The SEO theory of the Shu: Cask Law (cask theory)

Cask law (cask theory): How much water a bucket can hold depends entirely on the shortest piece of wood.

Perhaps many friends unconsciously exist the same problem: I optimized the site, where more advanced than others, where the user experience better than others, which keyword ranked higher than others ... But the real decision about how much water a bucket can hold is the shortest piece of wood, not the longest.

I often make such mistakes.

Optimization to compare competitor website analysis, see each other a good time, think, my other one better than yours; search for a word, the opponent ranked high, think, I have a lot of words than your ranking high ...

It is this idea that lets us fall into an erroneous zone. SEO to be comprehensive, seize every detail, do a good job every link, each part of the work to keep up, and not because of negligence, or do not care, so that "bucket" in the "shortest plank" affected the optimization effect.

From the user experience point of view, as visitors, prospective customers, customers, your strengths others can see, shortcomings more easily attract attention. Many times some subtle flaws can be detrimental to the user experience or even loyalty.

Cask law also has another layer of meaning: whether the bucket can be bottled water, but also depends on whether the combination of wood is tight, if there are gaps, the same can not install water.

This is what I said at the Point Stone Conference, SEO service is a closed loop process, rather than from one point to another point on the completion of the whole process of optimization. In the process of optimization, the work should be closely combined, http://www.aliyun.com/zixun/aggregation/8486.html "> external links, internal links, station optimization ... To cross, at any time according to a completed work, the other adjustments to adapt to each other, so that each step of the work to maximize the effectiveness.

Author: Si Shu
The SEO theory of the Shu: Cask Law (cask theory)
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