Three stages and future of the development of DMS in tourism website

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For any comprehensive tourism site, the Tourism destination marketing system (destination Marketing systems, referred to as DMS) product construction is an unavoidable subject. What kind of DMS is the best destination guide for netizens? What is the current level of DMS in domestic tourism websites? What is the next development trend?

"Lonely Planet is the most interesting guide book in the book where you can know not only which hotel is good or bad, but which restaurant next to it is delicious," said Ms. Maureen, the publisher of Lonely Planet, a famous foreign destination guide series. Even the restaurant owner is not beautiful, can be found in the book, this is a can let tourists retrace book. "Bare the sense of DMS in my mind. "Can let the tourist retrace" is the good DMS, moreover the website has more advantages than the book, for instance the website may update immediately, the Netizen may interact instantly, the website spreads the scope to be wider and so on.

The general direction of DMS Construction has, how can it be realized? Would it be like LP to hire nearly hundreds of professional authors to travel around the world and fill out this information? Is there a unique path for the development of DMS in tourism websites? After years of exploration, we have found and practiced several stages of DMS construction, And Le Road DMS has been in the domestic tourism site related products Forefront, today I would like to share with you the results of our work.

Here, we first according to the current domestic tourism website DMS product construction status and stage, according to the form of performance, product function is divided into four stages to express.

First Stage: Collection page (listing) stage

In the WEB1.0 phase, when the final page is issued, add the destination tag, and each destination Collection page is listed according to the order of the final page release time. Basically is imitate Sina news media thought, the content basically with the news, the information, the forwarding Netizen travels mainly (figure I) http://travel.163.com/special/00063MCB/sanya_more.html

Advantages：

Technical background simple. You only need to add a destination attribute in the CMS background, and the DMS can be invoked directly by attributes.

Disadvantages: 1, not according to the needs of users to classify. For example, all the information in accordance with the release time order rather than the needs of users listed together, user experience is not good;

2, the Community interactive content, ticket accommodation and other information is not included in the collection page;

Phase II: Channel (Thematic) phase

The DMS feature page, which is a page that centralizes all the final pages associated with the destination attribute.

Explanation One: Final page, Channel (topic)

The essence of website operation is a process of matching the user's requirement with the final page (final page) provided by the website, this is not a simple search process, but to provide users with guidance, to help identify his needs, and ultimately recommend the final page he needs the process, home and channel (topic) are a channel, According to the needs of users to guide and push the appropriate final page.

The type of the final page, whether edited or uploaded, users upload, corporate members upload text picture video, and so on, although the principle is consistent, but due to different identities, templates, display the final page can also meet the different needs of users (about the needs of users and Web site services provided, here a little).

The types of final pages are:

1, information, the final page, published by the website editor, template similar to the final page Sina, published backstage called CMS, mainly news, information, forwarding the travel guide of netizens;

2, the Enterprise Member product final page, by air tickets, accommodation, travel agents, scenic spots of staff members in the background, referred to MEC, the final page has a ticket information and booking page, accommodation enterprises and booking page, travel agency a line introduction and booking page, scenic spot introduction and tickets to sell the page.

3, BBS A main paste, uploaded by netizens, moderator audit add sperm;

4, blog final page: By the user upload, including travel notes, Raiders, with tour, ask, Travel Plan template, by the editorial audit recommended;

Explain two: which have destination attributes

According to the characteristics of tourism, each final page three attributes must be one of the first, that is, starting attributes, destination attributes, tourism preferences, various types of Terminal page properties expressed in the following figure.

The topic Collection page also added the destination introduction, the best travel time, the history, the map, the scenic spot introduction, the Netizen comments and so on user needs solidified content;

These related content, may refer to "Lonely Planet" the column, lists Germany Berlin as follows:

(a) Introduction and personality reviews

(Divided into the following categories, can be different)

Berlin recommendations: Eating, sightseeing, bargaining, resort, architecture, shuddering scenes, unusual experiences

Saxony highlights: Architecture, nightlife, food, scenery, trains, castles

(ii) historical

(iii) azimuth (with map)

(iv) Practical information

Bookstores, cultural centers, discount cards, emergency assistance, Internet access, network resources (recommended sites), laundry, luggage storage, library, media, medical services, currency exchange, post Office, telephone (pay phone does not accept coins, etc.), travel information (tourism office), travel agencies, hazards and trouble, attractions (map, Occupy a very large space), activity (cycling, skating, running, swimming, with children Remberlin, group tour (personalized promotion), festivals and major events, accommodation (personalized promotion), dining (personalized promotion), entertainment (personalized promotion), shopping, arrival and departure, walking around (personality promotion), homosexuality in Berlin.

Advantages of the project:

1, added the destination introduction, the best travel time, history, map, scenic spot Introduction, user comments and other users need to solidify content;

2, for the users of the DPBS needs, have a corresponding plate to meet; the real-time practical information basically covers the destination of food, housing, travel, tourism, entertainment, shopping and other aspects of information, from many aspects to tourists brought convenience.

