Recently, China's most technical strength, the highest market share of E-commerce software and solutions provider-Shanghai Weibo announced a grand launch of the "Whole Network Marketing" service plan, intended to further help enterprises in the upcoming 2011 years to fully enter E-commerce. Weibo "full Network Marketing" that is: so that enterprises in the shortest possible time to quickly have a professional designer to create an elaborate Taobao, yes, Pat Shop and independent online mall system, and by the Weibo marketing department through a variety of selective ways to quickly spread to every corner of the Internet, the rapid coverage of the entire network, to seize market share!
4.5 trillion huge market, how can you not drool?
In the recent 2010-year ICT in-depth observation of the large report, the Ministry of Industry and Telecommunications Institute of Internet Research Chairman He Baohong introduced, 2009, China's e-commerce overall market turnover exceeded 3.4 trillion, compared with 2008 growth of more than 40%. The total market volume of e-commerce in China is expected to exceed 4.5 trillion in 2010, and 80% of China's trade will be completed by electronic commerce in the next 10 years. The future of E-commerce market size can not be estimated, as a traditional enterprise decision-making, you do not drool?
Indeed, many enterprises are tempted to try, but many enterprises at present to the understanding of E-commerce still stay in the initial stage, they think as long as the product hanging online sales on the realization of E-commerce. It is such a simple idea that countless enterprises have just entered the field of E-commerce is doomed to future failures.
Crazy Rob Network market wins in "whole net marketing"
For brands, the Internet provides a chance to shuffle, net may not be successful, but not net will certainly fail, which is the truth, although simple, but for the traditional brand business is not easy. Although the brand has obvious competitive advantages under the line, but in the field of E-commerce they are still new ding, because of quick success and lead to net failure of the brand to numerous.
This is a lot of reasons, the main reason is: On the one hand, the brand is difficult to balance online and offline agents of the interests of the relationship between the price confusion and channel conflicts and other issues, on the other hand, for the formation of Management E-commerce team, network Marketing and other issues, the traditional enterprises at a loss Want to copy the traditional enterprise's offline experience to win the success of E-commerce War, this may be just the enterprise's wishful thinking, failure has become understandable.
In addition, brands in order to strengthen their own e-commerce new market control, often consider the establishment of an independent E-commerce team, but because E-commerce belongs to the emerging industry, professional talent is seriously scarce, the recruitment of talent is more difficult, especially for high-end marketing talent recruitment, even if the use of headhunting company to dig people, It's hard to find the right person in a short time. And even if the team builds up, because the traditional enterprise's management mode and the operation mechanism and the electronic Commerce Enterprise existence big difference, the enterprise's management way and the Operation team's running-in also still needs the time, but when the enterprise sees the long-term input but the result is very little, often will "Jankin", therefore with "the endgame" The end of the brand Enterprise's e-commerce sector abounds. So, how does brand business in the field of E-commerce? How do you get a bigger harvest in a shorter time? The adoption of Third-party E-commerce services outsourcing may be a short-term brand to solve the problem of e-commerce talent, cost and time cost of the quickest way. Shanghai Weibo at this time launched a "Full network marketing" service, is known as the physical person.
Weibo "Whole Network Marketing" service concept: let enterprises in the shortest possible time quickly owned by professional designers carefully built Taobao, yes, Pat Shop and independent online mall system, and by the Weibo marketing department through a variety of selective ways to quickly spread to every corner of the Internet, the rapid coverage of the entire network, to seize market share!
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Weibo "NET marketing" goal is to help enterprises in the short term E-commerce platform of the online bottleneck, the early stage of E-commerce platform to build a lack of technical team, e-commerce operating period lacks a professional operating team and the promotion of e-commerce extension of the scope and intensity of the deficiencies. Weibo network general manager Cheng Jundong to reporters: "In the next three years, E-commerce market will be further expanded, the future of the online shopping market in the more intense at the same time, will also show a polarization situation." Good brand manufacturers in the reasonable promotion, sales and promotional costs will be virtuous cycle, and the lack of E-commerce experience brand manufacturers will not be able to carry the banner of E-commerce and its competition. But the launch of the Weibo ' whole Network marketing ' service plan can solve those who want to enter the whole network E-commerce but have no relevant technical team of enterprises. Weibo hope to help more enterprises to enter E-commerce, and grow together. ”
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Enterprise Network Marketing Definition: let enterprises in the shortest possible time to quickly have a professional designer to create an elaborate Taobao, have Ah, Pat Shop and independent online mall system, and by the Weibo marketing department through a variety of selective ways to quickly spread to every corner of the internet, it will shop construction, shop management, Shop promotion and product distribution, such as a series of e-commerce outsourcing services integration, to help enterprises to quickly cover the entire network, to seize market share!