The webmaster has to learn to do the same marketing as Steve Jobs

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As we struggled to find a way to sell, Jobs told us what was the highest level of marketing: Every Apple's new product, when it was yet to be launched, had an endless yearning, and would buy the first time to get the latest Apple. Marketing has been reversed in jobs, and jobs has become a legend in the marketing world. So how does the Chowa master do marketing?

Four words can be used to summarize the essence of marketing: products, services, experiences, beliefs.

The starting point of marketing is the product:

In Jobs ' marketing plan, the product is the first. Apple can become a symbol of the industry, and even affect the entire product, stock market, which is inseparable from quality products.

Apple's products can be described in 2 words: Technology and innovation. Its operating system has always been in the industry's leading position, from Mac OS 8 to Mac OS X to ipod, Power G5, Apple's products have been upgraded, the technology is clearly demonstrated. And innovation is deep into the marrow of Apple, any new Apple will give people a "wow" feeling, this feeling is that people will want to preempt the apple.

The promotion of marketing is the service:

Superior products are the reasons people will choose Apple, and service is the user will rely on the root of the apple, the use of Apple products, you can get the industry's best service, you can enjoy other products are not enjoy the things. The company's brand is really starting to be relied on as it continues to improve its services and thus drive the firm's low level of service.

Experience launches "National marketing":

Based on products and services, Apple has harvested the perfect user experience, which has laid the foundation of Word-of-mouth legend. Every Apple user became the leader of Steve Jobs, and began to advertise for Apple, and eventually Steve Jobs achieved the goal of a nationwide marketing campaign for Apple.

The product of the highest marketing realm-faith:

Overall in the marketing for Apple, Apple in the hearts of consumers is no longer a tablet computer, a mobile phone brand, but become a symbol, a pursuit, a belief.

With this belief, Apple's products become unique and irreplaceable, and even if other brands offer better products at lower prices, Apple will remain the consumer's first choice. This is perhaps the highest level of marketing.

From product to service to experience and belief, that's the way jobs is marketed. In his marketing strategy, we can learn that marketing is not only to optimize a series of communication channels, it should be a global strategy. Optimizing the product is in the marketing, the outstanding service is also in the marketing, moreover the product and the service plays the extremely important role in the marketing; when we go to do the product choice, to establish the product service, each kind of marketing channel is only the product and the consumer's a bridge, but understands the product, Understanding the needs of users can reduce the distance between bridges, can reduce the cost of marketing channels, this is the higher level of marketing, but also jobs to create a miracle marketing way.

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