Three key indicators to be grasped by Weibo marketing

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Today, with the rapid development of micro-blogging, everyone can be Sina, NetEase, Tencent and other sites registered to get a micro-blog, posted on the microblog of their feelings and daily life, through the micro-blog content and comments with the network to interact with people, through the topic of interest to attract like-minded friends. Such a fast and fast communication platform has been deep into people's lives. At the same time, the resulting business opportunities are also discovered by many people, micro-bo marketing is such a development with the micro-blog and the emergence of a new network marketing methods. Micro-Bo Marketing, is the exchange of information and exchanges in the process of the brand promotion, activity planning, personal image packaging, product promotion and so on a series of marketing activities, to achieve the purpose of marketing promotion. The following is based on my own experiences and experience, a brief summary of micro-blog marketing a few key points.

I. The full effort on the microblog content

As we all know, the word limit of a microblog is 140 words, and the maximum effect in this limited number of words is extremely important to consider. How to effectively use these 140 words, harvest the best results, this will be in the content of micro-blog more effort. What we need to understand is that 140 words is actually the best word, in such an era, people quickly browse various information, words too much can easily let people lose interest. So, these 140 words should be cleverly used. At the same time, to make full use of the available resources of Weibo, such as video, pictures, a micro-blog plus a picture of the eye or the fun of video, will be more effective. Then, in the content, not too official and complex, fast reading of the times, people need is straightforward and easy to read information, can make it easy to get information directly. For example, if you want to do product promotion, it is necessary to stand in the user's perspective to describe this product, simple and plain language, to tend to life, and finally add product links and product pictures. Can not write too formulaic official, too like advertising. People have already formed in a lot of information to filter the ability of advertising, so if it is too obvious advertising tone, it will be a lot of people directly ignored. Of course, all of this has a prerequisite, the essence of attracting users is the value of the product information provided by Weibo, as well as the user's cognition and trust to the brand and product, or the view and appreciation of the enterprise itself, so, want to do a good job of micro Bo promotion, grasp the skills is the key to manage their own image, Control the quality of the release information can not be ignored.

Two. Interacting with fans, participation is the absolute truth.

The success of micro-blogging is not only the exchange of micro-blog content, but also the role of various micro-activities can not be ignored. So want to carry on Weibo marketing, also must not let go of this place. The advantages of holding micro-blogging activities are many, the first is to attract people's attention, once held activities, whether or not someone involved, will gain some attention, increase popularity. Secondly, if it is a prize-winning activities, people will get the impetus to participate, not only to increase the popularity of the enterprise, but also to deepen people's awareness of the product and arouse people's interest in it, to improve the results of sales promotion, one more. At the same time, the holding of micro-blogging activities also need to pay attention to places. Creative activities can achieve the expected good results. There are a few points to note: The first is the theme of the activity, or that sentence, concise direct, not complex and official, otherwise it is easy to lose supporters; Secondly, the activities of the universality and dissemination of the micro-blog, the dissemination of activities should not be a problem, the launch of fan forwarding, you can let more people see this activity, Get more involved; Finally, it is the prize issue, and the most important and attractive, prizes must be enough to attract people to participate in this activity, to meet the needs of the masses, and the best is not to participate in costs, prizes and attractive enough to arouse the desire to participate. Let people participate in, the more people involved, the more hot activities, naturally will be more attention, to achieve the desired publicity effect.

Three. More use of celebrity

Like advertising on TV, you need celebrity help. Once the celebrity publicity, the attraction naturally increased many times, no matter how the initial results, first of all can be impressed in people's hearts. There is also the premise that to choose the representative of the celebrities, according to the needs of the product characteristics, it is best to search the relevant areas of celebrities, let them help publicity. Naturally, this publicity can not have too heavy advertising traces, it is best to be like in the daily life of the chat to lead this product, the subconscious of the dissemination and publicity. If there is no relevant field of celebrities, but also try to find temperament or engage in work and products can be matched celebrities. Celebrity is not to be underestimated, just from the number of fans of celebrities, is a huge potential user Treasury. Hundreds of thousands of, millions of, or even tens of millions of fans, are everywhere attention. Starting from here, the effect of marketing promotion is conceivable is very considerable.

The above is my summary of several micro-blog marketing key, but also need to pay attention to is that the number of micro Bo not too much, hair can not be too frequent, appropriate amount of time, attention. After all, individual experience one-sided, to observe a variety of different enterprises microblogging marketing, more adequate observation and analysis of the summary, in order to progress, this article source address http://www.a3p4.com.