Use search engine marketing to make the website go farther

Search engine marketing, is the English search Engine marketing translation, referred to as SEM. In short, search engine marketing is based on the search engine Platform Network marketing, the use of people on the search engine dependency and use habits, when people retrieve information as much as possible to transfer marketing information to the target customers. Search engine marketing to pursue the highest cost-effective, with the smallest input, to obtain the largest number of visitors from the search engine, and generate commercial value.

The most important job of search marketing is to enlarge the proportion of the search engine in the marketing business, through the search optimization of the website, more mining enterprise's potential customers, help the enterprise achieve higher conversion rate.

SEM is the product of SEO development, and has a far-reaching impact on SEO!

Point Stone Congress passed, the sentiment in the General Assembly is still more. This time I became a moderator from a regular speaker, and the change in roles allowed me to learn more about my business.

From this dialogue, although there are a lot of friends ask questions, but this time compared with the previous is very different, such as: Ask the most how from SEO, sem to make the company's profit, followed by the comparison of the details, such as internal and external links how to do, Again, the ranking situation and the action of being punished by the search engine.

Behind these problems, from a long-term point of view, more and more people realize that SEO/PPC is a tool for enterprises. Personal view: The Internet is actually an extension of traditional enterprises, this is no doubt, but the internet will change the traditional models and channels.

Here I summarize some of the questions and then talk about personal views:

1, Enterprise and SEO, PPC relationship:

There are 4 different types of Web sites that have been mentioned in the volume of traffic converted into transactions, and companies can get different results from different perspectives. But now it's more about how businesses generate profits.

SEO In fact can do for the enterprise is continuous subdivision, the enterprise to make products, services fine operation, is the continuous market segments. Make a long tail, and then slowly through the long tail effect of the butterfly effect, so that focus on the most important starting point of the enterprise. This is actually very easy to understand, the relevant key words using landing page, make good pages, get traffic, and then gathered on the prominent page, so that the natural access to external links and internal links, generate traffic, conversion into transactions or say effect. Of course, if the brand, SEO can do is, and constantly strengthen the brand value. Whether large or small sites get enough exposure, the brand effect is slowly. A long-term development of enterprises, in the future this will be a battleground.

PPC, which is paid marketing. The advantage of paid marketing is the rapid access to traffic, and continuous conversion to the trading or pv/brand value. The target is different and the technique used is different. PPC Master and low hand points, in addition to the key words to obtain, but also whether to use their established rules, good bid strategy, different periods of different methods, to maximize the benefits. In general, the ROI of PPC is better measured.

The relationship between SEO/PPC is a very strong complementarity, SEO can be seen as the foundation of corporate buildings, and PPC is the rapid accumulation of cement. SEO can be sustained and stable to bring members, sales, and PPC can open the door to greater wealth. Enterprises in different times need different means, different ways to get what should be. At the end of the day, if a business chooses the right approach at the right time, the business will grow and thrive quickly.

2, search engine marketing is not necessarily will have other effects to the good?

In fact, to solve this problem, or back to the question just now, what is the company like? How does the competitor do? How to solve the problem in the long run and occupy the commanding heights.