There is no free lunch, Internet service How to let users pay for it

The intermediary transaction SEO diagnoses Taobao guest stationmaster buys the Cloud host technology Hall

Chowa created the "buy first boat" model, and reluctant to tell consumers that there is no free lunch. On the other side, there are always people shouting "internet charges will die". But the fact is that, from the current trend of development, relying on advertising revenue, "post-charging" is no longer the only business model, facing ordinary users of the forward charging mode has become a major trend.

A few days ago, the author of a friend in the circle of friends released a purchase screenshot, the picture shows its music in Baidu spent 2.39 yuan to buy the "summer" Hisaishi, there are 128kbps and 320kbps two options can be downloaded. Later, the author and some friends have a message that their hard disk has a lot of music, you can always come to find, is a unified reply--"Please support the genuine." Suddenly, feel a little shame, can't help but also start feeling.

Chowa created the "buy first boat" model, and reluctant to tell consumers that there is no free lunch. On the other side, there are always people shouting "internet charges will die". But the fact is, singer Zhang Jie new single "Very Strange Love You" unit Price 2 yuan, 200 minutes to break through 100,000 yuan turnover; watercress reading in the online less than a year, the user volume has more than 1.5 million, write the author can shop like Taobao general sales of their works; Even the micro-letter from the media "Luo thought", all create a day of 1.6 million records ...

From the current trend of development, it is no longer the only business model to rely on advertising revenue, and the forward charging mode for ordinary users becomes a big trend. And for Chinese netizens, they are already willing to pay for internet services, and are gradually changing the concept of consumption. In fact, comprehensive current more successful charging service is not difficult to see, in the end what kind of Internet services can let users pay for it.

Everyone loves quality content and service

Take the video site for example. Once upon a time, when the video site content screen is still vague, independent music is difficult to find, the author of a major hobby is to search all forums, websites, everywhere in the online questions, help, download mkv and FLAC. Sometimes a small number of resources to be less than 10k to download the speed of one weeks, but when the download is complete, inexplicable sense of achievement on the heart. It was a time when the quality of the content was not readily available, and the only way to salute the creator was to enjoy the work.

Later, the popularity of the concept of copyright on the Internet is probably the case when the video site was reorganized. 2009, the relevant departments began to reorganize the copyright market, the first video site, and then began a round of shuffle. But the real enthusiasts are still searching for their love in the nooks and cranny, for the simple reason that they have downloaded the resources in high definition and see no cotton.

But today, in the video site consumption is a common thing, more and more people do not mind spending less than a meal of money to enjoy the quality of video site content, the main reason is three:

One is the content of the video site rich. According to the CNNIC survey, 57.1% of users pay because they "see more resources after paying". The rich resources of video sites now, less than one months into the line, viewers can watch the video site, in addition to broadcast TV stations in the broadcast content, video sites have invested heavily in making a large number of homemade dramas and variety shows; video sites have begun to live large events, you do not see the major video has begun live concerts, the Premier League, FE , in the open, music festivals around the home can also feel the scene frenzy. In addition, with the growing demand for mobile internet, video sites for users to fragment time customization of a lot of short and dapper content, such as the production of many homemade dramas.

Second, video site quality has been able to meet the user's needs, users can already through the video site to enjoy the 4K level of content.

Third, fluency is no longer a problem. With the maturity of the video site technology, Cotton is no longer blocking users from watching the network video.

Quality content and service is always the trump card that lets the user turn over the wallet. Video website development and reorganization for other Internet content of copyright also spread out the road, the user's awareness of copyright is increasingly enhanced, even their own clockwork friends or blog should be marked "copyright, prohibit reprint." This enhancement of consciousness also directly makes it willing to pay for the fruits of others ' labor.

"Buy one get more" variety of services more popular

Consumers have always wanted to spend less money to enjoy more services, so "buy a gift more" will make users more likely to have a consumer impulse. Whether it's a traditional electric or a real business, the purpose of the festival campaign is simply to create a discount and promotion reason. But when prices tend to be transparent, simple low prices are increasingly hard to impress picky consumers, especially on the Internet. Therefore, with high quality content and service, under the premise of a unique additional services or products, will become a new element to attract consumers, and this "buy a gift more" requires a large ecosystem to support the future rely on the ecological revenue will become the trend of Internet enterprises.

The world is always spitting Chinese internet consumers consumption habits and consumption capacity, but in fact, Chinese netizens for genuine, high-quality resources, the willingness to pay far more than the imagination to be more positive. At the same time, consumers are increasingly demanding on the quality of Internet services. The control of relevant institutions, the mass media dissemination and the strength of enterprise leadership, has let copyright awareness into the hearts of consumers, greedy plagiarism and replication can not survive.

Unlike the traditional Electronic Business entity product form, for video, music payment services and other virtual products, users are more concerned about the diversity of content, high quality, as well as the ultimate user experience and services. With the end of the era of "free economy", in an impetuous Internet circle, only focus on the content and service of the ultimate pursuit, can pry open the user's wallet and win brand praise.