The thought of the Internet: An explanation of the qzone marketing principle of red meter note

You can hate, but also can love, but you can not admit: people talked about the bad street Internet thinking, in the hands of Millet is an artifact, making millet in the enemy-lined thousand yuan machine and 2000 yuan machine market.

Internet thinking, in many people there is an armchair, will only say that can not practice, in its life may not be ponder through; however rebels used this trick in http://www.aliyun.com/zixun/aggregation/29283.html "> The encircle of the Chinese cool Union is in the lake of laughter.

Hunger？ Fans？ Fast？ --Rebels: Focus, Ultimate, word-of-mouth, fast. Let a lot of people still foggy.

"Don't you say there is no low-end machine?" "Didn't you say there was only one apple?" -the league index 20 millet occupies 7 seats, after Samsung, occupy the first domestic machine.

Today, the red rice note in the QQ space, no suspense sales. When everyone started talking about the terminal approaching saturation, it broke the record again. Let's look at the hot data first:

Annual

2013

2014

Quantity Sold

100,000 units

300,000 units

Number of bookings

11 days 7.45 million

7 Days 15.18 million

Spike in seconds

First second 148,000 hits snapped

First second 419,000 hits snapped

Fan growth

Grow from 1 million to 10 million

Grow from 19 million to 26.05 million

We tried to parse the Rebels team's moves:

1, subdivide the group, the product accurate localization

Millet has a lot of money right, but for a group must have only one mobile phone. Business---M 3, mid-range--M 2S, popular--red rice.

2, to trigger the desire, waiting to be sent

Booking is Hunger marketing? Wrong! It's just a trick of hunger and thirst marketing. Millet also know how to create the desire: Cock Silk group Most want to buy is millet mobile phone, Millet first told you to buy a slightly more expensive, but the household tells you you can afford. From 1999 to 1699 to 799, the price of millet is actually a game.

3, the fan economy, acquaintance social

The precise channel of "acquaintance socializing" is the QQ space. Millet in last year's cooperation has tasted sweetness, in the certification space accumulated a huge fan, the fan effect in this cooperation played a more incisively and vividly, information to target users.

More importantly, in the QQ space, we are colleagues, classmates or relatives and friends relationship, acquaintances social help to break the consumer's psychological preparedness, bring a higher conversion rate.

4, the first storage after the turn, hair-trigger

Good tools should be used by good players. In the novel, there is a sentence: even if the soldiers in the hand, you are not easy to become the god of the sword.

Sign in, point in favor of the Red Rice marketing program of water storage tools, instantaneous 300,000 units 239.7 million yuan, and not overnight, but the user behavior pattern of the cumulative.

To sum up, the red meter note marketing is: Choose to have the ability to locate precision with a large number of users of the QQ space as the carrier, the use of social habits of fans familiar practices. Internet thinking, the most core or user-centric.

Zang said that the reflection of millet marketing success, the core is the value of output. And Huawei, OPPO, cool pie happily follow millet to play Hunger Marketing: Appointment-order-purchase. Find Jing Dong and find QQ space difference where? In Jingdong, the purchase is a moment, after the purchase of the brand immediately disappear. In the QQ space, the purchase is a cycle, the end of this purchase by sharing is the beginning of the next purchase. Real Internet thinking, interlocking.