The website does not write tittle how does the search engine define the title?

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This week's website SEO instance chooses one not to write the title tittle The website, gives everybody to do the analysis process.

Today to talk about the old problem, is the site title tittle if not write a big search engine will how to crawl the site title and description. Like what. Http://www.sunmoongroup.com

This site is not to write site title titles site, then Baidu, Google and other search engines will be how to crawl it. You can search for a look. He directly search the Web site to show that the jewelry is clear, if if search other related words he will show Zhejiang Sun Moon Jewelry Group Co., Ltd. but you put it on the site source code is opened, then found. There are no Chinese characters on the website, so it can be said that Chinese characters are very few.

This site Baidu snapshot screenshot

Google snapshots Screenshot of this site

Some students began to study the site example, they began to get a clue. Since doing SEO, you must know how to study some of the details. So let's analyze how he did the title display.

In the above site snapshot cut the map you must see it. Google is a clear rule, Google is to crawl the site inside the first few words of text, then why Google only crawl his two words, that is the moon? Mainly his problem of importing links, his import links you can observe, the chain of words is nothing but several, including (Famous jewelry, Sun Moon Jewelry Group Co., Ltd., Sun and moon jewelry, Zhejiang Sun and so on) so here Google calculates external links crawl external text middle value on the default into the moon, then someone said. Why does he not count as "the Sun and the moon"? Here you can look at his upper text is the Sun Moon website welcome you! is such a piece of text. Then you can think about their external links may have the website and the Sun and moon site such a vocabulary? First we can be sure that there is no flow and no need to do external links. So Google's natural default here is "The sun and the moon".

Then we should say that Baidu's title is how to appear, through the above on the Google case analysis, we here should have a lot of people have thought what is the principle. Baidu does not read the site only has but not related to the text, but directly grab the external entry of the link text. Some of the relevant sites have done experiments, if the external import text and the internal relationship between the site text, then the site will crawl some text on the page. If the only text in the site does not contain the imported link text section. So Baidu here is the automatic default import text.

Other engines, such as Sogou is the direct display of untitled site, Youdao and Baidu read the same way.

What is the use of this writing to the website? Now after testing, he has not much impact on the site rankings, but the site is not a good practice, because after all search engines such as Sogou can not read the title. and the website image is also a big loss.

Original article from "Seouh" http://www.seouh.com/