The six Magic weapons of website promotion

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1, text chain advertising: is to write a paragraph, the link on the site after the enterprise's website placed in the corresponding plate of the major portals. If the user sees and clicks on the Internet, you can browse to the corporate web site. The industry has been to this kind of advertising to bring the click rate for statistical analysis, in China's largest portal home, known as every day million clicks, the actual click About 1000 times, and then the price is very expensive. This method is suitable for the giant enterprises with deep pockets, the purpose is not to bring orders through the connection, is to ensure their own brand in the outside spread.

2, Search engine results login: Search engine login refers to the payment of a certain fee, and then be included. Ordinary type included: "Only to ensure that your site, do not guarantee rankings and location", obviously, this collection of promotional effects can not be guaranteed, of course, the charges will be cheaper. Search Engine result login cost is not much, it is a kind of network promotion form suitable for small enterprise, but because of the flaw of service pattern, its effect is unstable, it is not the best choice.

3, search engine results text chain: The reason is not able to evaluate the effect, because this way has just been introduced. The advantage of this approach is the focus on the target customer, for example, the user in search of "chair", he search on the search engine results are related to the "chair" business. Because it is based on the length of the time to charge, so the disadvantage of this approach is that users do not know how many people's website has been concerned about and read, do not know that the order is brought.

4, search engine bidding rankings: Search engine auction rankings are popular in recent years the World's network promotion services, bidding rankings and search engine charges have similar places, but essentially very different. Say they are similar because they all use the platform of search engines to promote. Said essentially different, because the auction ranking is not based on the length of the time charge, but according to the customer's site to bring the actual traffic charges. Bidding ranking of the charging method, is the record of effective clicks, and the second charge basis. Therefore, this is a real according to the effectiveness of the network to promote services.

5, e-mail marketing: The so-called e-mail marketing, is the enterprise to buy mail address library, will itself and product information sent by e-mail. This is spam for the recipient of the e-mail message. The advantages of this marketing approach can not be discussed, but a lot of shortcomings. The first is the target is not clear, basically is the net form. Second, as a result of the recipient of the spam hatred, see such a message to delete, the effect is not, many people have set up an anti-spam system, this kind of mail does not accept, the brand damage to the great immeasurable, it is recommended not to adopt such a marketing approach.

6, the network picture advertisement: The network picture billboard and the newspaper, the magazine and so on traditional media advertisement is very similar, also very easy to understand: When the Netizen browses a webpage, it places the advertisement banner, the button and so on will appear, thus is seen. Generally speaking, the better the location of the network picture, the more expensive the price. But, in combination, online image ads are suitable for those with a large advertising budget, at the same time, the target customers a wide range of enterprises and products, such as "mobile phone", "Computer", "commonly used drugs", "health Products", "car" and so on, if your business does not belong to this category, it is best to carefully choose this network ad-shaped.

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