Unicom Push 3G terminal learn canon play color marketing?

Unicom Push 3G terminal learn canon play color marketing?

The Heart of Rock

Remember when Unicom just launched the new "Wo" brand, I had a feeling that this is not a good idea. Because this word and unicom 3G is not much contact, and that brand logo looks like a little worm. Unicom's interpretation of "Wo" is the Unicom brand to the beginning of the young fashion, has now been released from "Wo" more than 2 years. Recently, this "Wo" also has a lot of fresh feeling!

Unicom launched the iphone may be a touch of apple flavor, so that the original is not fashionable unicom to find a little fashion feeling, "Wo" is no longer a bad check, there is real things. On behalf of the iphone to the Unicom brand to promote the promotion does not have to say, from China Mobile Some local companies also launched the iphone package and provide cut card services can be seen.

Recently, in the iPhone4 out of the empty crotch, Unicom and Nokia to launch a 0 yuan package purchase machine-Nokia C7 Mocha Brown. In the iPhone4 supply shortage, and the user package purchase enthusiasm high, the rapid introduction of new products to meet demand, so that some of the consumer power slightly weaker users also participate in the package purchase, thus quickly seize 3G users, this is Unicom launched C7 Mocha Brown wishful thinking.

and choose C7 Mocha Brown as a package machine, I feel this will give Unicom "Wo" fashion feeling bonus points. And Unicom seems to have been well versed in marketing, began to play the feeling of this intriguing, but can not be measured by price of "luxury." Why say this C7 Mocha Brown choice is very reliable?

Differentiated Color Marketing Strategy

First, differentiated marketing strategies and the use of color marketing. C7 mobile phone altogether three colors, black, white and brown. And C7 is a symbian3 platform of the intelligent machine, but Unicom did not promote the concept of intelligence, but the purchase of Nokia's Brown C7, and played a good name "Mocha Brown", so that the mobile phone full of fashion feeling.

In the smartphone market, black and white are not uncommon, and Brown is a bright spot. And when the iphone is on its way and Android is in full swing, Symbian3 doesn't seem to be shining. So Unicom chose a differentiated route, playing color cards. The overwhelming C7 Mocha Brown listed publicity campaign, let this unicom custom 3G handset quickly by the consumer remembers.

I don't know where to learn this trick. Just remember Canon used Ixus's more than 20 kinds of body colors to subvert people on the card machine only black, silver, pink and other colors of the cognitive, through the "Hello, color" concept of the promotion and ixus many new products to the market, but also to all the people who love photography in advance to experience the canon of professional and fashion. More directly, according to sales figures, Canon (China) has made a big step towards a 20% annual growth target.

In the case of product quality unchanged, color is the trick to attract consumers ' eyes. In fact, color marketing theory was first founded in the 1980s by the United States, Ms. Carol Jackson, Colormebeautiful (CMB) company in the Enterprise marketing practice to refine and summed up, the essence of this theory is based on the consumer's psychological demand for color, Use color marketing mix to promote product sales.

Weibo marketing adds points to fashion sense

Second, the use of microblogging platform for Word-of-mouth marketing. In the color marketing at the same time, Unicom opened the first "Nokia C7 Mocha Brown" Official Sina Weibo, the use of Thanksgiving, the introduction of the "C7 Mocha, the heart of a single" Brown "activities, the same" brown "color, the event attracted a large number of fans onlookers, while using C7 Mocha Brown as a participant in the broadcast activities of the prize, Increased exposure to C7 mocha Brown.

The official microblog only half a month to get more than 20,000 fans attention, and "C7 Mocha, the heart has a single" brown "activities of the onlookers more than 10,000 people." Weibo marketing not only expands C7 Mocha Brown's word-of-mouth spread, but also makes the phone more fashionable. Because microblogging marketing itself is a fashion marketing model, compared to hard, soft wen and other more trend.

Fashion Word-of-mouth marketing model, fashion color marketing strategy, indeed revealed the company's fashion sense. All along, Unicom gave me the feeling is not marketing, or rather old-fashioned. The recent marketing events have changed my view a lot.

But objectively speaking, Unicom still some not fashionable place, for example, many areas of the Unicom Business Hall overall decoration old, style is not fashionable. In the service, the feeling is not professional. Now some areas have implemented a transfer network, which is also the opportunity to access users, and fashion sense and service is the key to attract users, here also proposed to improve the unicom as soon as possible.