Transfer marketing: Give me a copy of Lanzhou cuisine

The first time I heard the word Lanzhou cuisine, I felt quite ecstasy. For the internet has flooded to the extreme, the collision of netizens wisdom, always let people so convulsed, although vulgar, but still willing to spread. In the past just after the restoration of the time, Zhang Taiyan master in the old man wrote to Hu Shih, with indifference to the tone of ridicule wrote "You See" (is the only gentle, edits the first, taste with such a big reference for the title). Clinker Today, the World people write (if write), even such use, are considered elegant. Can not help but sigh, non-mainstream development of folklore, it is not to say AH.

Return to the topic of Lanzhou cuisine, back to Lanzhou cuisine by the extension of a http://www.aliyun.com/zixun/aggregation/9046.html "> marketing case-kang Master Home beef noodles." On June 20, 2008, around 3 days, there is a large number of discussions about "Lanzhou cuisine" than Master Kang's private beef noodle posts, including some posts sofa is also standardized. Obviously, this is a network marketing. However, the marketing effect does not seem to be very obvious, at that time the popular Olympic hot, the relevant reply is far from its hype enthusiastic. After a year, remember more is "Lanzhou cuisine" this slightly some of the words of ridicule, and the master of the private side of the beef noodles is relatively forgotten. Tangle about this case, the original intention seems to be to use the "Lanzhou ramen" This notoriously brand, upgrade it, add some "material" into, form "Lanzhou cuisine", and then further to "Master of private Beef noodles" publicity. Good intentions and design, put aside the Olympic factors, perhaps really can have a greater role. From the bottom of this case to take out, of course, not to go to repeats, but through the "Lanzhou cuisine" to summarize, analysis of some people are familiar with the matter with the relevant product marketing products marketing methods, for us to discuss, implement:

1. Spring and lowbrow: in 100 years of development, decided that "lowbrow" than "Spring" more market. Therefore, the more popular elements, the more likely to attract people's attention. A piece of the United States, the identity may be very few, and a pear body, but may bring a large number of worshippers. Choose the popular elements, everyone is the layman.

2. Add Material: Lanzhou ramen noodles on the noodles, why to use food to describe? I can't think of a more reasonable reason than to add a sense of joy and dislocation. But it is this kind of feeding that is easier to tolerate relish. Add more material to the elements and life will be more handsome.

3. Homeopathy and for, do not go against the trend: June 08, that is when the media can not write the Olympic Games, people would like to open tomorrow. Despite the hot weather, the cool eating bowl is a selling point, but the Olympic gods don't like to eat noodles. To go with the flow, the difference in time points will make a significant difference in the results. Festivals, activities such as catching the eye of the period to avoid, and some sudden changes, such as the weather, the change of stars, the Thunder drama is a good opportunity. Also, when good things happen, try not to touch them;

4. Should be professional and taboo: publicity is the result of flooding, not means. It is wiser to respond intelligently than to reprint without purpose. Whether it will be crooked building rely on the wisdom of marketing people, can become a giant pit is the key key.

5. The cycle is better than the end: one through the rendering of other products and promotion of other products of product marketing there is the risk of doing wedding clothes for others, therefore, in the promotion process gradually will the audience guide, let users to experience or more understanding of the products to promote, and then encourage users to use feedback to support publicity. such as Lanzhou cuisine example, if in the post, can have a connection or coupons issued, can guide the reader to experience, and promised feedback, and then have a few feedback, then can let marketing have a cycle. At the same time, also increased the probability of reprint, the chain.

Like killing mosquitoes is not Taobao people are difficult to verify the same, the transfer of product marketing to the perfection of the intangible, in the fun, participation, experience, people imperceptibly recognized and accepted a product or service.

The above comments, of course, are my humble opinion, I hope that you can help. Thank you! (Text/Sun Yu)

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