The whole analysis of viral marketing cases

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We all know the recent iPhone4 very hot, we once in the newspaper, the network saw a lot of news about IPhone4, some people in order to iPhone4 and fight, more shameful is that someone in order to buy iPhone4 and their own a kidney sold, really let a person pitiful, hateful, ridiculous, These examples let everyone in an instant to these news spread, wildfire to spread out, for IPhone4 did a viral ads, so that iPhone4 advertising a large number of online, life spread, iPhone4 is a good example of viral marketing, Here is a brief introduction to the virus marketing operation of the specific steps:

Prepare the virus body.

Virus body is product related material including text, picture, video, ebook, etc., so that we can vividly see the news, touch everyone's mind, there is a kind of impact, IPhone4 's marketing not only utilizes the impact of Apple's product appearance but also uses IPhone4 's High-tech features to highlight products, outside the chain + performance advantages to create an excellent product, we have to be good at digging products, selling points, choose a good product that the marketing success half.

Ii. prepare the source of the virus

We have to promote products before the promotion of a good product plan, product innovation point, the bright spot, can let this news one sends to spread with the virus, iPhone4 with the support of big news platform's carrier, some iPhone4 crazy event, lets the virus source spread quickly, the instantaneous outbreak virus source, Create a successful marketing event.

Iii. preparing the virus vectors

The carrier of the virus is very important, the article published to which platform most effective, which platform of the crowd is interested in this information can help us to spread the infinite, which platform can enlarge the news to the infinite hype, iPhone4 with a well-known platform to spread the event, good product good events are also better platform to carry, If others can not see, no matter how good the marketing plan is useless, so the carrier is also very important.

The above is the steps of viral marketing, specific you can in the expansion, combined with the products to be promoted, this article by the flying fly posted in point reading pen http://www.ddb8.com, reprint please keep the connection!