Three strategies for the sustainable development of the business website

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Now there are countless e-commerce sites on the market, there are a variety of web sites, the competition He Chi Fierce, the survival of the fittest, the people are eliminated, how can the Web site of the tens of thousands of web site to break out? There are a lot of websites that pay more attention to outside promotion, such as bidding marketing Microblogging marketing and so on. However, an Electronic business website can achieve sustainable development, station optimization is particularly important, the following briefly summarize the three strategies of sustainable development of the business website

Product Display Strategy

(1) Video introduction of the product is also very important, especially for some operations more complex products.

(2) List the best-selling products. This is a good way to increase the chance of conversion.

(3) The comparison of shopping can be carried out. This allows the user to find a more suitable product from the comparison of similar products.

(4) Like a community forum on some websites. We can share the experience of the products here and so on.

(5) can be for their own prices to ensure that their prices in the market is the lowest.

(6) Highlight the advantages of their products, and repeat to inform consumers.

(7) The unique place of their own products to show, so that the products can be favored by customers.

(8) Show some compliments of customers for service and products.

Second, customer marketing strategy

(1) Flexible use of QQ mailing list, QQ mailing list is a successful promotion of 100% delivery, but also a free promotion method. Can do activities for QQ mailing list.

(2) in the email to provide some merchandise discount code. This is the way foreign websites are used to. This is a good way to stimulate consumption, and for the promotion of the effect is also better.

(3) We must have the characteristic when carries on the mail marketing advertisement, can really attract the customer interest.

(4) for some loyal customers to give special treatment, this can increase the old customer loyalty to the brand.

(5) For some recommended customers should be given a certain amount of bonus this is more attractive for many customers.

(6) for the first purchase of customers should follow up, you can understand the customer experience of the product and so on.

(7) Attention and must encourage the user's comments, in fact, this is the transformation of a more important step.

(8) should be based on their own conditions for the cause of charity support, which for customers more meaningful.

(9) The birthday coupons should be relaxed on the client's birthday.

(10) Send gifts, such as buy U disk, send card reader.

(11) I believe a lot of people know each day. This is of great importance to the customer's loyalty. New products can be selected day Limited

(12) For some new users just registered should be given a certain discount mechanism. Of course, time-limited use is a smarter setting.

(13) The regular provision of coupons, so that customers have the initiative to share the mood.

III. Customer Service Strategy

(1) The tracking of orders is very important. This can make some more impatient customers for orders more understanding, of course, logistics should also pay attention to.

(2) Customer service must be excellent. This is a powerful weapon for competition.

(3) As far as possible to make logistics channels more rich, so that customers can choose independently.

(4) can provide customers with online help. In fact, many times the deal is not successful is the checkout of this link. Online Customer service services should actively help customers with such problems, which is an inevitable increase in conversion.

(5) The customer's query must be answered quickly, only in this way to the greatest extent possible to facilitate the final deal.

(6) for the "About Us" This page must be valued. Because a lot of customers pay more attention to this point.

(7) Guarantee for refund. Let the user be more at ease when shopping.

(8) For some users may like to recommend the goods, this we can refer to Amazon, Jingdong, Dangdang and other commodities are in the previous time of the browsing history extension.

(9) to provide customers with packaged gift services, many customers buy mainly for gifts or birthday celebrations. At this time, the provision of gift packaging to a large extent will be favored by consumers.

(12) Do not let customers have invisible consumption. This will lead to the legendary: one-time!

(13) can combine some social media to provide services, not only convenient, but also more timely.

(14) The warranty policy of 365 days a year is very important. Even if the retail price of the commodity slightly higher than some, as long as can have a better after-sale protection, then the customer also agree with you.

(15) must be timely to help customers, especially for the abandonment of shopping cart customers to carry out timely follow-up.

(16) Customer service should have affinity, do not let customers feel blunt.

(17) Free shipping customers absolutely like.

(18) Optimize the shopping cart, this can enhance the customer's shopping experience feeling.

(19) Focus on long-term contact with customers so that they can have more repeat guests.

(20) Payment must be guaranteed to be safe and reliable, so that customers can buy the rest assured.

(21) The arrangement of the shopping cart must be neat, do not appear to increase the customer misoperation settings.

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