thousand people webmaster Lectures 52: V5shop Cheng Jundong talk about the core profit point of shop

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Anhui Internet Alliance hosts the old K hosted by the thousand webmaster lectures have been to the 52nd period, the guests into the new east, Shanghai Weibo Network Technology Co., Ltd. (V5SHOP) president, Shanghai Weibo was founded in 2002, as the first batch of E-commerce software research and development Enterprises, Over the years has been committed to SME E-commerce project incubation, has helped thousands of enterprises successfully build E-commerce platform. Its V5shop shop system at the end of 2008 to the enterprise-class concept model, free to the domestic market, only a year, the market share significantly increased in the domestic E-commerce software market occupies a front-end position.

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The following is a transcript of this lecture:

Cheng Jundong: Good afternoon! I am V5shop's Cheng Jundong, thank you very much for the invitation of old K. To discuss with you the current and even the next 10 years are very popular topic of e-commerce. In fact, for E-commerce, I can provide you with only the idea, because the method is dead only the idea is alive, but what kind of method is most helpful to you? V5shop the experience of serving thousands of companies. So for everyone to do telephone business is nothing more than pre-sale, sale, after the sale of every detail of the processing and grasp, pre-sales work is mainly divided into two parts: a stable supply, pre-sales work mainly divided into two parts: a stable supply. and the effective promotion conversion.

Let's talk about sourcing first. I have always believed that the stability of the source of E-commerce is the key to successful Web site. Why do you say that? If a successful website has a certain popularity in the market, there will be a lot of customers coming, but because your product is quite bad, The information that these customers send out is really negative, for example, this shop's things are broken, not practical and so on similar information, it will bring a considerable impact on your business. Customers will become less and more negative, and eventually you will be "bankrupt". So if you want to make a successful business website, we must first have a stable source of supply. Then how to find the source may be a lot of our friends today more concerned about the problem. At present the market is commonly used to find ways of sourcing according to their own situation is divided into two kinds: first, there is economic strength Second, no economic strength of the business Web site, there are economic strength of the business site to find sources of supply may not be what we listen to today, we mainly look at the second group to find the way of sourcing.

At present, the commonly used sourcing methods in the market are divided into two kinds according to their own situation: first, there are economic strength of the business Web site, no economic strength of the Business-to-consumer website, the economic strength of the business site to find sources of goods may not be what we listen to today, we mainly look at the second group to find the way of sourcing. Choose to have the strength of the company in fact Taobao has a lot of crown-level dispensers are choosing to sell the company's way to take the goods, everyone is to sell the "zero inventory" "low risk", we can also choose to sell the way to get the source, select the consignment supply, then we have to pay attention to a number of webmaster very small problems.

1. Supply quality can meet the requirements, as mentioned above if the quality is not good, will directly affect the future of the site business. 2. Supply quality can meet the requirements, as mentioned above if the quality is not good, will directly affect the future of the site business. 3. Whether the gross margin of the supply is competitive with the market. This is a key issue, and many individuals have been doing it for half a year and have found all the expenses in their pockets. Become a negative or a moonlight clan. 4. Whether the supplier has the quality of the delivery process, many of our personal friends do e-commerce sourcing party each shipment has 6-7 days to send to the customer's hands, which will bring a very large adverse impact on customers. Distribution is a key link, because the customer's eyes, express service is part of our e-commerce services. 5. Sourcing is attractive. For example, everyone is selling women under the age of 30, your source of attraction is very high, the attractiveness of similar sites are many times higher. Today's girls look at the clothes when the first look is that the goods look good, especially after the 85 consumer. It's nice to think about other issues. In short, the success of the Web site is mainly to see sourcing, sourcing a certain choice of good, business will be better. This is my source of some personal ideas, I hope that in the search for the source of the time a little help, the second part of the pre-sale work is to carry out effective promotion of conversion. Note that it is not a simple promotion to engage in traffic.

E-commerce in the network marketing process which can promote visitors to change customers, access to quantitative sales, that is, the problem of customer transformation. Fundamentally, there are only two basic points that affect the ultimate transformation of the Web site: the right person and the perfect experience. A lot of friends and I chat often say, I am now a very high volume of visits every day. Also in doing SEM spent a lot of money, is no order. I understand the right person: the site will bring people who are really interested in the content or product of the site. The perfect experience: when these people really come to the site, they need to have a perfect experience to push them towards transformation.

On this side I said two points is also my friends around the frequent promotion of the misunderstanding of the two points:

Aim to focus. Everyone is convinced that they have a clear vision of the site. But that is not the case. You don't think you're going to make a mistake like that, but a lot of my friends have actually made it. including myself. One of the simplest examples is whether we have ever told ourselves something similar?—— "I want to increase my site's sales revenue by 10% next month." This is a seemingly clear goal, with specific time and specific growth. However, this goal is far from clear enough to promote the transformation of the website. For E-commerce, the increase in sales revenue is indeed the ultimate transformation. But what are the factors that are driven by E-commerce sites?

