The value of interactive marketing of SNS platform

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White-collar "heart Catharsis" place

SNS's core is the friend relations, the friend behavior, emphasizes the interaction and the entertainment, can let the part be good at expressing own group, obtains the fuller play.

The sale of friends as a SNS website application of one of the most popular games, can allow colleagues, friends can be another way of communication and communication. By reselling or being bought the related action behavior, increases oneself the value, the slave number, the total asset and so on fictitious values rank, to some extent satisfies the user to compare mutually the subconscious.

And from the user point of view, the sale of friends there is some kind of "heart catharsis", it is actually greatly released the real life of the work pressure, social pressure. If at work, under pressure from the manager, then in the game, you can dig coal or sing the entertainment form abuse manager, to find some kind of psychological compensation.

Powerful Interactive marketing Platform

SNS by the same hobby, the same industry, the user community aggregation, form information sharing mechanism, can effectively stimulate the user's active and adhesion. The use of SNS for enterprise information promotion, transmission effect is stronger, can bring huge brand influence to the enterprise. And SNS is vertical, the crowd is very concentrated, for advertisers, "vertical" means more accurate, put the cost of reducing.

New Interactive VP Shili that SNS as the most popular Web2.0 media, not only the aggregation of a large number of internet sentiment and traffic, and has a strong user stickiness, user interaction between the characteristics of high frequency, is the most suitable for viral marketing carrier platform. In the SNS network, any one friend's every move will spread quickly to each node of the network, and each node is induced will then interact with each other, eventually to achieve the propagation effect of snowball. The use of SNS platform for the promotion of related activities, combined with new and interesting interactive creative points, can effectively stimulate the user's initiative diffusion and wide participation, in a relatively short period of time to maximize the transmission of information, the activities to the climax. Secondly, the core of SNS is the interaction between people and people, through the interactive entertainment marketing way to carry out brand, product soft implantation, can let the user in the play imperceptibly experience product information, realize brand, consumer two-way interaction.

Pepsi Joint 51.com in 2007 launched the "Pepsi I create, I want to pot" activities, is the successful application of SNS technology and the concept of an interactive marketing case.

Through the user login to the activity page, only to submit their own photos to enter and vote by others, the highest number of votes, you can put their own photos printed on the Pepsi-Cola packaging, have the opportunity to become a Pepsi star.

When the user carries on the related operation, will automatically generate the log on his personal page, the system will automatically prompt his participation information to his friend, attracts other users to carry on the interactive participation, the canvassing. Friends to participate, and then attract friends, so as to achieve a snowball effect. The event attracted 1.8 million of users to participate in the interactive, and eventually five users became the Pepsi star.

One of the most striking interactive marketing cases in the automotive industry has been the "Parking" competition sponsored by Dongfeng Citroen.

"Rob Virtual parking, win the real car" is the slogan of the event, users through the "grab parking" This simple operation of the game, by virtue of the game at the end of the "cash" accumulation amount of the ranking, ranked in front of the user can get Dongfeng Logo 206 car Two years of right to use, petrol card and a variety of premium models and other incentives. Once the game is launched, it attracts the interactive participation of many netizens.

The success of the event lies in the "grab parking" game to join the car elements, the product information, games and life, fashion and other elements of the combination of IGA games, virtual implantation to the parking game, more in line with the current young people's preferences and tastes, so as to attract many netizens to participate.

Although the parking space is just a very simple parking, reporting, making money, and then buy a car interactive game, but for users, in fact, is the reality of the supplementary products, it effectively captures the user in a certain degree of the existence of the comparison of the subconscious, so aroused the wide participation of the user enthusiasm. This game can even be associated with the relevant portal product database, can effectively promote two-way interaction between users and brands, so that audiences in the play imperceptibly accept product information. These can with the automobile customer's product has the very good marketing agreement point.

Continuous innovation, web game development trend

SNS website in the web game, although the virus-type effect, but also easy to make users quickly fatigue, maintain the user stickiness and freshness need continuous product innovation. Similar to the campus network, 51.com such a platform open mode is bound to be the general trend, open application port to the third party wide collection, to provide users with the installation of components in the form of games and interactive functions.

And the future will usher in the booming period of web games, more similar to "competition parking", "friends trading" such, can widely arouse the user's social interest of interactive games will continue to mature application to the SNS platform.