Tiger Wing Network behavior marketing officially changed its name to: Interest ads

A few days ago received AdSense mail, Google AdSense recently launched a behavioral marketing precision advertising business. The so-called behavior marketing precision advertising, is aimed at different attributes and behavior needs of the netizens to distinguish, according to the interests of netizens to launch targeted accurate advertising business.


     


the development of Internet world, let network marketing become an increasingly huge system. and small and medium-sized enterprises to do their own network marketing, it must be the original needs of the Enterprise subdivision, so that network marketing services to the enterprise most needed things, but not taibaodalan. Some network marketing experts believe that the key to the success of "behavioral marketing" is to master a large number of even the majority of Chinese netizens access behavior data, in order to further grasp the whereabouts of netizens, through the analysis of visitors behavior, the establishment of a database of visitor behavior, so as to understand the interests of netizens, hobbies, Further through the Web Access in the "Interrupt" way, to the netizens to push their content of interest. To do this requires a large number of data statistics and analysis, the general enterprise does not have this ability. But Google, which is a long-term advertising business, clearly has this condition.


     


in the field of behavioral marketing precision advertising technology to make the first substantive research should be the Tiger Wing network portal. According to the Tiger Wing Network CEO Zhang Tianxian, Internet advertising from the beginning of 2001 to now, if divided by stages, has experienced three evolution: Network advertising 1.0, that is, the Internet advertising portal era, advertising can not subdivide the delivery of visitors, from the perspective of advertising audiences, the way of communication and traditional media such as television, There is no essential difference between a newspaper , then is the Network Advertisement 2.0, namely the network advertisement search time, The Advertiser customer may according to the visitor search the key words and the webpage content to advertise to the network advertisement platform, realize the transition to behavioral marketing transformation; The third stage is the network advertising 3.0, also known as the precise advertising behavior Marketing era, this phase of advertising is to people, not to keywords or sites, but also That is, different users who visit the same site see different ads tailored to their needs.


     


Tiger Wing network based on this concept set up a portal, the target on the vast number of small and medium web site long tail traffic. Portal to think that 90% of the site traffic is very small, but the traffic concentration of these sites is not inferior to the very few large traffic huge site, such traffic is the portal through the long tail of traffic. Portal from the small and medium-sized sites free of charge or even excellent for the space of the virtual host space to start, and at the same time in various influential websites hype. 08 at the beginning of the portal through the end of the 08 advertising platform on the test, the portal to excellent free space and meticulous service attracted a large number of stationmaster's throw, received the praise of the majority of small and medium-sized webmaster. My personal blog moved to the portal for nearly half a year, the use has always let me very satisfied. Now the portal for marketing advertising platform has been officially running and increasingly perfect, on the owners of the division and other issues are about to introduce detailed policies. and from March 17 to change the name of behavior marketing for the interest of advertising to better understand.


     


Internet technology can be tracked, dynamic feedback, the effect of measurable characteristics, determines the development trend of network advertising is more accurate orientation, but absolute precision is difficult to achieve. So in the behavioral marketing advertising platform just came to power when many webmaster reaction is very strong. However, my view is that behavioral marketing is mainly to consider the interests of netizens to display ads, but some ads according to the purpose of advertisers may also ask to show you, so there are some you say do not want to see things are not necessarily technical aspects of the problem. Certainly, whether for advertisers or site owners, behavioral marketing precision advertising effect will certainly be better than the previous advertising model.


     


reportedly at present, including Sina, Tencent and other portals have begun to develop a new platform, in the advertising effect of exerting force, and such as Yahoo, Time Warner and AOL have also started to maintain data through the network to target targeted advertising business. On the other hand, advertising customers also pay more and more attention to marketing results. All this indicates that Internet advertising will enter a new stage after years of experience.      Walking in the forefront of behavioral interest marketing portals clearly has a greater advantage.





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