The story of the use of social media marketing by foreign small enterprises

According to a report, about one-fifth of small business owners in small businesses in the United States have integrated social media into their business processes, while the proportion of new technologies using social media has increased from 12% last year to 24%. Small businesses in the United States to lead the phenomenon of social media should be a high priority for small enterprises in China.

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Here are 2 examples of how small businesses in the U.S. use social media marketing:

Emerson Salon, a salon in Seattle, began on the internet in 2008, with revenue growing by more than 400% from the third quarter of 2008 to the first quarter of 2010, with 75% of the business coming from Facebook, Twitter and their blogs. In their salon, social media is as ubiquitous as air: "Few of the guests who come to the salon have seen our blogs or Twitter."

The job of a shopkeeper is to devote energy to building an online community to keep up with the latest trends. They have their own hair salon website with hair salon on Facebook, Twitter, Yelp (Yelp is the new American Web2.0 website set up in 2004, the site gathers users on the catering, service business reviews) of the personal homepage, to facilitate users in these social media attention to themselves. Users can also book online and tell their friends via Facebook and Twitter.

And the salon is very simple to do, one is in the social media loudly talk interesting talk, let everyone focus on themselves. Another is to add the latest social media elements to the site in a timely fashion. They continue to develop new ideas for development while still maintaining the traditional salon has been proven by the time of successful practice. As a result, the site's traffic grew three times-fold, no doubt, the owner of the salon believes the powerful link.

On the salon's social platform, you can see many of the stylists, the story about salon products and services avoids boring ads. As a salon, shopkeepers pay more attention to the development of local online communities, allowing customers to talk about anything. The salon has pioneered a new business model in the hairdressing and beauty industry. Here, Social media is king.

and a cupcake shop. Take advantage of the social media example: Butter Lane, who soon started blogging on Facebook, Twitter, and Yelp, and also in Tumblr, and organized group buying activities on group buying sites, But their most special use of social media is in Foursquare.

They use so much social media, so how to manage it? The enterprise is a heavy user of postling, a social media management tool that allows companies to see their performance on social media sites. "On the postling, we can see some recent articles on our Tweets,facebook and on Yelp on a page, and we can quickly respond by clicking on the Reply button, which is very simple." "For small businesses, they can't spend too much time on social media, and jobs like postling have a multiplier effect."

Originally, in the United States has a special to help small enterprises to collect, publish, manage Social Information website, the name of the site is called Postling. This is a social media management site through which companies can see their performance on social media sites. Web sites such as Twitter are social media, and postling is a tool for tapping resources in these media. Postling says his goal is to be the best tool for small businesses that can help small businesses find users ' opinions in social media and respond to them with ease. Postling believes that a truly strategic social media needs a set of tools to excavate, from blogs to Twitter to Facebook to Flickr, to display its mining and response capabilities. Postling to Small business, you no longer need for different social media, Web sites, blogs around every day, postling will do it for you.

The small business will always focus on making the best cakes and creating the most comfortable experience for customers. "Obviously, it is important to make excellent products, and to give customers the best shopping for Yang is also extremely important, relatively simple to say, but often overlooked." Give the user the best service experience and you will win the user. Social media has done this for us in its own way, and Yelp has kept us informed of our customers ' feedback, and we've been very cautious with every day's comments, and we've made a lot of improvements in our product and customer service through Yelp's user feedback. ”

Unsurprisingly, the number of people following the company on Twitter was large, and when asked how that was done, they replied: "Much of it is due to social media." ”

Social media is a good tool to help small businesses reach the level of untapped, potential customers, and maintain sticky relationships with already-owned customers. For small business, this is a new opportunity, it may be you do not spend less money to bring you a large number of target customers, if you do not understand it, do not grasp its characteristics, you will likely and new opportunities again missed.