Using correct method to carry out network marketing effectively

Now, there are many enterprises to carry out network marketing, but also received tangible benefits. However, there are also some of the enterprises also play network marketing, but it is not ringing money, meat dumplings dozen dogs have to go no back. No wonder there are enterprises complain that network marketing is only playing advanced, engage in concepts.

An authoritative survey abroad shows: in the case of obtaining the same income, the investment of network marketing tools is 1/10 of the input of traditional marketing tools, and the speed of information arrival is 5~8 times of traditional marketing tools, but network marketing is not only a kind of marketing means, but also a systematic project related to many levels, Therefore, the enterprise should promote the network marketing to the level of the overall marketing strategy.

Specifically speaking, network marketing can be investigated through the network--accurate positioning products, target customers, focus on industry and competitor status; Build a marketing web site-search engine optimization, user experience optimization, content optimization, and have the function of transformation and statistical analysis; promote the site-through search engines, emails, soft text, blogs, Forums, communities, and distribute information across multiple channels on the web, such as industry sites, corporate Yellow Pages, Web site navigation, classified information, video, pictures, electronic magazines, encyclopedia, Questions and Answers, network favorites, etc., promote offline sales or online transactions-low price strategy, electronic coupons, network activities, network trading platform, mail and SMS, Online sales system, website Alliance, strengthen customer relationship, provide customer service--member registration and management, potential customer tracking, customer evaluation, customer content creation, good interaction, convenient information acquisition, flow statistics and effect evaluation--monitor the status of network marketing, adjust strategy, make budget, Fully grasp the implementation of network marketing process.

Through the implementation of the above operation, and constantly build the network brand of enterprises, and then form a word-of-mouth marketing effect, this is the network marketing to achieve the highest goal.

However, for network marketing such a systematic project, many enterprises are not enough attention, because of lack of understanding, blindly follow suit, and can not implement. So it's easy to get involved in a vicious cycle, a dilemma. Now, the problem that the enterprise often faces is the systematic understanding of the network marketing is not comprehensive, there is no E-commerce process transformation, the project team building unscientific, investment can not monitor the effect, this kind of investment has resulted in less than expected effect, not to the expected effect of the impact of the continued implementation of confidence and strength, Internet marketing operations have been heavily hampered.

Network Marketing expert Zhao warns you to carry out network marketing entrepreneur, want to implement network marketing this systematic project, should from anticipate, small start. In other words, the project responsible person must have macroscopic grasp the whole network marketing operation Idea, understand each kind of network channel, use the specialized talented person who can implement the network marketing strategy and understand the procedure and the art technician, through the team communication and the coordination, the formulation implementation budget, carries on the electronic Commerce process transformation, Timing monitoring the implementation process and effect.

Of course, if the enterprise in the network marketing process may need to fumble, take some detours, improper investment, can not identify the quality of network service providers, which led to the entire network marketing operation failed. Considering the cost and time cost of operating network marketing, it is suggested that the enterprise should carry out professional training for the team, and also can employ professional network marketing consultant or outsourcing project. In short, remember a word, enterprises to carry out network marketing, the purpose is to use Low-cost to obtain efficient returns, the process of specialization, the results will be more secure.

Today I and you together to discuss the marketing of this problem, network marketing strategy and techniques have a lot of kinds, to be an initial webmaster, may go to buy some marketing books or online enumeration data to enrich their website promotion and marketing deficiencies. 偍 is also often have a problem is: see the method is a lot, basically each method has been used, but the flow, sales and so is not very big, at this time there are some people suspect that the network marketing is for those high-level people use. We can't use it, this is a very serious problem.

In fact, each marketing method is very effective and useful, the premise is: You must use the right, and can be used for a long time, but also to use the methods you have to study thoroughly, play to the limit. As long as you can use the heart is very good, the effect is very obvious, no matter what to do must attentively.

We all know that doing a website, especially to do marketing is a very boring thing, sometimes every day to repeat the same things, such as: soft text to promote a day, but also to the site and so on, are a persistence, must have no effect not to let go of the mentality, it is important to be flexible to master and use. Like SNS social networking site, in fact, in life, sometimes we have a lot of mail every day in the mailbox, but I see only a few useful, many are some spam, I do not like to open the mailbox in the morning is a lot of mail promotion, it brings us a lot of useless information, Let us spend a lot of time here, but like happy net It also uses is the mail marketing to promote, why it is used to fire up that, but the advertisement cost is very low, it is through the friend sends the connection then registers, has applied the six degree space theory. Also is a method, why happy net can use so subtle that is because they put the mail to promote the research is very thorough, the use of very skilled plus their own innovation. Just as we can now write 1234567890 with our eyes closed, why that, because we are too familiar with it, too skilled. Therefore, each kind of marketing method can give you the greatest benefit as long as you use good, there is a problem of innovation.

At ordinary times in the choice of their own marketing practices, you can consider personal hobbies and good at the start, usually accumulate methods, feel oneself to that one kind of marketing method is more interested in, for example, you surf the internet like Bubble Forum, forum some daily traffic is also very high, since you like to bubble forum, So why don't you just add a little innovation to your own online marketing approach? Some people like chatting, MSN QQ and many friends inside add, more is the group, why don't you take these as a resource that, in some people like to write a blog, every day to write down their feelings and something, Can write down their own things can also improve their writing level can also meet the reader's reading, as long as in the inside a little bit of promotion will have very good results, why not?

No matter you choose that kind of marketing method, your persistence and innovation, persistence is the prerequisite for success, innovation is a thing's eyeball, without innovation, it seems that there is no vitality. Optimistic about the amount of a method, has been done to see the results so far, must play the proficient. Do not pass the door, to the end is that the door is not fine.