To be famous?

Introduction: Marketing is a very good word, however, it is easy to make the line outside of it with MLM, sales equal, it is inevitable that people associate to the bad side.
Marketing is a very good word, however, it is easy to make the line outside of its MLM, sales equivalent, it is inevitable that people think of the bad side. If you don't know anything about marketing, it's understandable if you don't want to run a company or yourself. In fact, a lot of things happen around you, are related to marketing, but your brain quietly ignored.

You see, millet in the lei under the packaging, dare to challenge with gree! You see, a small Durex dominated the condom lakes and rivers! The Internet reds, "good voice" singing China ... These are not related to marketing.

In fact, marketing does not belong to the modern category, in ancient China there are still bright success stories!

Ziya straight hook fishing wen Wang, "Shang Yang reform" Let Qin rapid rise, Wansan achievements enemy wealth ... From which you can see the shadow of marketing.

Most people's bias towards marketing lies in the fact that there is a "pin" in the word, however, the emphasis of this bias is not in the sales but in the camp. Camp and then sell, is the key to marketing. The national strategy, the company brand, the personal image and the marketing have the inseparable relations. From the above well-known success stories, we can see the strong marketing power, however, how to achieve successful marketing?

A clear understanding of the product

This "product" and your external display of things, policies, brands, products, individuals can be "products", mainly depends on who you are selling target. A clear understanding of the product, including: characteristics, categories, pros and cons ... Know not clearly, what to talk about display!

Adaptation to the promotion environment

When the world is easy to move, the political reform is appropriate. Our ancestors knew how to change and keep pace with the times. Different environment, the development of marketing strategy of course will not be unchanged. Brand building to meet the new audience, individual promotion also need to adjust according to the target timely. Media in the network has reported that a job-seeker youth to display their creative flash, received a lot of attention. There are also a lot of creative proposal events to make everyone's eyes bright. Under the new situation, new marketing form, new marketing content, new promotion strategy will receive unexpected effect.

Personal promotion to see the environment, the company's products to promote the environmental factors are not the concern. Product design, packaging, promotional language, promotional forms, etc. if all belong to the 20th century category, I'm afraid only a few people will buy your account.

Develop marketing strategy for the promotion group

This is easier said than done, because everyone has the face of everyone, everyone has the attitude of everyone, want to understand the specific person, that is not realistic. Fortunately, in social psychology, there is a noun called "the goat Effect", which means that the behavior of a group is mostly influenced by opinion leaders, or the first person to eat crabs, there will be a second, the third, the nth follow. Throughout the operation of the sales, can be directed to the opinion leader or "first person" research to promote the introduction, the formation of a certain kind of public opinion or create some kind of behavior, thus triggering the public to follow.

Today, social marketing is this form, the earliest focus on social marketing of the World Show CEO Li Meng shared his experience, social marketing mainly with the huge social resources of high-quality from the media, the product accurate to demand users, will flow into the store, so that the flow into sales. Has now become the mainstream marketing model.

Running a good marketing ecology

Marketing is not one-time, customer training, customer stickiness increase, extension of the effect of further diffusion and other acts of continuity, durability, and additional, therefore, the marketing ecology of the building and maintenance of the role can not be ignored. Ali as the largest electric business platform, its purpose is "let the world not difficult to do business!", the purpose of the realization of Ali will be his own as a power provider, he has done is to gradually improve the entire electrical business, including Alipay, rookie logistics, micro-Bo platform, ant, such as the golden Suit is a part of Ali Ecological, And these links for the overall image of Ali and the strength of the promotion is very effective, but also conducive to the electrical business to join Ali. Although you are not Ali, but also should have their own ecology!

The following, small compiled some of the rapid growth in micro-blog cases, their success, can be said to be integrated above four kinds of marketing strategy of the combination of their success also proved the power of marketing.

@ Keep a few hands

As an artist on Weibo, his microblog has experienced the strongest surge in Weibo history, with a two or three-month increase in the number of fans from 200 to millions. Early, he with "touches" id mixed in watercress, also is gourd Tun in the core dignitaries, micro Bo behavior, to a certain extent inherited the legacy of Gourd Tun.

His microblog content is full of understanding of the spirit of constructivism and entertainment to death, and builds a picture that looks up from a very low posture. He sets up scenes and stories for everyone who sends him pictures, and the story goes all the way to exposing their "outfit." Why do fans want to be abused? @ Leave a few hands black is rich plot and imagination, you only need to send him a picture, he can direct a play, and you are the protagonist, why not. Why would anyone want to see it? In his dark details of the black, all pointed to a group of people-may be small fresh, literary youth, Gaofu, people can easily find empathy, Lenovo to the people around, to meet the psychological dark side, so as to obtain the pleasure of reading. In addition to comments, but also wrote a long text such as "To Starbucks," the people, "to the people of Gulangyu", "how the female cock Silk reverse attack Gaofu" and so on, the continuation of high-level black spirit, Yuanyuan circulated.

@ Pondering Mister

Mr Bo's microblog is different from the previous one, and its rise is entirely due to Sina Weibo. His fame came from a "cake-throwing" microblog. That year's Mid-Autumn festival, just met the moon cakes Levy personal Income tax node, he released this micro-blog, forwarding volume reached 6000 +, which is the first large-scale appearance of Mr Bo on the microblog. The second time, because of his "Red mansion Micro Bo", "West Tour Micro Bo", "Shui Hu Bo" series of content, according to the original character of the characters for their design corresponding micro-blog, popular, caused by the attention of many celebrities and forwarding, various brands of micro-Bo have emulated. This makes him basically become a microblog little red man. His daily content, has been tightly buckle micro-blog Hot topic, do not miss every hot to create. Later, with the recommendation of Sina Weibo, and gradually become the current 100w-level micro-broad.

He himself is a professional trainer, in this personal micro bo fire up, more and more people know him, fake to listen to his training, so his career began to prosper. It is also one of the most natural and lightweight forms of profit in many microblogs.

There are a lot of such examples, the small series is not listed. More examples are only the halo of others, only their own conditions, as well as the environment, can be through marketing out of their own way.

Once the lyrics have words, not I do not understand, but the world changes quickly! In a fast-changing internet age, marketing or marketing, your pace will lag behind others, or even face the fate of being out. Marketing ≠ MLM ≠ sales, on the contrary is a very worthy of study, with artistic mental behavior, want to be gorgeous to the public, get recognition, then learn marketing it!