Understatement one of the network Marketing strategies: Database marketing

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Talk lightly, here is just Yangzhou seo a little experience, we seo the final outlet or network marketing, then the way of network marketing methods are also different, Yangzhou SEO will gradually introduce several network marketing methods, the following introduction of database marketing.

The characteristics of database marketing

1, can be controlled, the way is not open: through the collection of databases, integration, can be a good integration of target customers and potential customers, according to the specific circumstances to take different ways to penetrate our products to these customers. The control is based on the different methods of customer control, the said Non-public is the adoption of marketing methods and means to achieve the effect is a point-to-point way to run.

2, Competition concealment: To take point to point of the way marketing, so as to avoid the price comparison between competitors, service comparison, of course, customers can consult, but in the face of the battle is prepared, our winning rate is still very large. Familiar with the words, do not fight unprepared battle, business is the same, seize business opportunities on the first advantage.

3, the diversification of marketing channels: Channel Diversification, can be based on marketing methods, can also be based on the marketing of specific events, can be based on the nature of marketing decisions, such as marketing methods can be through mail, for specific events, according to the nature can do seasonal, festive marketing, promotional marketing and so on.

4, the cost is small, the benefit is biggest: whoever does the marketing plan, will consider the cost and the profit question, the database marketing characteristic decides his nature, has decided the interest rate. Integration of the database, can be targeted at the crowd marketing, then we will save the cost of a specific group of people, marketing means if through mail, this way is also no cost, this also determines the database marketing of his biggest marketing characteristics of "small cost, the greatest benefits."

5, scientific and technological value, high technology content: the integration of customer resources, we have integrated the technical resources, we can through their own database from their own do not understand technology to technical professional. In this way through marketing we can also put our latest technology for crowd marketing, here also embodies the technology integration, technological innovation.

6, Flexible marketing strategy integration: With a huge database, we can not only database marketing, but also through other methods to marketing, such as event marketing, group marketing, meager marketing, forum marketing, business-to-business Marketing, social marketing and so on.

Second, Database marketing Database resource collection mode

Talk about Network Marketing, then we start from the network marketing strategy.

1, nepotism Network: believe that we do SEO, including other network industry masters should know the importance of nepotism, if we do not have other resources, then only by nepotism, such as your own relationship, the relationship between the partner, the relationship between the Customer Manager, the relationship between the salesman and so on.

2, self-networking: Talk about the network, then the network will be built from the web, such as our resource stations, forums, business-to-business platform, blog and so on. This is said to be such a self-built relationship, generally in the form of registration to integrate resources.

3, Cooperative relations Network: When you develop to a certain extent, then there will be a steady stream of relationships to find you input, infiltration, they seek our cooperation is to expand the relationship, the database expansion, that is, the so-called resource sharing, multiple benefits.

4, Network survey: Network survey may be a more subtle technology, here may not be our ability to SEO, so do not do much introduction.

Third, the common method of database marketing

1, SMS Marketing

2, Mail Marketing

3. Group Marketing

4. Forum Marketing

5, blog Marketing

6, business-to-business Platform Marketing

7. Meager Marketing

8. Event Marketing

9. Question and Answer marketing

10. Interactive Marketing

Iv. Development direction of database marketing

With a huge database, no matter which direction we are marketing can be very convenient expansion, with the social progress, with the continuous improvement and development of the network, database marketing will be as the basic marketing of the compulsory course!

The above is just Yangzhou seo in the way of marketing a little experience, and then Yangzhou SEO will gradually share the network marketing methods of concrete practices and experience, hope that the attention of friends continue to pay attention, but also want to help.

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