The value of marketing needs to be embodied in products and services

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

In recent years, the Internet consumption mode gradually improved, into the product humanization stage, thus creating a platform for E-commerce user threshold greatly reduced, convenient and efficient way of dealing with explosive speed into people's daily life, The low cost and high revenue of E-commerce and the short and short revenue cycle of the traditional industry have made many capital teams and investors focus here, countless internet E-commerce platform has sprung up, the mall's network advertising and outdoor media extensive blanket in every aspect of our daily life, we see a lot of success stories, Become a shining star of E-commerce today, but the change of perspective, we will see thousands of start-up electric dealers died in the electric business field.

Marketing value, guiding users from "pull" to "push"

In the early stage of the Internet, the lack of network resources, enterprises on the Internet value of the shallow, resulting in weak Internet products, information coverage narrow, user access to information needs of users themselves through the search engine or navigation media, such as "pull", which refers to the pull is the initiative to find the meaning. In recent years, the spread of Internet information explosion, coupled with the transformation of corporate marketing concepts, Internet information has changed from "pull" to "push" form, online media, offline activities, as well as stations and radio and television, and many other content carriers to promote the way users get information from the initiative into a passive, in such a highly competitive environment , E-commerce platform to be erected, must have a greater investment in the early stage, in the marketing value of a place in the market, which is what the internet is called "burning money" type of promotion, traditional search engine optimization and human promotion has simply unable to meet the E-commerce platform in the crowded market breathing. And it is in such a "burning Money" competition, countless entrepreneurs have burned the resources of investors, and ultimately still towards the end of the failure. In the final analysis of its marketing is indeed produced a certain market value, but the resulting value is not in the products and services should be reflected.

Value embodied, products and services are the needs of users

The phrase "Customer is God" should be heard by all, but many people do not understand its true meaning, comparing customers to God is not an act of deception performed to fulfill a sale, and the true meaning of this sentence is to let "God" appreciate you and favor you. How to get the user has been briefly described above, so how to retain the user is to maintain the basic elements of E-commerce survival, a good platform products to users in the process of browsing for users to recommend preferences of products, and make the greatest possible simplification of the user's transaction operating costs, so that users the most simple to complete the transaction process, This is one of the main points of user preference, but not the most critical. Perfect after-sale service, secure transaction security and good merchandise quality these service advantages are the key to gain user preference and embody marketing value. If E-commerce entrepreneurs are short-sighted and only know the immediate profits, then the survival cycle is as short as the eye.

For example, today's Internet a large electrical Btoc mall, although the annual earnings are in the loss, but it has formed a complete logistics system in the country, its product advantages and service model has been deeply accepted by the vast number of consumers, and its users and annual turnover has maintained a trend of rapid growth, its investors believe that In shipments of more than Gome and suning these electrical giants, from the manufacturers to obtain very low cost of delivery, its relative to the traditional chain mall ultra-low marketing costs and operations will be to bring it an unpredictable sky-high profits.

Integration of the above analysis, E-commerce platform in the possession of funds to promote marketing, must establish the complete User Service solution and the more humanized product plan, the entrepreneur must extend the vision to the future broader market, will let the enterprise in the user and the investor's heart not to fall, and quickly moves toward the ideal profit stage