The way of video marketing from the pink Fool's Day video

The way of video marketing from the pink Fool's Day video

The Heart of Rock

April 1, a section of "Pink April Fool's Day" video became popular on the internet, especially in the major http://www.aliyun.com/zixun/aggregation/12085.html "> Portal Weibo on Twitter by netizens crazy broadcast." Pink bus, flying house universal, Pink Cotton, wai elder sister pk Viagra, Microsoft and Nokia push baby mobile phone, 陈羽 where the white lily, mobile phone shop has been discovered pink brother, a total of seven video, so that users feel difficult to distinguish between true and false.

These seven videos are hard to distinguish, but from the mobile phone store discovered that the video behind the Ovi logo, I guess this is a marketing video Nokia, and then from the video of the actor in the final hand holding the appearance of the red phone, this should be N8 pink version of the mobile phone listing promotional video.

Nokia used video Marketing is not the first time, the classic "Chuang Yi Legend" series of video, mobile phone hanging refrigerator, nine square meters of intelligent housing and so I still remember. Perhaps tasted the sweetness of video marketing, on April Fool's Eve again planning video "Pink April Fool's Day" propaganda N8 mobile phone, then this video marketing what characteristics?

First, the design of suspense in content planning. Suspense is the easiest to raise concerns and discussions, the easiest to get spread. "Pink April Fool's Day" deliberately set a series of suspense, 6 false 1 True video seems to be a riddle, with natural topic, also triggered a netizen on Weibo on the crazy broadcast and discussion.

Second, occasion April Fool's Day, concentrate. April Fool's Day is generally considered to be a spoof of the festival, few companies choose to use April Fools to do marketing, because worry self-defeating. Therefore, April Fool's Day becomes the blank period of the user's attention, can effectively grasp the April Fool's Day marketing, the natural can obtain more eyeball.

Again, the spread of the community has increased the audience scope of the video. The use of micro-Bo spread, can expand the audience, because the content is very exciting, so the number of broadcasts is also very large. Let "pink April Fool's Day" video by more netizens to see, in micro-blog cited fever.

Finally, the continuity of the topic reflects the high level of video planners. After the "Pink April Fool's Day" video, a revealing video "Pink April Fool's Day video big secret" video once again become the focus of netizens.

Pink April Fool's Day Secrets video

This video is not just "6 fake 1 really pink April Fool's Day" secret, more importantly, set up a big suspense. The video finally interviewed a mobile phone brand marketing department related person, the official said: "May 1, may be in Beijing Zhongguancun, Shanghai Nanjing Road, Nokia flagship store held a similar" pink elder brother "activities, as long as from the inside out all wear red clothes, and carry a woman in a red dress to the shop can receive a mobile phone. ”

From the answer of the handset brand owner, this "certain handset brand head" must be the Nokia Handset brand marketing department related Personage, this also confirms this group of videos to be sure is the Nokia N8 handset marketing propaganda video. and "Pink April Fool's Day reveal video" undoubtedly to 51 mobile phone sales Golden Week preheating buried the foreshadowing. From Weibo on the video of the hot discussion, there have been many people affected by these two video, waiting for the arrival of 5 1 Golden Week, to Beijing, Shanghai Nokia flagship store to rob a N8 pink mobile phone.

I expect that after 51 they will also be planning a follow-up video on "Pink April Fool's Day" and continue to hype the pink N8 phone. This persistence of suspense, so that video has vitality, which reflects the superb skills of planners.

So, what is the value of planning April Fool marketing video? The first is certainly conducive to the spread of pink N8 mobile phones. In fact, this is a very good brand fashion sense to enhance the way to shape a happy culture. At present, many old enterprises to the feeling is senile, fashion marketing can make the brand younger, Nokia as the world's largest, with decades of history of mobile phone companies, the younger brand is very necessary, it is also worth many established enterprises to learn.