Traditional DM combined with local website operation analysis for merchants and consumers matchmaking

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

DM, Wikipedia gave the explanation as follows: is the English direct mail advertising omitted expression, literal translation is "direct mailing advertisement", namely through the mail, the gift and so on form, will send the propaganda material to the consumer hand, the home or the company location. It is also expressed as direct Magazine advertising (direct-vote magazine AD). The two are not much different in nature. Since 1979, China's advertising launched a comprehensive recovery, has been flourishing, has achieved remarkable results. DM advertising industry as a branch in the first-tier cities are more than more than 10, tertiary city less 三、四家. And there are new companies are emerging, but really good, can be described as a handful of lone wood, most DM company to do last several issues after the silent, is Yangtze, before the waves died in the sand. In the face of the impact of the network era, DM as a traditional advertising industry, how to enter into a "gorgeous" turn?

Billion state DM Campus Sample magazine:

Slow and steady.

Since talking with the local website combination, the premise is the DM profit premise. such as marching to war, the so-called soldiers did not move, fodder first. The primitive accumulation of reserve forces can open up a new situation. What is the profit? Individual understanding is different, in my opinion, first input and output are proportional. Investment funds in a period of time to form a return, and income should be greater than the total investment capital and growth rate of more than 30%. Overall also to show a yearly growth trend. The current situation is that most companies are struggling with "wards". or barely capital preservation. Here and do not discuss the DM in the operation of the details of the problem. From the macroscopic point of view, the main things are as follows:

The content positioning is not accurate, namely the prophase market investigation, the column setting does not have the unified clear direction, the user group localization is not accurate, the distribution scope is not reasonable (depends on the prophase market investigation), the design is not novel, the typesetting method is simple, the printing quality is inferior, the delivery crowd is not Development into the bottleneck period, at present more than half of the company in a certain amount of customer resources, and influence and Word-of-mouth, eat not hungry, and constantly take new measures to try, but the results are very little.

Can local websites be revived?

Local site as a new type of media, interactive, information update speed, unlimited location and equipment, which is its characteristics. Limitations lie in the limitations of the user community, that is, the number of young people surfing the internet is greater than the elderly, from the information audience point of view, the interconnection is active, especially classified information, because of strong interaction, users can quickly release classified information, can also be published on the website of the corresponding electronic version, and interactive section, increase user adhesion. Meet different age groups of users. And the traditional DM is passive acceptance, that is, directly delivered to the consumer hands, in terms of brand strategy, DM and website combination is very necessary.

From the cost and early start point of view, combined with the site is a good choice. First, the capital investment is small, the operation cost is low. and the interaction of multiple, in the local operation DM activities are the choice to improve the impact of the use of online and offline and cooperative units of the multiple publicity can greatly improve the coverage of promotional activities to maximize the results achieved. In the later stage of influence and reputation lay a solid foundation.

Matchmaking for businesses and consumers.

First of all, through the site of the corresponding section to collect membership preferences, put the corresponding business ads, not only to help businesses do ads, members and no aversion to emotion. Second, through technical tracking and data classification, can be obtained from the membership and consumption conditions such as: income, occupation, marriage, sex, the consumption capacity of a delivery area, the popularity of consumer merchants and other personalized information, so as to create a market for the initiative of the business letter, and then for the city service-oriented business integration, catering, Bar Café Advertising in exchange for service coupons, consumer coupons to the website members, businesses are happy, members are happy, once again the site can be organized by the joint business activities, so that businesses out of the venue, sponsorship, membership fees, calculate the whole year issue printing costs, as long as the balance, each member received a 100-200, The distribution and operating costs are not offset it! Do some of that business promotional activities, by the business out of the venue, money, the site to mobilize members to participate, let us these members become our biggest capital, this is the main point of the magazine. Business to improve the well-known reputation, we improve the database, why not?

I have to say the Campus DM magazine.

Its main content is the regional business discount information, student groups belong to younger, easy to accept new things. Specifically for students in food, clothing, use, line, study, play and other features of the site, businesses can publish their own company profile in the magazine, product first, recruitment information, can also be their products in the form of "coupons" published on the website, the campus DM magazine content mainly related to catering, clothing, entertainment, digital, Learning life and so on, students with "coupons" can be a promise of business concessions, which greatly improved the interaction between the business and consumer groups. At the same time the campus DM magazine content also includes the topic which the university student concerns. As the main force in the network era, how can we ignore it?

Let's write here first. The above right to do a good job, look forward to working with you to discuss DM operation and local Web site development.

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