Tong: Looking at the innovation of Guangdong Enterprises from the view horizon

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In the last six months, I often go to Guangdong, every day with a variety of entrepreneurs to communicate with each other, with the continuous in-depth understanding, more and more let me on the Guangdong enterprises to meet the ability to scrape, especially innovative ability.

Every day in Guangdong, I can see a surprising innovative products, here I casually listed a few people can feel:

1, like Sci-Fi mind control game:

Just wear a lightweight headband to free your hands and use mind control to play games on the ipad and the phone.

2, technology leading the world level of 3D glasses:

With their glasses, no professional equipment can also be seen at home high quality 3D image, if you have a projector at home, immediately is the 3D cinema feel.

3, can be remote control variant of the super comfortable intelligent bed:

Remote control can change a variety of angles and shape of the intelligent bed, experience to buy, the past for countless stars and dignitaries to order the market is unknown, so you feel incredible.

4, the world's top-priced low-cost tablet computer:

A variety of hardware configuration than the IPAD4 also powerful top-level configuration tablet, less than half the value of IPAD4.

There are more and more, here is not one mention.

From these enterprises and products, we can see in recent years, Guangdong Enterprises in the product innovation of the gratifying, but from some foreign side, we can also experience some of their shortcomings. So I want to go through a small business situation, to discuss with you the innovation and development of Guangdong Small and medium-sized enterprises.

This small business brand is very nice, called "Horizon", they were originally a specialized manufacturer of telescopes, mainly for the European and American many well-known brands OEM. Their boss Lee is always a friend of the introduction, he is very interested in tea, better guests. Just met the same day invited me to attend his party in Zhuhai, let me meet a lot of Zhuhai entrepreneurs.

And then he came to me to help him buy their brand-name wangshijie.com. It took me five minutes to find the domain owner, then spent a very small amount of money to buy back, the whole process less than half an hour, he is very grateful, so he became familiar with, often tea and chat, I also gave him some promotion of small suggestions, He gave me some good tea to drink.

His telescope foundry business for many years, has been tens of millions of annual scale, the financial crisis after the foreign trade orders more and more difficult to do, so he began to look for innovative way out, then suddenly one day inspired, he put his telescope and smart phone together.

This innovative product is the smartphone design of external lenses, such as the iphone, with their characteristics of the protective shell can be easily fitted with a small eight times-fold zoom lens. This allows the phone to become the same as the SLR camera, can be in the evening under the condition of bad lighting out clear photos, in the daytime can easily zoom shot away clear photos, the cost is very low, the ex-factory price is only dozens of yuan.

This product, soon by the foreign customers welcome, so he continued to micro-innovation, made a smartphone external 300 times times the electron microscope, can take a wide angle of the fish eye lens, virtual background effect lens and so on, are people feel very cool products.

Total to foreign enterprises for the foundry of Lee, and other foundry enterprises as the trouble, that is to do the foundry, the profit is too low. In the recent three years of domestic e-commerce in the form of the full swing, they thought of to open Taobao shop.

So Taobao shop soon have, recruited a few people to open dry, but soon found that Taobao shop is not legendary as easy to make money. Because it is easy to open a shop, promotion is difficult, making money more difficult. He did not understand this, the recruitment of people understand, and then he simply personally learn network knowledge, open micro-letter, open micro Bo, or even a breath to do dozens of micro-blog. However, the results are minimal.

The reality is very cruel, today's China Internet, has tens of thousands of e-commerce sites, Taobao, has millions of Taobao shops. So much to do swarmed, the price of online advertising on the rocket speed up.

Take hao123 home recommended, in 2004 years ago I give xingping to say hello, he saw a good site, will give you free home. After 2005 years by Baidu acquisition, I asked Baidu sales to eat a meal, 8000 yuan One months can also be the first page. Up to now, at least 800,000 more than a month to be the first page, visible online advertising appreciation of the fast!

E-commerce Fierce competition under the result is: More than 90% of the electric dealers in the loss, the money has been Baidu and Taobao to earn away

In addition to network promotion issues, there are problems with the electrical business talent. The booming development of electronic commerce leads to serious gap of practical electric quotient talents, which can be seen from Wanda's 3 million annual salary plus options. And in Zhuhai's Hope horizon is more difficult to find talent, temporary patchwork of a small team, can not support his electric business dream.

