Three things to do online marketing

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Network Marketing is a rapid development and continuous improvement in the concept. Since the emergence and rapid popularization of Internet in the 90 's of the last century, the concept of network marketing has been gradually formed and developed rapidly in practice. At present, the network marketing communication methods are widely used in the enterprises around the world, but the theoretical research is relatively lagging behind. So in the medium and small-sized Enterprise Network Marketing process still exists such or such question.

Network marketing methods for small and medium-sized enterprises, the general use, the size of the investment is appropriate, and the effect is significant. The simplest can be zero input, that is, enterprises to use the external network environment directly to the Internet, business and business activities. such as: Online transactions, market search, online Yellow Pages services, business-to-business, and so on. At the same time, also can use the business website to carry on. Based on the business website and network media for the consumer concept of guidance, the spread of business ideas, business information promotion and so on.

Doing network marketing needs to do three things:

1, do a good job of network marketing decision-making and planning.

Network Marketing decision is the premise and foundation of planning. In general, the decision-making content should include the following parts: A, Network marketing core elements of decision-making: one is in accordance with the core products of the enterprise requirements, business philosophy. Second, according to market research to understand the total demand for products, as well as other network elements of similar products, according to the degree of importance of their ranking. and emphasis on the enterprise website core elements of the characteristics and personality. B, Network Marketing technology decision-making: Improve the level of network marketing, can not simply refer to the enterprise a website or a software, but also in accordance with the network's own technical means, integrated to use, improve the click rate and visibility. Development to a certain period of time, the corresponding results of classification, analysis, clear focus on improving the level of network marketing projects. C, Network Marketing forms of decision-making: mainly for product elements services, combined with the public aesthetic, reasonable design. Requirements are not without losing product publicity at the same time, giving people beauty.

2, Network Marketing planning steps.

A, the Enterprise website localization. The requirement is different from the traditional product marketing, the aim is to put on the customer's expectation, and not just demand, such as military general ophthalmology in the network marketing, not only the excimer treatment of myopia as their selling point, but also began to pay attention to the customer's effect on the treatment of myopia expectations, from the rapid recovery of surgery and other aspects to launch their own network marketing. According to market research needs, customers should be divided into various grades, as far as possible to keep the old customers, mining potential customers, expand the market. And, must provide the customer to participate in the network marketing the entire process, as well as the corresponding management. B, to identify customer expectations. The quality of network Marketing = actual quality (purchasing power)-----------------the quality of customer expectations Focus on the important customer, find out the best value of network marketing, and customer expectations, and then through efforts to reduce the difference. C, set customer expectations. Develop a set of communication network marketing plan, request the content and form of the website, satisfy the customer's expectation level as far as possible, meet the customer's need. D, improve the blog marketing mix of organic ingredients. such as: product packaging, advertising, publicity, product price combination, as well as with other sales channels of the combination. E, establish the corresponding monitoring and information feedback system.

3, set the plan, the organization implements.

According to the market survey, customer expectations, combined with the actual situation of the enterprise, the Network Marketing strategy plan, the annual plan, as well as the goal of the network marketing individual activities can be formulated separately. And according to their plans to organize the implementation of human, financial and material. The core is cost accounting.