends to participate in group buying activities, and the department stores, cafes in the virtual space to be comments. In addition, "Skill Exchange", "second-hand treatment" and even have become the same city on the site of the hot spot. In the survival of the network arranged today, more and more business activities to transplant the Internet will naturally become the next fierce war of the fuse.

Same city: N Development of business blue Sea

And many businesses engaged in network promotion, Li Guolin also once focused on the remote provincial market, "when I do wine promotion, the main means is to do a good job of the site, the effect of wine written articles, to attract netizens to read, and then the reader to my site on OK, did not think I carefully a statistic, A large portion of the signature customers come from the same city. This leads me to think: perhaps the geographical advantage of the city is also an important factor to attract online buyers. ”

In fact, in the current Chinese network marketing industry, most practitioners still focus on IM promotion and website construction Two major areas, the promotional text paste in the QQ group, the forum is still the current mainstream marketing means. And the city's resources and geographical information integration, the establishment of marketing advantages or many businesses unexpected.

And, of course, a handful of people are aware of this, now has been the SEO information dissemination network in charge of the Li Guolin is an example, "with 58 city, comment network, Baidu around the rise, to the service industry based on the same city network business will enter a new stage, the traditional ' wine is not afraid of the alley deep ' I am afraid must also be changed into ' Wine is also afraid of no one to know ', and Shanghai's restaurants scrambling to surf the internet and the search engine skillfully occupy the ' Shanghai ' related to the long tail of the keyword is the embodiment of this trend. Therefore, the same city is a need to develop a network of business blue Ocean. "Li Guolin said.

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