This is how online marketing started (vii)

The past April is too hard, May will be more hard, so decided to take Om (http://www.aliyun.com/zixun/aggregation/16846.html ">online Marketing Department staff to relax in the grassland, in addition to the bonfire party, roast whole sheep, horseback, but also arranged some small business examination, on the one hand to remind there are a lot of work waiting for us, on the other hand is to comb the April harvest, nature, design questions became a job for me, So I need to review and think.

First thought is the business introduction, this is to go there need to answer the question repeatedly, Redwood tree is to do what? Provide professional online marketing services, it seems that not many people can understand, I tried to use the most straightforward language to tell: when the enterprise to promote the site as a major marketing tool, enterprise demand is not the site clicks and traffic, but these clicks and traffic behind the customers, Sequoia Tree is to help enterprises to achieve this goal. May just match the business needs, so every place of the show is a sea of sea, communication is more enthusiastic, after the tour after watching the summary report of the photos, the heart is always very excited, can help more small and medium-sized enterprises to do something, is their desire.

The next thing I think about is the value of channel partners, Sequoia Tree Channel partners have two types, regional agents and product agents, regional agents within the Redwood tree called Regional distributor, the construction goal is to help the Redwood tree to complete the brand in the regional market penetration and service capacity building, product agent is the Redwood Tree products integrated into the original business, The conditions of the regional agent is to invest at least 6 people in accordance with the requirements of Sequoia tree, other without any conditions, the current focus on the development of regional agents, and tour is in the city with regional agents, we have completed the tour of 5 cities, that is to help 5 regional agents began business, For regional agents we only have skill requirements, there is no demand for money, but each agent to take the initiative to the Red Cedar, and a lot of, I am not feeling their money, but this has held a tour of the five agents of the general manager of the spontaneous opening of a summary will (in the Redwood Tree Network Conference platform opened), After the meeting they elected a representative to call me, very serious and formal told me, they had a meeting, needed to communicate with me, I thought they had some difficulties, after hearing the phone I understand they summed up a lot of product value and competitive advantage, the first customer and income analysis, that the Sequoia tree to set their targets too low, In order to enhance persuasion, and their summary of the audio files sent to me, I spent 3 hours with several executives to listen to this recording, after listening to the feeling is to say thank you!

Then the need to think about is customer value, I chose 3 customer status, let everyone to share, the first is a Shenzhen tea business, they have production base in Fujian and Yunnan, the country has developed hundreds of chain stores, the current face is expanding the number of stores, but the profit is difficult to increase year-on-year, they realized that the Internet is their only way out, But no way and tools, but learned that our content, their boss went to our Guangzhou exhibition venue, and with us to the Shenzhen Fair, in order to wait until a special communication, she has been waiting until the end of the exhibition, I am very grateful and promised to help their business e-commerce. The second customer is a very famous flooring supplier in Beijing, they are promoting the "full time" service brand, using the Internet to sell their value-added services products, such as standard decoration, they have in the Web site, back-office systems, call center, and so much investment, but there is a big gap from their goal, We had the pleasure of meeting their general manager, and I spent 20 minutes introducing the Redwood Tree program, and in the Enterprise E-business application, they did not give us any answer, just invite us to see their completed system, after communication, I think they will contact us within 2 weeks, but the next morning, they call, After we left, they had a 3-hour meeting, saying they thought and practiced for more than a year, and there were a lot of unresolved questions, and we played down 20 points and answered all their questions, and they thought the Sequoia tree would be able to help them and hope to collaborate immediately. The third customer is a famous media, we see is a column editor, after listening to our introduction, to us that they are independent accounting, how to obtain and service good advertisers is their most important job, because their media brand is not bad, in the advertising main expansion on the temporary no difficulties, but many advertisers in the field, Before the press was published, with advertisers to confirm the creative and manuscript of advertising is very difficult, he found that the Redwood tree's solution is easy to meet their investment is very small, he told us that they have more than 40 columns, have the same problem, excited to tell us that he will contact the IT department immediately to provide services to all sections.

There are many, a company doing industry software, has 30多万家 old users, they hope to be able to bring more services to their users, but also to create a new profit zone, see the Sequoia Tree's solution, think too much like they are ready to launch the "business Services" businesses, which started a new business, and set up a 60-person team, There are many enterprises in the country have a lot of old user accumulation, not all face the same problem? This is the idea of the Redwood tree value chain marketing.