The small website operation sentiment: regarding the content, the station age, the outside chain and the competitor

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Talk about the small area of the internet market

In late December 2010, I wrote an article "on the small area of the internet market Potential", focusing on some big and small giants are disdain to enter the small area of the internet market for small and medium-sized webmaster existing market value and significance. In that article, I'm not saying what I mean, because I'm following the idea of a website that runs a small area of personal market. In this so-called operation process, experienced a number of things, but also some sentiment, in the Spring Festival is coming to write down, with you, and I wish you a happy new year.

Website content is king, but not kingdom

To define the content of the site as king or emperor, in short, is to emphasize the importance of it, we do not have to be overly fussy about what in this word. For a number of recent periods, the importance of the content of the site is also referred to a new height, which is because each site has to face the user, and users want to provide their favorite content of the site, on the other hand, because each site is focused on search engine optimization, and such as Baidu Google search engine, More and more the user experience as a site to determine the criteria for SEO. In fact, these two aspects are unified, a site provides a good content, then the user will be reluctant to it, then the site's PV will increase, which is certainly conducive to the site in search engine rankings; For example, the site provides good content or original, Then the search engine and its own retrieved content to find this, it will give the site a higher weight; conversely, for users, the uniqueness of original content will also increase the stickiness of the site, thereby increasing the IP and PV.

The above is mainly to prove the importance of the content of the site, called "Wang" that is the meaning. However, important to important, content for the site is "king", but the site does a "kingdom" thing, in other words, the content is not to say that the site can operate well. Web site There are a number of other factors in the kingdom play a large and small role, so we should adhere to the principle is: the content is very important, but it is not all, such as the next to say this article outside the chain, station age and other factors.

Outside the chain for SEO is very important, the station age is also

Whether it is trying to do outside the chain of the site master or gradually increase the chain of personal webmaster, their goal is to increase the chain through the outside of the Internet to enhance their exposure rate, so that the search engine spider's favor, but also more or less in order to bring some traffic. In fact, the basic theory is there, a 1000 outside the chain of the site can be determined more than 10 of the Web site on the search engine performance more to the force. Of course, these 1000 outside the chain can not be an increase in the day, but a number of days gradually increased, step-by-step is important, because the search engine spiders are picky eaters, you feed it more than once, easy to let it choke and hate you. Of course, there are special circumstances, that is the weight of these 1000 outside the chain is low, and the 10 outside the chain is very high quality; well, at that time, what if it is 10,000 outside the chain and 10 outside the chain comparison?! So, to the site in search engine rankings good, outside the chain than competition for less generally is indispensable. However, there is also a question about the age of the station.

When it comes to station age, you can't stop talking about the sandbox effect. For SEO, a new station in the initial line will put in a sandbox, from which you perform very much to the force, but are to cross the search engine for an inspection period. A website that has just been online for one months, want to surpass your competitor in search engine rankings------an old website that has been operating for more than 4 years, even if you have more than it, the site structure is better than it, or all other aspects of optimization is stronger than it, you also have difficulty in a short time beyond it. In fact, the truth is very simple, search engine spiders have become familiar with it, and your site, spiders are also placed in the sandbox to investigate it! This is to say, the website operation is not a matter of overnight, must continue, step by step conquer search spiders.

There's your friend in the competition, but there's a villain.

Whether it is online forum, QQ Group, blog, or offline party, webmaster Assembly, personal webmaster are showing a good attitude of tolerance and cooperation. Everyone to share the experience of the operation of the website and sentiment, to communicate their experiences and experience in doing SEO, enjoyable, how fast! On my own, it is a pleasure to have friends who share the same interests through various channels. Under normal circumstances, even competitors, we can get along with the enjoyable, fair competition, regardless of the outcome is actually a very comfortable thing. For example, the core keywords the same two sites, competition in the search engine rankings, the two can still exchange links. But I've also been calculated by my competitors in a more insidious way. I run a website in Henan province, the forum www.yuzsb.com, the competition is very strong, all aspects are superior to me, I did not go beyond its ideas, and did not use any unethical and legal methods. However, the incident was first provoked by the other side, they first fake advertisers to cooperate with our website for the name of our site like we ask for traffic statistics, and then posted in a number of forums post slander us. This, in fact, on our website is basically no impact, I did not take any retaliatory measures. It's just that my thoughts have changed, and at first we just wanted to do second, and now our site's first goal is to overtake them. Therefore, we must be careful, sincere treatment of every competitor, but beware of their individual alternative. In the end of this paragraph, I would like to appeal: fair competition, not a small person.

The above is a personal feeling, if there is a poor place, but also hope to forgive!

Note: Henan special Promotion of this forum www.yuzsb.com Webmaster Original, reproduced please specify.