To the "Goddess of virginity" learning events Network Marketing

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A few days ago, the marriage case let this already disappeared "chastity goddess" and a fire, in fact, she is also from the end of last year, was a quiet for a while, and launched a new round of "marriage" activities, and then fire up. And throughout the event, how to see and "Feng sister" exactly the same, do our line, through such a thing, can learn a lot of things, if this is a "event marketing" is not too much.

Why is this an "event marketing"? Let's look at a set of data. In the "Chastity goddess" at the beginning of Sina's micro-blog is more than 1000 fans, up to now three months, Weibo has more than 20,000 fans. At the same time, her "chastity nets" Baidu daily average estimated traffic breakthrough more than 500, or even "chastity net" the word Baidu Index is also from 0 a sudden breakthrough to more than 10,000.

So what can we learn from this event?

First, the bright spot. The key to event marketing is the bright spot. Now many strange things, the world every day a lot of things happen, what kind of things can cause enough attention, this is the bright spot, such as "Chastity Goddess" "chastity", such as "identification." These events are hot enough to arouse the attention of everyone, from this point of view, this position is very accurate.

Second, continue. Every hot spot in the past, slowly will be forgotten by the world. Now on the network every day there are new things happen every day, people are buried in the vast network of the ocean, how to get home sustained attention, so we also need to have a continuity of the topic presented to everyone. For example, the current "marriage", through a very harsh conditions of this incident fire, this one Weibo forward million. It seems absurd to lead this event to a new climax.

Third, profit point. Many people face such things will say they are wronged, not hype how how. So how to judge this point, the most basic is the profit point. The answer is clear to see what benefits the whole event has for itself, or where the profit point is. Through such a series of actions, the original unknown site in a short period of three months to do so much traffic, then we see his site every day advertising revenue is also considerable. And I believe that such a way than any SEO effect is much better, but also more stable, because this is the most real traffic to do out. So when we need to do an event marketing we also need to think about where our profit point is, and then how to achieve the profit point, the rest is the implementation of the problem.

Although the protagonist has repeatedly denied speculation, but it is difficult to conceal the fact that its hype, including its site's own SEO traces, or even the protagonist denied the site ads are exposed to this thing is completely a naked "event marketing", can also be called "hype." Through the inflammatory network, in order to achieve our own marketing purposes, low cost input, high return, so is now the network more practical cost-effective one of the more expensive way, it is worth learning and learn from, so there is this article. Article by the Webmaster Bar feeds, reprinted please specify http://www.wzhan.net/, thank you!