Later, chatting with a few friends, I gave him a suggestion. If you want to do it easily, don't do it yourself. It is best to use the old way of doing business, that is: Playing brand, build channels!

I always think that complex people are not good, complex things do not good. Only by making the things you want to do simple, can you perform to the extreme of what you are good at, and then you can succeed.

As a factory, since you are good at making products, then the products do a good job, continuous innovation, so that there is a strong vitality, and then put sales to all types of network sales channels, do their own good things, things became, it is so simple!

Because, E-commerce is still business, you are good at promoting yourself, but there are many companies and institutions on the Internet are good at. If you promote the brand good, and then use the correct method, you can quickly stay in the 10 big electric platform, and then through Taobao development of thousands of distribution shops. As a whole, sales can be easily scaled up at once.

How to build a brand through the network?

This requires network packaging and publicity, so I gave him a few news publicity skills, they began to write articles, and then to publicize. For some time, although the initial effect, but slow progress.

Why?

It's not open!

I find that many companies in Guangdong are very bold in product innovation, but they are very cautious in marketing innovation, and even the most restrained.

For example, look Horizon series products, very suitable for sale in Jingdong Mall, into this channel must be preferred. However, they may be due to the long period of the Beijing-East knot, fear that the east does not give the knot to enter.

In fact, his concern in the traditional business is very common, but in the network of large channels, is not so worry. After all, Jingdong is the domestic second only to the Cat business Channel, the electronic consumer goods sales conversion rate, very high. However, even friends, I can hardly persuade him, he must further understand and digest.

There is a management problem, Lee is always a powerful person, and super love to learn. Do not know is not an illusion, I always vaguely feel that he will let the staff under a lot of pressure, he worries about the more, the pressure of the people below. So his electric business Project people do things, but also timid, inefficient.

The management of E-commerce enterprises and traditional enterprises are very different. The traditional factory amount of the boss is mostly from the first line of dry out, the ability of super strong, for each link are understood, each link are serious and responsible, so the strict requirements of their subordinates, so that their product quality can be guaranteed.

However, to network sales as the leading electric business enterprise is not so, the boss to encourage staff to innovate, and even make small mistakes, it does not matter, only constantly give employees affirmation, let the staff new quickly relaxed and happy to do things, so as to inspire the passion and potential of each employee.

Recently, he was persuaded by another friend, Hope Vision finally set up an office in Shenzhen, so good recruit some excellent talent, used to open up and negotiate some channels of cooperation. At present, the head of this office is a top it enterprise in the senior sales talent, has been fully decentralized, the next should be able to speed up progress.

Look at the traditional processing business is relatively stable, even if not to do e-commerce, he can still play tea every day, friends, happy heart life.

However, the horizon and Lee is always a microcosm of many Guangdong SMEs and entrepreneurs!

They are hardworking and intelligent, able to innovate more and more good products. But at the same time, they are very slow in marketing innovation and often take some chances.

Here, innovation is valuable, and I appreciate their innovation in products.

Here, the cottage is the most cattle, I am very afraid of their innovation by the cottage submerged.

Because speed is everything!

When you innovate a niche, you're the boss at first!

But the boss is only temporary. If you are in the beginning, in the brand and marketing if not ruthless, once your test small success, will immediately gush out a group of cottage products quickly flooded you.

If you're in the beginning, able to use the right marketing strategy, using the most simple direct and brutal means of promotion, mercilessly implementation, you can quickly establish a huge sales channels, will be rapidly expanding sales scale, natural become the leading brand, and then integrated upstream and downstream industry chain, and eventually become the leading enterprises in this field.

Northern Enterprises, most of them are playing virtual, so it is easy to innovate in marketing and ignore products;

Guangdong Enterprises, most of them are playing real, so it is easy to innovate in products and ignore marketing.

Today, the entire 9374.html "> World economy is in transition.

Chinese companies need to be made from China to innovate in China.

North and South Enterprises can learn from each other and cooperate with each other, so as to truly let the Chinese innovation to the world!

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Author: Tong

Starter: http://www.ufoer.com