Thinking on new media marketing of medium and small-sized enterprises

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With the gradual development of the network platform, the rapid development of electric business platform, coupled with the gradual network of people's consumption patterns to purchase, online shopping crowd is on the rise, the network to buy more than 200 million people. Not only in the electric business platform, the network social platform has become the younger group on the platform. Whether in the workplace, entertainment, leisure and so on any occasion, everywhere people in micro-bo, micro-trust, social platform shuttle, this situation has become a part of the young group's life.

As for the people around us, on the commute, the meal, the rest of the leisure time are in the micro-Xin, micro-blog viewing entertainment, news and other related information, because of this, many corporate marketing models from "traditional marketing" to "New Media marketing" transformation, marketing target focus on the network as a platform for the "New media", there are indeed many enterprises will " New Media "Marketing to do the wind, the benefits are not shallow, but there are still most enterprises in the use of" new media "marketing is not a clue. Especially small and medium-sized enterprises, at the beginning of the feeling of "new media" marketing is a novel marketing model, the "New media" has a great vision. And in the real operation of the time but feel very laborious, put, but the conversion rate is very bottom, basically nothing too big effect, discreetly. Everyone knows the network of "New media" marketing good, but the real use of good really little.

Some time ago on the Internet to see a number of "new media" marketing reports, narrated by the "90" university students entrepreneurial team, composed of "New media" marketing team. The "New media" marketing team after careful planning and promotion, and finally several companies accepted their "new media" marketing, agreed to their products for their "New media packaging", including catering, educational institutions, baby supplies, leisure and other categories of enterprises. Statistics show that these enterprises in the development of new media marketing, passenger traffic has increased by nearly 20%. Many of the guests through the online microblogging forwarding found the merchant.

It seems that the above case, we feel that the "new media" marketing is nothing, is micro-bo, micro-Xin and other community platforms, but in fact, it needs a variety of links in the tight buckle, each link should be in-depth details, in the network blue sea with consumers in-depth exchanges, the enterprise's promotional content to be targeted consumers.

Think about one, why small and medium Enterprises "new media" marketing will encounter bottlenecks?

As the saying goes: Professional to professional work, very simple one truth. Small and medium-sized Enterprises are basically no professional "new media" or network marketing personnel, where to do "new media" marketing is not good, the reason is the lack of appropriate professional personnel. Enterprises in charge of enterprise new media marketing operations are uneven, mostly lack of professional knowledge and experience, and even some basic no marketing staff, but the boss by virtue of years of experience in the operation of the market, its operational level imaginable.

We can take a look, search "2012 New Media Marketing Revelation" in the classic success stories, will certainly give small and medium-sized enterprises in the operation of "new media" marketing to bring a breakthrough inspiration.

Thinking two, lack of system planning for new media marketing in operation?

New Media Marketing is a new marketing way, also need to have a systematic strategy and tactical planning as the basis and support.

Lack of systematic strategy and matching tactics has become the main reason for the poor performance of the new media, many enterprises to build a website, send manuscripts, do online activities as a new media marketing, not only unprofessional, not system, and, often there is no plan, disorganized. As everyone knows, new media marketing and other marketing methods, but also need professional, systematic strategic and tactical planning, no idea will inevitably have no way out, also can not achieve the desired results.

Thinking two, what is really lacking in understanding the value of new media marketing?

New Media marketing is an unavoidable trend, the business value of enterprises is difficult to measure. This commercial value is mainly embodied in the following three aspects: first, the growth of market sales, the second is the promotion of brand value, the third is the increase in the viscosity of the audience. These three aspects are the enterprise pursues the goal, but the enterprise in the new media operation, often excessively pays attention to the sales promotion, to the audience Xin, the satisfaction degree and the network viscosity promotion is more neglected. The former brings to the enterprise is the real interest, the latter brings to the enterprise is the long-term interests.

Thinking of three, in the planning of the problem?

Think four, in the promotion of channel issues?

All the above thinking, it is worth us to ponder.

Summary: In the network blue Sea in the "new media" also need our marketing staff to innovate, to plan, in the "New media" marketing on the road to continue to seek development, breakthroughs, innovation, "New media" marketing really play its essence.

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