User Crazy Millet 3: Millet Hunger marketing again attack

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Yesterday is October 15, millet 3 and Millet TV officially began pre-sale, attracted a large number of Millet fans to the official website Crazy Rob, of which the millet 3 phone snapping more intense. The author's friends, colleagues have robbed Millet 3, but there are many people did not snap up to millet mobile phones, early in the Millet 3 did not release before, in the Taobao has a lot of shops began to sell Millet 3 mobile phones, obviously those millet 3 are shanzhai goods. And more scalpers is also crazy to buy millet mobile phone, through resell to other people to obtain profits, from 1 to 3 millet, millet has been used to hunger and thirst marketing this strategy. Why the effect of hunger and thirst marketing so good, exactly how to grasp the user's consumption mentality, we do network marketing people, should be from the Millet marketing strategy to learn what precious things? Products and marketing is equally important, any product must be through marketing to find their own user base.

A rare and expensive thing: Millet thirst marketing success

As the saying goes, things to dilute for expensive, hunger and thirst marketing is the use of limited or time-bound strategy to attract users, once the time is over even if you have no money to buy millet 3, to convey such information to users, now do not buy after the estimated will be difficult to purchase. Mobile phone product replacement is very fast, and many mobile phone enthusiasts are waiting for version update, now Millet mobile phone in a part of the user has formed the brand, those millet mobile phone fans will naturally not miss this snapping opportunity. This kind of consumption psychology is in fact the most important is to face, for example why so many mobile phone users to choose Tyrants Gold version of the Apple phone. is to be in front of others have a different feeling, appear to have face, plainly are vanity in mischief, millet every time the introduction of new products, always seems to do on the internet to do marketing or promotion, first to create some momentum, to attract netizens to onlookers and comments. Finally in the hope that the next line of their own new products, perhaps this is the marketing strategy of millet.

Brand Loyalty: A large number of millet mobile phone fans

Millet mobile Phone Although started late, but after the last two years of promotion and marketing, now millet mobile phone in many users have a place in mind. Millet mobile phone is not a cottage machine, more than what a motley mobile phone, Millet has gradually become a brand, mobile phone brands, but the mainstream of a few. Like Samsung, Apple, Oppo and so on, each brand of mobile phone has a number of loyal fans, especially those who often change their mobile phone enthusiasts. Why Millet 3 official has not officially sold, but Taobao has sold a lot of Shanzhai version of the Millet 3, enough to show that Millet has a strong fan group, it can be said that the total capture of this part of the user's heart. Millet mobile phone for the main users are those so-called cock silk users, I also belong to one of them, want to pursue fashion and trends, but also to others before more face. Price/performance may be our most concerned users, and millet mobile phone selling point here, the following author will focus on analysis.

Product positioning: Price is the selling point of millet

In many smart machine brands can be divided into two categories: low-end smart machines, high-end smart machines, such as Apple is a typical high-end intelligent machine, the price is generally 4,000 to 5,000, of course, with the update of the smartphone version, the old version of the mobile phone price will drop a little. And millet mobile phones are low-end smart machines, the cheapest is the red rice mobile phone, the price is less than 1000 yuan, in other words, buy an apple phone money can buy 2 millet cell phone. and millet mobile phone in the appearance and configuration to meet the needs of users, especially in the design, young people pay more attention to the appearance of smartphones, such as Nokia's smart machine products in the appearance of the design is not very beautiful. Millet configuration and prices so many users feel "inexpensive", but also become a lot of cock users of the dedicated mobile phone brand, cost-effective is the biggest selling point of millet, hunger and thirst marketing is a sharp tool for the promotion of millet products.

Finally, I would like to say:

As a general marketing staff, millet hunger and thirst marketing strategy is a very good case, although the success of Millet may not be copied, but Millet marketing strategy is worth our learning. Millet positioning of the product is accurate, moreover millet also found its own products the biggest selling point, that is the above mentioned the price ratio, so that the millet mobile phone in the network brand on the step by step. Now Millet also played a smart TV, the price is still very cheap, but it is not a good comment! Article source: 980 Webmaster Net http://www.980zz.com/original release reprint reservation address