The third generation Network marketing model is the vertical industry net value Highlights

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The development of the Internet so far, the traditional industries are constantly groping to try the most effective network marketing model, the initial enterprise actively independent construction station, and then Alibaba-oriented Third-party integrated business platform model is generally favored. Now, there are many kinds of business-to-business models, there are youboy as the representative of the search engine model, with the Chinese network as the representative of the industry network cluster marketing model, as well as the exhibition for the brand of instrument exhibitions network, electronic exhibition network, such as 18 vertical-type business-to-business models. Who can represent the third generation Network marketing new mode?

In the early days, many enterprises are the establishment of web sites, the establishment of the site after the need to rely on the optimization or purchase ads, purchase search engine keyword way to gain access, promote product business growth. Its shortcomings are more expensive, advertising and keywords are pay-per-click, coupled with the increase of malicious clicks, many enterprises have to pay expensive advertising costs, more and more investment, but the return does not see growth.

Later, Alibaba as the representative of the Third-party business platform, it will be a number of business shops together to provide enterprises with an open product display and trading platform. Enterprises only need to pay a certain fee can use the platform for their own products management, sales, but also with various businesses to communicate. And with more and more companies to join, product categories More and more miscellaneous, enterprises are often lost in the vast network of the sea. If you want to be selected by consumers in many enterprises, you must pay a certain amount of publicity costs, and return to the original bidding mode.

At the same time, the industry's advantages of the site increasingly prominent. Industry vertical business-to-business Websites, focused on a particular industry, provide more professional, comprehensive and authoritative information. Visitors are also largely confined to the industry, and the chances of creating deals are much higher than the comprehensive web site. For example, the instrument exhibition net inside the products, information are instruments and meters content, more authoritative more professional, visitors are mostly instrumentation manufacturers and potential customers, the target customer base more focused, advertising will be more accurate.

For the role of the search engine we can never ignore, also dare not ignore, the general high price bidding is not suitable for all small and medium-sized enterprises. However, SMEs can use optimization means to improve the natural ranking of search engines, so click is free. Many professional firms in the industry provide services, more well-known is the Yi exhibition of 18 industry exhibition network.

Who can represent the third generation of network marketing model, there are divergent opinions. In any case, for small and medium-sized enterprises, the most cost-effective for enterprises to create more business opportunities model is bound to be welcomed. Which mode goes farther, we wait and see. This article is supplied by (www.18show.cn)