Tong on the expansion of hospital network marketing

Http://www.aliyun.com/zixun/aggregation/37607.html "> Hospital Network Marketing is to use the Internet as the carrier, the application of Advanced Network Marketing strategy and professional Network marketing technology, the characteristics of the hospital treatment, excellent experts, Professional equipment, through the network to promote, the use of networks and patients and their families to establish a preliminary communication and services, establish a good hospital brand, improve the broad masses of patients to the hospital or professional departments of the understanding of the hospital or professional departments to recognize the treatment means, and then to increase the number of hospital visits, improve Better for the patient to relieve the pain and suffering of the purpose of service.

Hospital Network marketing is to attract patients as the center, in order to win the market as the goal, the systematic marketing project around the hospital network resources needs to combine the core technology of network optimization with the advanced mode of market operation, and finally transform the virtual resources of the network into the real market possession so as to upgrade the hospital brand and improve the hospital service, Ultimately the purpose of increasing hospital profits.

An ordinary hospital, at least one year in Baidu on the launch of millions of keyword ads, some have the scale, investment or even more, get a better effect is very little, so the hospital and Baidu lawsuit most, Sue Baidu fraud Click There, Sue Baidu Monopoly also has, has been constantly. Baidu advertising for the hospital industry, like drug addiction, it seems to leave the Baidu is not. In fact, to treat the hospital industry, to carry out network marketing there are better strategies, today Wang Tonglai and you share.

One, suitable for the hospital network promotion means have those?

1-1, keyword ads:

Baidu bid, Google AdWords, which is the most commonly used in most hospitals to promote the means, but there is too much, there is no good experience and skills of flowers, like burning money, the cost is too high.

1-2, SEO (Search engine Optimization)

SEO is a low-cost, effective means, but need to invest more time and energy. Coupled with the right SEO strategy, to achieve better results. Because the SEO investment is small, so compared to the bidding, is a very cost-effective means, detailed understanding can go to www.seo.net.cn

1-3. Database Marketing

This is a very important marketing tool, but most hospitals are not very good use, if the strategy used, talk can greatly improve the network marketing effect

1-4, Word-of-mouth Marketing

For the hospital, the most important means of promotion is word-of-mouth, because good reputation, decided this hospital strength and level. The hospital is one kind helps the people to solve the sickness the organization, cannot become a pure commercial organization, therefore the hospital must grade, needs in this aspect hard work.

1-5, blog Marketing

Hospital doctors are experts, experts suitable for consultant-style marketing, then blog marketing is a very good means, on the one hand, you can popularize health knowledge, but also to improve the visibility of experts.

1-6. Other strategies

BBS promotion, Link exchange, Alliance advertising and so on here is not in detail.

For the network promotion means, the method does not lie in many, but lies in the fine, can the most important two or three kinds of network promotion method completes, the effect can be very ideal. So next, Tong Focus and you introduce three kinds of most hospitals have not adopted the promotion means, 1, blog marketing + database marketing + Word-of-mouth Marketing Portfolio Strategy 2, search engine optimization marketing strategy