Three steps to implement forum marketing

At present, Internet forum Interactive Marketing has become an important part of network marketing. This comes from the business community's endorsement of this model of forum marketing.

Over the past two years, many of the more influential news has originated in the web, and the discussion and reprint of the Internet forum are the first drivers of these news. When many enterprises try to network advertising, http://www.aliyun.com/zixun/aggregation/6535.html "> news dissemination and other ways, for the Forum marketing, blog marketing and other interactive marketing methods have also generated a strong interest." The reason is very simple, the forum Netizen's speech often can produce the effect which the virus spreads, and the marketing cost is very low. In Taobao community Forum, netizens are holding red a lot of domestic cosmetics brands.

Forum marketing tends to produce an explosion in some big events. Wang Lao Ji actually began to try to promote the network from last year, in this year "5·12" after the big earthquake, its forum promotes quickly to keep up, has driven the Netizen's hot discussion, whether is the brand reputation or the sales volume, has made the huge profit. As a result, more traditional enterprises began to focus on the promotion of the Forum.

Marketing Consultants believe that interaction is the core value of forum marketing. As the Forum marketing This form has just begun to be contacted by enterprises, many enterprises still exist in the blind area of understanding. Some companies find network marketing companies, often put forward such a request: can hype a network reds, through the hype process to promote the brand. Some companies pay more attention to the number of posts, that the more posts, the better the effect.

For the relationship between the number of posts and the effect of promotion, the real effective forum is to promote the degree of interaction between netizens: how many independent IDs participated in the discussion, how many netizens will post to other forums, this is the core value of the forum marketing.

In the rapid development of the Internet era, enterprises in order to save the cost of advertising investment, the marketing has pointed to the network, in the Network Marketing, forum marketing is attracting a lot of enterprise's eyes, many enterprises have picked up a forum marketer a network marketing tool, but many enterprises in the Forum marketing operations are competing to the road to failure, This is also the author writes this article today the most main reason, implements the forum marketing to walk well these three steps.

One: Choose the right forum, enterprises in the implementation of forum marketing, must be based on the characteristics of enterprise products, choose the right forum, it is best to directly hit the target forum. Enterprise failure reasons: one-sided pursuit of forum popularity, do not consider the release of information and forum plate is consistent, that the higher the popularity, the more people concerned about enterprise information, which is the most important reason for failure.

Second: Clever design posts, as a carrier of product information transmission, the success of information transmission depends mainly on the title of the post, theme, thread three parts. If a post can attract clicks, clever delivery of enterprise product information, while allowing netizens to feel the suspicion of advertising, then this post is very successful.

Third: Tracking maintenance posts: forum because it is interactive place, the post will soon sink, sinking the post is obviously difficult to play the role of marketing, so the forum marketing maintenance posts is the most important step. Timely top paste to let the post in the home page, so that the enterprise to convey information for a longer time, to maintain the post, you can from the pros and cons of 2 to hype, debate, stir up controversy, can be the post "hot" so as to attract more netizens attention.

Enterprises to seize the three-step marketing, to achieve marketing results in the inevitable. Seek cooperation marketing hype please contact the author-small width

These come to the author and experience, I hope to give a diagnosis of the site to bring certain effects, but also hope that more friends to push 18 Forum free diagnostics site, the author will be dedicated to friends to write can bring to the site benefits of the planning program.

Author: Ecomma

Source: www.seohi.cn