The Sword of Network Marketing competition "brand" establish

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Believe that a lot of network marketing friends feel, now whether to do product online sales or do related industry information Service platform site than 5 years ago, even 3 years ago difficult to do. With the financial crisis, many traditional small and medium-sized enterprises are unable to support, a bit of thinking of a lot of the network, Network Marketing competition is more and more intense. How to quickly get the network points on the Internet cake. Fast making money, network marketing competition brand establishment appears especially important.

When you open the Thunderbolt to see the film, open Sina to see the news, Alibaba Wholesale, Taobao shopping and so on, we often browse these large flow of media sites can see some brands like van, such as customers prudential products, such as brands. As a conscientious, will also go to reflect. Take our familiar network brand where customer prudential products to analyze. Every customer sincerity product set up time less than one year, daily orders more than 6,000 single, clothing sales daily about 15,000 pieces, 2008 to achieve sales of 500 million yuan. What is the power to let an obscure brand in such a short period of time to beat the industry many enterprises, to do the top of the industry position? Its Internet promotion network marketing costs accounted for all advertising costs more than 60%. The promotion of the Internet to any customer-prudential products produced a great effect on the current scale, where the goods in advertising less than PPG One-tenth, the Internet to promote the best cost-effective for all customers to win. The brand establishment is passed through the following way.

I. Mainstream media website large traffic outside the station advertising

such as news stations. Entertainment station, a large portal, business-to-business platform, and even personal webmaster also hangs the sales code of every customer, sales of products to be divided. To achieve mutual benefit.

Two. Search engine bidding promotion + search engine optimization, two-pronged strategy

Search engine bidding to promote the rapid promotion of Network brand awareness, the HOT keyword competition is too fierce, to do the brand only optimize the promotion is not a good way, for example: Baidu search "shirts" where the goods ranked first, down the first page, the natural ranking in the top five. Suffice to say is "both hands are grasping" around the center of gravity keyword to do competition promotion, short-term can bring a large number of visits, the price of this ranking is sure that the cost of customer-prudential goods advertising a large proportion, perhaps you are also ready to do bidding ranking promotion. To be a brand is a long run. Bidding ranking promotion is also a process. Conversion rates are also one factor to consider. Make the industry brand for many years also compete this piece also can reduce. Taobao is a typical example. By contrast, keyword bidding, SEO advantage is an optimization, life-long benefit, than the search engine bidding to save money. The disadvantage is not to stand the shadow, to play a protracted war.

Three. e-mail Marketing

e-mail marketing is a traditional way of network marketing. With the global call for anti-spam messages rising, this kind of marketing must have the professional network company to carry on the instruction. As far as possible use of licensing e-mail marketing, customers can regularly send some promotional coupons information, some customers interested in industry knowledge, etc., the network marketing methods in addition to marketing functions as a customer relationship maintenance responsibilities. is also a A good interaction.

Four. Blog Topic marketing

The blog marketing Way strengthens the brand cognition, further promotes the sale the achievement. is the network brand modelling, and the network brand spreads a low cost marketing way. This is a long way to go. The effect will come slowly.

V. Traditional offline promotion.

Industry insiders, the company will expand the offline entity store business, first plan in Beijing, Shanghai, Guangzhou and other major cities to build a number of physical stores, and then consider whether in the second-tier cities to open brand experience stores or even stores. In this way line operation, the establishment of a larger online sales system under the network, I believe that every customer Prudential Brand Road to go further.

The final brand positioning is also very important, each industry, each industry is not the same, for the limited industry, to establish a brand can be first from the local to the country, examples: Allah decorative net (formerly Ningbo Decorative Network) for the establishment of brand positioning is based on the decoration industry area of greater limitations, in the case of good operation in Ningbo, To a good reputation service owners decoration, buy building materials. Allah Decorative Network to establish a national brand in progress. There are regional restrictions on the proposal is to do a good job of local brands, in the national brand.

In the network marketing brand on the road, I hope you have me, I believe in every industry to do network marketing friends to use the brand this sword, and then you can laugh proud! This article original, A5 start, hope and more network marketing friends Exchange, qq:1309346292 such as reprint please indicate the source http://www.cnbzx.com