The third step of enterprise Network Marketing: Analysis and determination of marketing Index

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The previous article, also discussed the network Marketing Effect Evaluation Index topic. I think it is necessary to put marketing indicators here to do a thorough comb. Obviously, all the network marketing means are around marketing indicators to choose and arrange, there is no doubt that the ultimate network marketing indicators are two points, sales and brand value. The micro process of network marketing, each stage of the marketing indicators are different, the indicators of each process to do a good job, the final ultimate indicator can be guaranteed and return.

The first stage, attention to-attention any form of marketing and advertising, display is the first step, so that as many people see ads, enough exposure rate is the basis for the marketing effect of protection. This stage of the indicators are: The news exposure amount of advertising to show the number of marketing messages to reach the amount of advertising precision keyword rankings.

The second stage interest-interest when the target audience sees the advertisement, whether is interested in clicking the link, whether is interested in opening the mail, these usually uses the quantity of clicks and the mail opening quantity as the measure, clicks/The advertisement displays the number of clicks (CTR), this indicator represents the advertisement attraction. This indicator is much more valuable than a mere display of advertising.

Third phase: Desire-Desire when the target audience, into the advertising page, the active page, the order page, open the message, his page access (PV), browsing depth, the number of pages saved, the message forwarding, these indicators represent the audience's interest in the product and the degree of desire.

Fourth stage: action-actions This is the final target of network marketing, through the exposure of advertising, interest, desire, the final purchase, the micro-process of network marketing has gone. The form of action is clear, purchase (order), registered members, participation activities and so on. In advertising specialty, CPS CPA is generally used to calculate the price of a single index.

According to the above process, the number of ads displayed, page clicks (IP), page number of visits (PV), order quantity (Member registration amount) These indicators constitute a network marketing indicators of each stage.

In accordance with the needs of each stage of enterprise network Marketing, set a good objective and accurate marketing indicators, for the next step in the network marketing work pointed out the direction.

Author: Wilson Beijing, such as neighboring Network Technology Co., Ltd. (http://www.rulin.net) Senior marketing consultant, MSN ywxchina@hotmail.com such as neighboring network-enterprises around the network marketing experts (starting A5 Welcome reprint, do not revise, Unto impose)