Use major celebrations for internet marketing

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In marketing, we need to continue to observe and consider the market on the various issues of concern to consumers, and then after the collation of the relevant planning, such as a recent major celebrations are about to appear, but also for us to do marketing planning work to bring inspiration, this is the Guangzhou Heng DUI Asia Crown final day event marketing.

Since the first time the Chinese football Club has entered the final stage of the Asian Champions League Cup, and there is a great opportunity to win at the Guangzhou Tianhe Sports Center here, so not only attracted the attention of local fans in Guangzhou, but also caused the national football fans of the joint participation, and even a lot of foreign fans came all the time to Guangzhou, is to feel the football atmosphere of the championship game. Due to the existence of such a prerequisite, leading to the original price of the Asian Crown final tickets to rise all the way, and even appeared thousands of yuan can only buy a common seat situation, resulting in a lot of the original can live to watch the game fans have to watch live live at home, Or about 35 friends to the bar or the volume of KTV or even have a large screen of the square to watch the game.

This incident also indirectly become our Amoy K nets a promotional opportunity, after all, we this site is for consumers to book the volume of Free KTV box, while also enjoy a certain discount, so, the author based on this situation, began the search engine optimization work, The aim is to make friends who want to search the "ball-bar" or "square of the ball" to go to a KTV to watch the game.

1, the use of consumer search habits

On November 5, I know what quantity of KTV can watch the ball, wrote a few commercial copy on the site is the most easily crawled by spiders included in the column, due to the beginning of the author did not understand the consumer's search habits, so I wrote the title of "can see Guangzhou Heng da League Final of the volume of the sale of KTV," " Tian He dong Pu Jin song ktv_ International KTV to see the Asian crown competition "," Ying Point Hotel V-box Pick-up Telephone _ meet friends to see the final "," There is a buffet Canton Ktv_11 month 9th to see the Asian Crown Finals, such as a series of copy, because these articles do not belong to the commonplace things, So soon be Baidu Spider included.

When the November 5 writing of these articles by Baidu Spider included, after a stable ranking of the time, in November 6 this day, and finally in Baidu statistics here to see a friend of the search on the sub-crown of watching the ball information, because of Baidu's own fuzzy matching relationship, As long as the article included in the topic and content can be blurred to match, it will be in the home page or the second pages appear, so you can easily understand those who are eager to see the ball of a friend is what kind of a search habit.

such as "November 9 to see the Asian crown Good Place", "Guangzhou bar Evergrande Final", "Guangzhou Asian Crown final look at the ball place" ...... When I understand this part of the potential consumer's search habits, the author began to write those targeted SEO articles, the purpose is to do a good job search engine long tail keyword optimization, sure enough, through such a step, a destination for search engine optimization, The author of several SEO articles have been repeatedly clicked within two days, and continue to leave more targeted search long tail words.

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2, step, to accumulate

When we do SEO, perhaps we will use a lot of tricks to find the consumer's search habits long tail word, in fact, this is a gradual accumulation of the process, is required to carry out, because of a certain industry itself consumers will have their commonness and personality, when we continue to dig its commonness, and then discover the exact word step , such as "Xxktv phone", we can also use its personalized search habits for our continuous accumulation of those with personality characteristics of the long tail words, when we can see a write such an SEO article, then Baidu's fuzzy matching can bring us more personalized long tail words, so constantly accumulated down, The details and fundamentals of our website will be more and more rich, which is one of the most advantageous conditions for us to differentiate ourselves from our competitors.

Useful long tail keywords are rich, will be a Web site SEO marketing level reflects, because only the constant accumulation of consumer interest in the long tail keyword, can continue to dig deep into the consumer's thinking, so more effective, more targeted to enable our potential consumers can identify our products and services, Because we have provided him with the answers he has come to think of and hope for, and have naturally added a trust.

3, major celebrations marketing should use the network integration communication

A major celebration marketing, after all, there will be a large number of people concerned about and care about, so this is a good opportunity to spread, then, at this time as long as we can carefully integrate the spread of words, is a best publicity company brand opportunities.

For example, Amoy K net use this Guangzhou constant brigade of the Asian Crown final day layout, not only in their own website to attract consumers of the search habits, and then write more SEO articles targeted to attract the attention of consumer groups, more use of micro-blog, micro-letters and text messages to advertise, So that more consumers can know Amoy K nets on November 9, 2013 This day for fans can be scheduled to watch the ball of the volume of KTV box, but also constantly in various forums, libraries, know the above to promote their own micro-letter booking platform, The purpose is to allow more friends can use mobile phone micro-letter to learn about the volume of KTV information and booking services, for the future gradually over to use micro-letter for all-round marketing preparation, after all, micro-trust platform in the maintenance of the role of old customers is very obvious!

In order to let Amoy K mobile phone micro-letter platform can be more in-depth potential consumers in the heart, so the author in each SEO article is provided to add Amoy K Network small micro-letter way, is to search "TAOKTV" and then directly add, or use two-dimensional code sweep sweep function.

4, timely grasp every promotional opportunity, do not let the opportunity to pass

When the November 9 Guangzhou Evergrande vs Seoul FC competition, Amoy K nets will not stop the major celebrations of marketing activities, because two days is November 11 on Monday, "Singles Day", but also a good time to promote promotions, that is, another planning opportunity to appear again, It depends on how we take it.

Of course, if it is from 9th Start "Singles Day" promotional planning, then can only see the passage of time, so Amoy K network micro-letter Niko sister has begun to use this platform for related promotional work, the site will be synchronized in this area of SEO optimization work.

In fact, whether it is Singles Day, or Christmas, even if it is the Spring Festival, Valentine's Day, Lantern Festival ... As long as there is any promotional opportunities, we need to continue to carry out the relevant marketing planning activities, to take good care of each promotional opportunity, not to let the opportunity pass.

5. Conclusion

Whether it's traditional marketing, or network marketing, as long as you encounter the opportunity to grasp, we should take a good grasp, the purpose of marketing is to allow consumers to pay attention to our promotional products and services, so whether it is online SEO optimization, micro-letter transmission, or offline DM marketing, As long as we can make our company brand into the hearts of potential consumers, it is a successful marketing approach.

Marketing planning on the road, in spite of the thorns full of cloth, the road will certainly not be good to go, but as long as we can hack, defying hardship while carefully observing the movements of our consumers, then when we crossed the thorns must be smooth road, Therefore, we should make good use of the reasons for the major celebrations to do a good job in Network marketing planning, will certainly be harvested.

The author of this article Ilovegoktv, reproduced please specify the source: http://aiqinhai.taoktv.com, thank you for your support!