3, the page does not need to manage the automatic update, inside the filling content all is after the audit automatically calls.

Shortcomings：

1, the page updates slowly, many temporary small changes can not be replaced in time;

2, the lack of management, users will only consider it as a final page collection channel, the page bonding degree is poor;

Phase III: The Lord Stage

NET friend to the demand of the destination seemingly all satisfied, the book some, online also have, can always feel the shortcoming what, like a person organs, limbs head What all sound, why not live?

In the past, I only focused on information, netizens, member products, ignoring the DMS entry itself, especially the Wik function in Baidu Encyclopedia, Wikipedia, the successful application of the DMS has caused a second upgrade.

The word wiki comes from the Hawaiian phrase "wee kee wee kee", a wiki that was originally "fast," and translated as "wiki" or "wiki". A collaborative writing tool for many people. A wiki site can be maintained by multiple people (or even any visitor), and everyone can express their opinions or expand or explore common themes. To put it simply, it is to gather the wisdom of all mankind to enrich one. The following figure.

Once the DMS Wiki functionality is implemented, DMS is not just a channel page like a channel (a topic), but also an organic final page. And the soul of DMS is the manager of this page, called Lord.

On the operation of the Lord, you can compare the forum's moderator operation ideas.

Le Chin in the Lord operation process, like to find a moderator, a city to cultivate, select, eliminate, at the same time for the Lords to establish two sets of supporting systems: honor system, wealth system;

Honor System: Lords of the title grading, such as lords (scenic spots), county magistrate, mayor, governor, different levels of authority, and through the PK, the selection mechanism to establish a set of the fittest mechanism (currently in the construction of products).

Wealth system: According to the Lord's work performance, give the lottery reward, reach a certain amount can be exchanged cash, le Yuan can also buy the tourist products in the mall.

Phase IV: LBS phase (development trend)

Location Services (lbs,location Based Service), simple to understand the mobile phone in the site positioning function.

One of the Foursquare site for the typical representative, Foursquare website success, is the use of mobile phone positioning function, at any time in the online map to mark their specific location. Users can "sign in" and share their location information with their acquaintances when they log on to the site via their mobile apps. It is based on geographic information and microblogging services, combined with the functions of social networking, at the same time, users can log in and add new locations, earn points and virtual medals, often access to a "place" after the "bully" and "head" of a region. This makes Foursquare different from the social networking service sites of the past, and becomes a new platform integrating the concepts of microblogging, location-based services, fun games and business reviews.

and lbs in the Tourism Web site DMS application, not only convenient to know users in the upload content, you can always know the location of users on the ground.

(not known here as "mobile phone application phase", because I will be mobile phone upload information functions and computer as the upload terminal is different, in the function is consistent).

The application of lbs function to DMS will bring the following changes

1. Able to select Superior Lords

Only the Lords of the scenic spots that are actually frequented by DMS, the fastest time to master the small changes in the tourist destination, so the Lord's competition will be more intense, so that the most familiar with the DMS terms of the Lord (Le Hope Lord is "travel for the people", such as tour guides, scenic staff, etc.)

2, enhance the SNS function, satisfies the friend to pay attention the demand

check-in function can inspire the participation of netizens, especially the feeling of interaction with friends, users are more willing to use mobile phones at any time to publish travel notes, Raiders, record the beautiful scenery and mood, both to meet their own sense of record, can also share feelings with friends in time;

3, to meet the travel information provided, help demand

When users use mobile phone positioning function, site can quickly know the user's current position, you can push to the location of information, including the surrounding scenic spots, the hotel's specific location and comments, around the food, entertainment, shopping venues, to some tips and tips of netizens; The website can provide the first time accurate service, but does not need the Netizen to repeat the login, truly satisfies the user Experience Butler type service, this is also the DMS in the handset application good experience.

4. Driving the realization of the next tourism dream

Every time a netizen arrives at a destination, will make a mark on the map, as a kind of record and show off, many people are willing to record more places on the map, the demand of this footprint record will become the driving force that drives the next realization traveling desire.

5, gather the target crowd, initiate the offline activity

A person who initiates an activity, such as a discounted information, group purchase invitations, local festivals, organizations, preferential invitations, etc., on the map on a lbs positioning, if the Netizen also has similar needs, can be directly in the online retrace, which is to allow users to spontaneously organize activities (such as the same tour, etc.) of the communication platform.

6, the combination of reservations, can achieve profitability

Once you know the specific location of the site's target customers, you can push the relevant accommodation products, local travel routes, including food, entertainment, shopping and other information, so as to achieve profitability.

The domestic DMS construction although still in the relatively elementary stage, but we believe that with all kinds of travel website to the user experience unceasing pursuit, we can create more and better products to serve our tourists, our netizens.