In my friend's case, the main reason for the increase in sales is that the sales of 20% or less goods are greatly improved. 28 law. 20 of the goods occupy 80 of the sales. The number of visitors, promotions, peak season, etc. Therefore, according to the actual situation, the goal of transformation should also be different. If it is true to hope that some of the sales of goods to promote revenue, then the goal should be specific to increase the number of these goods sales transformation; If the increase in site visitors is the source of revenue promotion of the site, then the goal of transformation should be.

Focus on the capture of traffic; if it is a promotion, then it is the promotion that needs attention. Sometimes, the increase in sales income is the combination of many factors above, it should be more attention to the specific objectives of the breakdown to break.

Second, the proportion of advertising should be correct. A lot of friends like to play tricks. Do some very appealing topics or pictures to entice visitors to click. I am a client, selling Adidas and Nike and other high-end sports shoes. The ads on the site highlighted a substantial discount on the authentic sneakers, but click on the landing page after the ads are not related products, only a beautiful running flash animation , disappointing. It can be imagined that this site's traffic should be quite high, the final transformation will not be ideal. On this side I would like to emphasize is not to let the click of the ads visitors disappointed, be sure to pay attention to the ads and landing page matching. Because we don't flow for traffic. The above is part of what I personally think is relatively important for pre-sales. There are a lot of details we need to do.

Then I would like to talk to you about the issue of the sale. The sale should be divided into 5 parts to see: First, to attract the attention of the target customers. Ii. interest in stimulating goals. Third, establish the trust of the target customer. Iv. stimulating the desires of target customers. V. To facilitate the transaction of the target customer.

The first step is to attract the attention of the target audience: This is a lot of time for everyone to notice, when the user enters your site and starts asking if there is a product that he needs. If there is. Your first consideration should be whether you leave a strong focus on the user, have to grab his attention in an instant, or you lose him.

The second step is to stimulate the interest of the target customer: stimulating his interest is what we focus on when users focus on our products, of course, mainly in our market analysis and research when we are targeting the customer group when the answer to the decision, is the service, price, product, security, then we have their attention to the things of further systematization and extension. If you can make it clear To solve the needs of our customers. Then customers are more interested in the products you offer. At this time the customer is only interested in your product. He has no trust in you at this time. There is no need to make too many promises at this time, because all promises are empty and can have negative effects, and we need to be guided slowly.

The third step is to establish the trust of the target customer: With the previous two steps, Then of course the next step is to set up your expert image and trust. The most direct way is a successful case to build your trust, such as the evaluation of the customer after the transaction methods, these evaluations of course depends on how you do, so that customers feel that your product is not the first sale, you have a lot of successful customers, these are good ways to build trust. At this point you need to note that the reason to write a customer evaluation, attention is to use the customer's mouth to recommend your product a value and trust. The more detailed the product information you sell in building trust, the better.

Fourth Step The desire to stimulate the target client: stimulating desire is a very important step in a deal. If this step does not operate well the things mentioned above equals all white waste. Because a person's thinking and passion if not continue to be tempted to this thing will be cold, that is, we often say that the deal is in the impulse to deal with, do not put all the benefits of all show out because this looks very easy to lead Finally, if the customer is not able to do a transaction, then our conversion rate will certainly reduce a large part. Our products in the market advantage of the system collation and analysis, and then provide customers most satisfied with the most wanted results, so that customers see his choice of interests in what place, we let customers choose not products but benefits.

The fifth step is to make a deal. This is commonly used in the way is limited sales, the process of the simpler the better, can not make too complex.

These are my personal views on the sale, I hope to help you a bit.　Due to the relationship between time, E-commerce is not discussed today, I hope that the next opportunity to continue to discuss with you. Thank you, old K! Thank you!

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The final summary: This issue of the guests invited to the V5shop president into the general to talk about the most important shop three profit model, its own experience in depth and we discussed the pre-sale, sale of the main points I believe it will run their own independent shop to bring good guidance and construction advice. In the domain name of the transaction hype hot, so the next issue we invited the well-known domain name investors Dai Yue to tell us how to carry out domain name trading and profit thinking. We welcome the active participation, but if it is the issue of ad will be exempted, thank you for your support next see. The other five groups are full, new to the webmaster can add 500 Lectures third group: 17581177, we will provide a permanent free public service, but the long-term do not speak of the members are T.

Special Acknowledgement: This lecture obtains the Chinese stationmaster station, the A5 stationmaster net, the laggard, the grassroots net, the Chinese stationmaster, the Chinese construction station, stationmaster China, the Web development net, the love gathers, I dragnet, "Stationmaster" magazine, stationmaster Z Weekly, Itbear, pushes A, digs the software, New Leaf, such as a number of well-known webmaster related media support and domestic well-known IDC service Provider Yan Yan Network and ntalker technical support. This lecture will be published in the above-mentioned webmaster media in the same period, this express special thanks.