The true meaning of webmaster marketing: Rational use + rational treatment

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Now the wine is also afraid of Deep alley, marketing become a site we have to go through a stage, and in daily life we heard a variety of successful cases also greatly stimulated the determination of our marketing. But is marketing really as simple as we think?

You are welcome to say that many friends now only know the "marketing" of the superficial meaning, but ignore its intrinsic essence. In the author's interpretation, marketing is to inject corporate culture into the propaganda way, rather than simply let the other party know their own projects or products, in the actual work experience, we can also feel some webmaster friends for marketing There is a very deep prejudice.

One-sided pursuit of face engineering, lack of connotation

Enterprises or individuals need a website, as the other side propaganda portal, this is understandable. and the Web site as a starting point for network marketing, should become a good tool in the marketing process. But you carefully to explore, you will find that many sites do not have the marketing function, the functions of these sites have been reduced to "face project", many for huaquanxiutui, surface form, simply can not connect users and businesses, made effective communication. Even more ridiculous is that I have seen a sales site even online customer service is not, you say this marketing to who to see?

For the promotion of extreme attitude, blindly mass information

Some days ago back home to do some things, but in that short three days, I received 20 or so business information, this intensity is still terrible. Of course, this also from a certain degree of reaction, everyone for marketing and promotion of the understanding is not clear, attitude extreme. In fact, let more people know your site, know that your business is not bad, but in what way to let the other party know is particularly important. Blindly information groups, or mail marketing, let staff will send information to various types of BBS, blog and guest book, in the short term we may usher in the peak of access, but this part of the flow of viscosity and purchase desire is not able to achieve the kind of standards we expect, and in the long run, the damage to enterprises is far greater than the short-term benefits Because we have left a bad impression on others.

Effect and planning interval too short, quick success

In a way, there is no big difference between marketing and advertising, the essence is to let the target group know our products exist, but this requires a process, and not every marketing project can immediately translate into purchasing power, reflected in performance. But not every marketer is patient with the marketing process, and if they don't see the effect in the short term, they will immediately shift the marketing focus, which obviously increases their own marketing costs.

Marketing is not thinking about what to do, marketing needs to plan, need steps, more need patience. From the development of website construction, enterprise information release, to formulate the promotion budget, choose the website marketing methods and products, arrange the website marketing full-time sales, customer service and so on, the work arrangements in place, and to continue to do, the marketing process to become a powerful driving force for our development, otherwise the network marketing will never appear due to the effect, You should leave too few chances for success.

Blindly believe in marketing products on the Internet, ignore the thinking

"Mail marketing sharp weapon, Hundred hundred arrives", "QQ Group News pushes the King of kings" and so on the advertisement language in many big traffic website all abound. The main cause of this situation is the herd mentality. Because these products are bound to have a successful case, or a significant increase in trading volume, or a sharp increase in market attention, so some friends will feel that this marketing tool is a golden rule, as long as their own purchase after the same way to operate, the effect must be a lever, And it is this kind of consumer psychology by the marketing staff to seize the emergency, through the industry customer meeting, website marketing products, such as a trade description meeting form, so that enterprises weakened their own judgments, follow the choice of others, and finally spent the wrong money. In fact, is the best for their own, we may not need to follow the market to make their own choices, to understand their own industry and choose the right marketing means is the key, such as I do birthday blessing language download, I go to engage in a mail marketing useful? It is obviously time-consuming and laborious.

Mentioned above is a common problem in the marketing process, since some friends in the marketing process, such as or that question, how should we solve, in order to avoid the marketing process of the disease nasty desperately? In fact, network marketing is a systematic process, we can not completely replicate the model of others, But its formulation process still has certain steps, the rational treatment marketing Plan's formulation, may let us understand the marketing essence clearly.

Identify marketing customers, markets, and goals

With a good beginning is equal to the success of half, will be the beginning and focus of marketing and objectives established to facilitate the whole system, so that resources can be more efficient operation of each other, in addition, through marketing customers, markets and objectives of the review, we can get the corresponding common characteristics, Choosing the right marketing tool brings more precision.

Two clear budget lines

Generals never fight unprepared battles, and now that you're ready to start marketing, then the marketing staff, marketing products, channel chain to get through and so on need an input, in this process you want to achieve how much strength, completely by your fund reserves as the basis, whether the unit customer to obtain the cost CAC, or customer lifetime value LTV, Stationmaster individual all must do fine computation.

Third, according to market research to determine marketing channels

Channels cannot be randomly chosen, and social media is not the medium we have to go in the marketing process, from the network marketing point of view, the market positioning is in the consumer's mental space position, so how to quickly convey information to the heart of the target group, so that the recognition, is the primary basis for channel selection.

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