The small experience of TV marketing of internet company

Recently went to http://www.aliyun.com/zixun/aggregation/36432.html "> Zhejiang TV" China Dream Show "as a guest, want to share on the program and do marketing topics."

"China Dream Show" theme is "Help The Dream", the form is the dream person to do talent show and elaboration, and then through the Dream Ambassador Zhou Libo's analysis, excavation, clear dream, and finally integrate the site of a body, through their "help" to achieve the dream. As our "dream observer" to do is: to judge the value of the dream, with a vote, in a real effective way to help the dreamer.

These two years we have some misunderstanding of television, that the television may be eliminated because "young people do not see", this view is harmful to marketing. (A review of the New York Times columnist David Porg two years ago, "no substitution, only division"). The word "tradition", though it means the past, also means a stable crowd, a proven pattern. Why do Internet companies have to be on TV? Our service is moving towards the unfamiliar and untouched crowd.

The dream Show has 30 guests from various agencies and media, I believe that most of the guests on the show have the true will to help others, but at the same time, there are real marketing appeals (the Dream Show ratings in the past two weeks of the same type of program, from the third to the second, the highest over 1.8).

The title of the column has opened a "dream to help the fund", they take advantage of the location, enjoy the money, more opportunities to be selected to speak, and then get the brand exposed. But this thing is not money will be able to do a good job, the provision of money is not charity, not stupid to, I note that they speak very good place:

(1), will emphasize on the pursuit of the dreamer's questioning, to confirm that they have done for the dream to do their best, and remind them to dream more to rely on their own, which is to encourage, but also to their own self-proof;

(2), carefully ask the necessary funds to use channels and ways to ensure that money spent in a place of value, reflecting the independent judgment and rigorous enterprise;

Internet companies are more accustomed to providing help in the form of resources and media dissemination:

(1), do not miss "accurate" to guide your business opportunities: In the Dream show, some dream people can not use money to help, they want to find men and women friends, want to play a movie when the singer, the demand for precision-oriented some sites, if you represent the enterprise just with this match, it is necessary to have a high generalization ability to explain this ability, with the shortest time In addition, a lot of similar institutions, everyone is rushing to speak, how do you do? This is before the program to do the homework, to strive to refine, and repeatedly think of the difference in the enterprise advantage, in order to have a good on-the-spot play.

(2), there is no opportunity to create opportunities also to go: just one example, there is a favorite DV film girl to pursue the dream, her mother died, the father is a vegetative need to take care of, brother to read High school, because the elder sister bear the pressure of the family is too big, he wanted to drop out of work, grades regressed; Sister is a dreamer, want to help his brother finish school

The first round of speeches, almost entirely from the point of view of the provision of tuition fees, but Zhou Libo has said that the tuition fees, his own funds to bear, fully closed the possibility of giving money. In the second round, everyone started digging up the details of the story, she spoke to the pressure of the mentality, a guest began to help her to find a psychologist, because she likes DV photography, video site to buy micro-film, this idea and inspired a portal, hoping to team force, help her to achieve high-definition level of work, Finally, directly promote our excavation, can send her a better DV, encourage her to keep the dream and hobbies.

So this is about the ability to quickly analyze details and dig in the field.

Some details about preparing for TV:

(1), unless you are jobs, otherwise should be dressed appropriately, do products we will consider the user experience, on TV the same;

(2), to seek essay point, each program has a theme, the main theme as soon as possible to form a clear understanding, the host is often "problem";

(3), willing to be a fool, this time to have planned to record two days of the program, in order to understand this matter further, I insisted on sitting for 4 days, many enterprises to change a representative every day, and I sit for more than 10 hours every day, time is the biggest bargaining chip in everyone's hands, how much attention you, depending on how much time you want to spend on him, You use time, is the expression of sincerity, this sincerity can be perceived, beyond the words.

(4), title is not important, at least, here is not the most important, on the contrary may become your burden, you need to be good at analyzing the details, humor, wit, a high degree of generalization and adaptability, these are more important than the title.

(5), marketing personnel first as a sincere person to participate in the program, first to do their own, and then do marketing. If you perform well as a real individual, it will naturally cause more "about You" topics, marketing and real self, not in opposition.

This article author Wang, if need to reprint, please indicate original author.

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