To be your own brand, first you have to have your own media

We are in the "2015 Industry transformation, imperative" in the article mentioned in the thinking change, that is, the enterprise brain into the media brain logic thinking process. In the past closed media, journalists are a respected and admired occupation, because he can control the divergence of information, everyone must survive in his pen, the media decided to let us see what, can let us see what, we simply can not have the right to choose, unconscious thinking is passively controlled, so some people think: true democracy is a free media.

Now that the media is liberalized, the channels are diversified, the traditional media is fading, the scenery is no longer, and the patterns are changing, and as the mobile era approaches, social media have risen in the short years, taking Instagram as an example, according to statistics, As of the end of March 2014, the average flow per month has exceeded 200 million passengers. The world's context has been able to master, the right to independent media in their own hands! Do we have to be willing to do a role that is only responsible for receiving information?

Self-media is constant concern, continuous training tacit understanding

To do their own media is the most important thing is to continue to produce content, the purpose is to deeply user behavior, not to write one or two good articles, take one or two moving people's micro-film, can attract and retain customers. Not sustainable operation will be like fireworks generally short, Yahoo! Media Marketing manager Peng Weihua stressed that the content must be long-term, continuous release, and enterprises are best to learn to create their own content. Avi Savar in the "content to Commerce" book has emphasized: "The brand content to be successful, should first understand the target consumer's enthusiasm, and then and the consumer story link, priority from the consumer's point of view to create unique, original, full of strength of the brand content, Link People's stories and product stories naturally. "Create from the media, can be a brand, can be vegetarian people, let the following examples to understand the charm of the self-media!"

Self-media, Oreo in time to create the current most in the topic

During the 35-minute blackout of the Super Bowl Super Cup in the 2013 American football game, your Twitter presence was "power out"? No problem "A word, and a glowing Oreo biscuit picture above wrote:" You CAN e.g. DUNK in the DARK ", humor and real-time close to the public way to attract a lot of paste, fully the community's real-time characteristics to play to the extreme!

Oreo:you CAN e.g. DUNK in the DARK

Speaking of community advertising, OREO The 100 anniversary, launched a series of 100 advertising challenges –daily Twist activities, to see what is the secret to keep it focused?

Brand will be timely information to participate in the creative, so that the brand to the public a "we are so close to you" feeling, there is an illusion: I am now what happened you are concerned about the brand is like my friend? Live in the same time and space, happen the same thing, encounter the same problem, the distance in the moment to zoom in! Oreo success is to provide users with the content of interest, become a link with the world, full of vitality of content providers, and no longer just a away from you, away from me a very distant brand image!

Self-media, UNIQLO dynamic experience and member viscosity greatly increased

Speaking of UNIQLO, what do you think? Fashion dress? I don't think so! Although it is a clothing brand, but it is not directly associated with the brand image of fashion or real wear. On the device he is not only a consumer shopping for the use of the app, but a series of direct products such as street shoot app, as well as cameras, calendars, recipes, alarm clocks, they appear to have nothing to do with UNIQLO maxleaf, in the same app is not necessarily the highest practicality, But produces with the consumer's daily life the compatibility sex, UNIQLO has created the different clothing brand the "life" atmosphere, brings the value in the intangible.

The "UNIQLO WAKE up" contains 7 different alarms, which automatically generate the most appropriate alarm and background colors for the day, depending on the weather, time, and week of the day, and can also connect to social networks such as Facebook and Twitter to share current weather, time and temperature. One of the Earth's icons can also be seen around the world to share, making the world closer, extremely interesting.

"Utme!" Through this APP, you can design your own T-Shirt pattern by taking pictures, photos or pictures in your phone, making a master picture, or simply typing text as a T-Shirt pattern. In addition to the most interesting is that can be used to shake the shake way, so that patterns can be scattered or dot matrix and other special effects, and finally the production of the pattern T upload to the UNIQLO site or their own ideas to bring home, and users to create experience and memories together!

Through the series of mobile app and life and experience close combination, UNIQLO inadvertently close the distance between the brand and the user, from the life slowly infiltration, in the small place to give different care and surprise, brand is no longer just a high index, but the most close to life depends on.

Self-media, Net-a-porter and retail

Feel that they know the fashion of the people, can not not know net-a-porter.com, the world's leading fashion shopping site! It was founded 14 years ago, greatly changed the global fashion boutique shopping habits, become the classic, become the top of the fashion benchmark.

Net-a-porter Select high-end perfect gift, send sincere warm blessing

Net-a-porte "shopping" and "media" perfect combination. Like electronic fashion magazines and electronic shopping experience, no one thinks it's just a shopping site. Founder Massenet's experience of being a journalist in WWD and Tatler has allowed her to influence the content of the user by giving it a rich experience and a fluent interface that facilitates the user's transactions. This is the perfect combination of content and retailing, as the content creates a context in which a series of traditional retail stores, such as Windows, Shop displays, and shopping guides, are created in the real world to facilitate transactions.

The perfect combination of media and retail, enjoy the incredible shopping

Not backward in the footsteps of the generation, 2013 Net-a-porter officially launched its own social platform App "The Netbook", to provide personal pages, my Favorites list, tracking other people's pages and the most important shopping features, creating a new mobile application, Create users from luxury network retailers to share their favorite product social networks. Net-a-porter founder Natalie Massenet said: "In the future, media companies will become retailers and retailers will become media companies". In this virtual shopping space, you can enjoy the selection, parity, color, collocation, teaching and so on, than the physical shopping without oppression, more interesting than flipping magazines. Once the user fell in love with, it stuck!

Don't waste your free resources, start by building your own media

In a social media era, the digital media era, the personal network is 360 degrees open, each individual has a tremendous influence, creating the birth of the self media charm. Starbucks is building the concept of the community, giving each employee the value and vitality to turn each employee into media, to integrate into and become the key node of Starbucks ' outward-spreading commercial social network, which is the organizational foundation of Starbucks ' deep promotion of personalized retailing.

Choshi Benove and Teide Chedelles in the "Innovation in the promotion of" a book that in this micro-bo, IPhones, SNS and video sites in the era of the road, customers have already changed the past "docile", enterprises are also experiencing innovation from the central to the general Staff spread " Heroic process, enterprises need to turn their employees into "highly flexible and resourceful individuals" (highly empowered and resourceful operatives, HERO).

Becoming YOUR OWN media!

In the digital age, everyone has a stage, just how do you build your stage, how much mind to build? Corporate branding does not have to be a target representative, but you must become a good friend of the user, vegetarian people do not necessarily have to be particularly beautiful or well-known, but you must be enough to resonate. Today we can decide which information to receive, which information to choose, and what kind of soul personality to do. In such a pluralistic and creative, sharing the spread of the universe, there are too many interesting ideas to play! There are too many meaningful ideas to implement!

Once thought to affect the world fundamental Arabian Nights, now we believe that small power is not just a small force, as long as the time, content, method once to the bit, a down-to-earth one small step will be more than China and empty a big step, come more meaningful, more influential! Create your own magic power, maximally YOUR OWN media!